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“Driven to Preserve” at National Corvette Museum

“Driven to Preserve” at National Corvette Museum

Special exhibit through January 2027 showcases racing suits, pedal cars, pinball machines, and everyday artifacts around America’s Sports Car

Beyond the exceptional and historic cars themselves, Driven to Preserve, now open in the National Corvette Museum’s Limited Engagement Gallery, features a carefully selected group of non-vehicle artifacts.

Beyond the exceptional and historic cars themselves, Driven to Preserve, now open in the National Corvette Museum’s Limited Engagement Gallery, features a carefully selected group of non-vehicle artifacts. (Photography courtesy of the National Corvette Museum) 

BY MARK MAYNARD

Most enthusiasts who visit the National Corvette Museum are there for the cars. However, the Kentucky museum’s newest exhibit, “Driven to Preserve,” shows the human side of Corvette history.

This history of “America’s Sports Car” is rich and resolute. It lives in the suits worn by racers; the toys that inspired a generation of future enthusiasts; and the everyday tools that kept the cars in motion.

Among the special features:

Dick Guldstrand’s pre-Nomex racing suit

Dick Guldstrand’s blue pre-Nomex racing suit is an early safety feature in the blood sport of motorsports.

Dick Guldstrand’s pre-Nomex racing suit is an early safety feature in the blood sport of motorsports.

Guldstrand went from racing Ford hot rods in high school to setting a record at the 24 Hours of Le Mans. Guldstrand’s racing suit offers a direct window into how early motorsport protected its drivers. His suit was made by Indianapolis-based Hinchman, which pioneered race suit design as early as 1925. The Goodyear badging on the suit is a reminder that even then, sponsorship and sport were inseparable.

Ed Cole’s office desk

Ed Cole was CEO of General Motors from 1967 to 1974, put the small-block V-8 in early Corvettes. His heavy wooden desk is i the museum with his leather tufted desk chair

Ed Cole, GM’s president and CEO from 1967 to 1974, introduced the small-block V-8 in early Corvettes.

Cole, president and CEO of General Motors from 1967 to 1974, is known for his engineering-focused leadership. He was the driving force behind the small-block V-8 engine, and he used that V-8 to revitalize early Corvettes.

His desk, on loan from the Cole family, connects visitors to one of the most consequential figures in automotive history.

Following his retirement from GM in 1974, Cole became the Chairman and CEO of Checker Motors Corporation. He tragically passed away in 1977 while piloting his private plane to a meeting in Kalamazoo, Michigan.

Paint ‘frogs’

color paint ‘frogs’ in the shape of a sports car hang on a wire rack display panel. The frogs help color designers’ decisions long before a car ever rolls off the assembly line.

Paint ‘frogs’ help color designers’ decisions long before a car ever rolls off the assembly line.

Designers used these small models to evaluate how solid, metallic, pearlescent, matte, satin, and tint-coat finishes behave under different lighting conditions. On loan from General Motors, they offer a unique window into decisions made long before a car ever rolls off the line.

UAW-GM Motorsports jacket

The UAW-GM Motorsports jacket illustrates the intersection of labor, corporate sponsorship, and the personalities of racing.

The UAW-GM Motorsports jacket illustrates the working relationship of labor, corporate sponsorship, and the personalities of racing.

It is autographed by Corvette racing legends Tommy Milner, Oliver Gavin, Jan Magnussen, Antonio Garcia, and Dario Franchitti. The jacket illustrates the intersection of labor, corporate sponsorship, and the personalities of racing — something the museum rarely gets to show.

Corvette pinball machine

The Corvette pinball machine on display in the museum

The colorful graphics on the machine’s playing surface show the eight special-edition ZR-1-themed machines that debuted at the museum in 1994.

This machine, donated by the Midway Manufacturing Co., ran continually during the museum’s 1994 grand opening. The colorful graphics on the machine’s playing surface show the eight special-edition ZR-1-themed machines that debuted at the museum.

IF YOU GO

“Driven to Preserve” is now open and will be displayed through January 2027. Museum admission is $25 for adults 13 to 61; $14 for youths 5-12 years; and $23 for those 62 and older. And there are several packages, including guided tours ($10 per ticket), the Corvette Legacy Bundle, and the Full Museum Experience (which includes the Corvette racing simulator). See all the pricing here.

