2013 Stagecoach Country Music Festival Sets the Stage for 2014 Toyota 4Runner Reveal

  • First Toyota Global Automotive Reveal at a major music festival
  • Exclusive performance by Country star Dierks Bentley
  • ‘World of Wonders’ circus-themed fan experience, ride & drive and campground activities

Toyota will stage the world debut of the redesigned 2014 4Runner midsize SUV this Saturday, April 27 at 1:15 p.m. PDT at the 2013 Stagecoach Music Festival in Indio, Calif., near Palm Springs. The event marks the automaker’s first-ever public reveal at a major music festival.

The Toyota 4Runner, now in its fifth generation, still uses rugged body-on-frame construction but with a compliant suspension setup.

It is sold in three models: a well-equipped SR5, top-of-the-line Limited, plus a Trail grade for amazing off-road capability. 2014 pricing has not been announced.

Returning for its seventh year as presenting sponsor of Stagecoach, California’s premier country music festival, Toyota will kick off the three-day event with vintage circus-themed fan experiences followed by the unveiling of the 2014 4Runner.

The reveal takes place on a unique Toyota stage and will be hosted by SiriusXM Channel 59 New Country radio personality, Buzz Brainard, with a special performance by recording artist, Dierks Bentley.

'14 4Runner.

’14 4Runner.

As part of the reveal celebration, Toyota invites fans to enter a sweepstakes from April 25-29 for a chance to win one of six guitars autographed by Dierks Bentley. Information and official rules can be found on the Toyota USA Facebook page and at http://www.toyota.com/stagecoachsweepstakes/terms.html.

Toyota World of Wonders
Toyota also will host the World of Wonders, a atmosphere of carnival curiosities where music fans can take a break from the desert sun. On-site activities include:

Camry Claw – A custom-built Camry with an arcade-style claw machine operated through the sunroof offers a chance at fun prizes.
RAV4 Palm Reader – Guests can get a glimpse into the future and find out if their wishes will be granted.
Tacoma Charging Station – A rapid-charging station will be available for guests to recharge their mobile devices.
Tundra Strongman – Guests can see how their strength measures up to Toyota’s full-size pickup truck.
Carnival Arcade – This retro-styled game zone is outfitted with a ring toss and milk jug throw.
Cooling Zone – Music fans can lounge under misters in an attempt to beat the heat.
Big Top Photo Booth – Guests can accessorize themselves with circus-themed props for a personalized photo opportunity.

Toyota World of Wonders will also feature hourly line dancing lessons, temporary tattoo parlor and leather accessory creation station.

Off-road racing legend Ivan “Ironman” Stewart will also be on hand to greet fans, sign autographs and provide driving demos throughout the weekend.

Stagecoach commemorative silkscreen posters and cooling bandanas will also be available while supplies last. Toyota World of Wonders activities will operate Friday through Sunday from noon until 8 p.m. PDT unless otherwise specified.

Toyota Drive Center
The Toyota Drive Center will offer a nearly 132,000 square-foot off-road course in Lot 6C. Participants will have the opportunity to get behind the wheel of the current generation 4Runner, Tundra, Tacoma, Sequoia and FJ Cruiser models.

For each guest who participates, Toyota will make a contribution to one of three partner charities: American Red Cross, AMVETS and National Park Foundation. Participants can also enter for a chance to win a Weber® grill.

The Toyota Drive Center will be open Friday through Sunday, noon to 7 p.m. PDT. Guests with a valid driver’s license can register to participate in the Toyota World of Wonders tent.

The Toyota Hangout
For a limited time, campers can enjoy free breakfast burritos, Stagecoach RV flags, a bean bag battle tournament and a Tundra Endeavour display.

Ivan Stewart will hold an autograph session in the Toyota Hangout on Sunday, April 28 from 10:30 a.m. to 11:30 a.m. Toyota will also host the Stagecoach Campground Contest to reward the festival’s most creative campers.

2013 Stagecoach Country Music Festival Sets the Stage for 2014 Toyota 4Runner Reveal.

About Mark Maynard

Mark Maynard has been the automotive editor at the San Diego Union-Tribune since 1992.

He drives nearly 200 vehicles a year for review, has attended several high-performance driving schools and a few off-road driving courses.

He attends many new-vehicle press introductions and schmoozes with auto-industry execs.

Mark Maynard