The National Corvette Museum is a mile from General Motors’ Bowling Green Assembly Plant. Off Interstate 65 in Bowling Green, Ky., an hour north of Nashville. The plant is where the Corvette has been built since 1981. The museum campus has 115,000 square feet of exhibition and event space. The exhibits showcase more than 100 historically significant Corvettes, 50,000 Corvette artifacts, and the NCM Motorsports Park.

To plan your visit, go to corvettemuseum.org. And follow the museum on Facebook, TikTok, LinkedIn, Instagram, YouTube, and X.

For more information, visit CorvetteMuseum.org.

Pontiac Safari 1955-1957

Pontiac Safari 1955-1957

The 1955 Pontiac Star Chief Custom Safari arrived at the high-society GM Motorama, a choreographed display of “Jet Age” wealth

A black and white from a 1955 auto show showing the new for 1955 Pontiac Safari two door sport wagon

The story of the 1955-1957 Pontiac Safari is one of jet-age ambition, “Motorama” dream cars, and the birth of the luxury sport wagon. (Photography courtesy of GM Media Archives )

Jump To Special Features

What’s In A Name?
Birth of a Dream: the 1955 Safari
Price of Prestige
Safari-Nomad Separators
Pontiac Safari By Model Year
The Rare Safari Transcontinental
Boutique Assembly
Current Pontiac Safari Valuations
A Safari Owner’s Love

BY MARK MAYNARD

The story of the 1955 to 1957 Pontiac Safari is one of jet-age ambition. While the Chevrolet Nomad is the more famous platform partner, the Safari stands as the more exclusive, more expensive, and more powerful elite of the General Motors family. As we look at how the Safari emerged, it’s important to consider its arrival in the context of the GM Motorama, which set the stage for its opulent debut.

The two-door 1955 Pontiac Star Chief Custom Safari arrived at the high-society GM Motorama. It was a choreographed display of “Jet Age” wealth.

A 1955 auto display shows a Pontiac Custom Safari Station Wagon and the new Strato-Streak V-8.

A 1955 auto show display for the Custom Safari Station Wagon and the new Strato-Streak V-8.

Building on its dramatic introduction, the Safari proved that you could have the utility of a wagon without sacrificing the prestige of a Cadillac. It was the defining “stealth wealth” vehicle of the mid-1950s — a car for the person who had a country estate but still wanted to win a stoplight drag race on the way there.

Reinforcing its luxury image, General Motors’ marketing and the automotive press often referred to the Safari as the “limousine of station wagons.”

A black and white cutout of a 1955 Pontiac Star Chief Custom Safari (Series 27)

In 1955, the Safari was the most expensive vehicle in the Pontiac lineup at $2,962 (about $35,500 today).

In 1955, the Safari was the most expensive vehicle in the Pontiac lineup at $2,962 (about $35,500 today), making it about $400–$500 more than the Chevrolet Nomad, which started at $2,571. This significant price premium highlights the Safari’s exclusive appeal.

Understanding why the Safari commanded such a premium helps clarify its position in the marketplace.

A Black and white 1955 image of a Strato Streak V-8 auto show engine display.

A Strato Streak V-8 auto show engine display.

Seeing a Pontiac Safari in 1955 was rare. In its first year, just 3,760 examples were produced, compared to around 8,386 for the Nomad. This rarity further underscored the exclusivity established by its high price.

Luxe Content

The Safari’s premium cost was justified by several high-end standard features that were often optional or unavailable on other wagons of the era. Understanding these features helps explain the Safari’s unique market position.

Standard V-8 Power: It came equipped with the 287 cubic-inch “Strato-Streak” V-8 engine, producing 180 horsepower;

Luxury Interior: Unlike most wagons that used fabric or vinyl, the Safari featured genuine leather upholstery as standard;

Larger Chassis: While the Nomad was built on a 115-inch wheelbase, the Safari utilized Pontiac’s 122-inch wheelbase, providing a smoother, more limousine-like ride.

Exclusive Trim Elements: It borrowed the heavy chrome “Silver Streak” styling and deluxe interior accents from the flagship Pontiac Star Chief sedan.

What’s In A Name?

An artist’s black and white rendering of a close up of the safari front door showing the Safari nameplate.

The nameplate “safari” derives from the Swahili word safari, meaning “journey.”

Birth of a Dream: the 1955 Safari

The Pontiac Safari’s journey began on the rotating pedestals of the 1955 GM Motorama. Inspired by the Chevrolet Corvette Nomad concept, GM executives decided to bring the two-door “sport wagon” body style to production. To justify the high tooling costs for the unique roofline and wrap-around glass, the design was shared between Pontiac and Chevrolet.

Introduced on Jan. 31, 1955, the Star Chief Custom Safari (Series 27) was an immediate sensation. Unlike the “workhorse” wagons of the era, the Safari was built on a shorter 122-inch A-body chassis. Its athletic stance, forward-leaning B-pillars, and wraparound glass made it look as if it were in motion even when parked.

While there were other choices for two- (or four-door) Pontiac wagons, the Star Chief Custom Safari was the halo.

A black and white image of a salon auto show showing the first 1955 Pontiac Safari two door wagon

Introduced on Jan. 31, 1955, the Star Chief Custom Safari was an immediate sensation.

Price of Prestige

The Pontiac Safari and Chevrolet Nomad shared the same sport wagon body, but they were marketed for very different audiences. While the Nomad was the flagship Chevrolet, the Safari was the more exclusive luxury version of the concept. A high level of interior craftsmanship contributed to the Safari’s significantly higher price tag.

This premium positioning made the Safari a true “gentleman’s wagon.” It was advertised for its wagon utility paired with executive-level luxury, reflecting the status of a top-tier sedan.

A black and white image showing the open split tailgate

Premium features of the Pontiac Star Chief Custom Safari included deep-pile carpeting that extended into the cargo area and onto the lower door panels.

Purchasing a Safari in 1955 was a discretionary luxury for buyers with incomes well above the median. On average, the cost accounted for approximately 67 percent of a typical family’s annual income.

In 1955, the median annual family income in the U.S. was $4,418. The average price of a new house was $18,400, and a gallon of gasoline cost 23 cents.

(Source: census.gov)

A color 1955 print ad for the new four-door Pontiac Safari in two tone green and light green: “Room for Everything Except Improvement.”

A 1955 print ad for the new four-door Pontiac Safari: “Room for Everything Except Improvement.”

Safari-Nomad Separators

While they shared the same roofline and glass, the Pontiac Safari and Chevrolet Nomad were not “badge engineered.” The cars’ “face” and “tail” were brand-specific to distinguish the A-body siblings.

Exterior Safari Styling

Front Fascia: The Safari used the Pontiac Chieftain front end, characterized by the famous “Silver Streak” dual chrome bands running along the hood.

Tailgate Ribs: The Nomad features seven vertical chrome ribs on the tailgate; the Safari has seven, which are wider and more robust.

Rear Lighting: The Nomad utilized Chevrolet’s standard taillight housings, whereas the Safari featured model-specific rear taillamps.

Trim and Brightwork: The Safari Star Chief Custom was treated to the highest amount of chrome trim Pontiac offered. Its brightwork included unique side moldings that differed from the Nomad’s Bel Air-style trim.

Paint: While the Chevrolet Nomad was often seen in solid colors, the 1956 and 1957 Safari listed two-tone paint as a standard feature for the model line.

A black and white image of the 1955 Pontiac Safari Chief Custom two door in a home setting with a young girl standing by the driver's closed door

The 1955 Pontiac Safari Chief Custom two-door.

Interior Luxury

The Materials: The Safari came standard with two-tone genuine leather upholstery. While customers could order nylon-faced fabrics, the leather interior was the model’s hallmark.

A black and white image showing the two tone leather upholstery in a 1955 Pontiac Star Chief Custom Safari leather upholstery.

A 1955 Pontiac Star Chief Custom Safari with leather upholstery.

The “Star Chief” Connection: Because the Safari was part of the high-end Star Chief line, it inherited the most premium appointments Pontiac offered. This included deep-pile carpeting that extended even into the cargo area and onto the lower door panels.

“Morrokide” Blend: Pontiac’s proprietary Morrokide vinyl was often used for the headliner, side panels, and seat bolsters for durability in high-wear areas. Other General Motors divisions had unique names for this material — Buick called it Cordaveen and Oldsmobile called it Morocceen. It was essentially premium Naugahyde, a synthetic leather-like material made of a PVC coating over a knit fabric backing.

a black and white engineering rendering of a Safari dashboard

The 1956 Pontiac Star Chief Custom Safari dashboard.

Dashboard and instrument panel (IP): The 1955 Pontiac Safari was a masterpiece of “Jet Age” design. Its dashboard was significantly more ornate than the standard Chieftain or the Chevrolet Nomad. The Pontiac styling was intended to make the driver feel as if they were piloting a high-end aircraft.

Padded dash: While most cars of the era had bare metal dashboards, the Safari could be ordered with a padded dash. It was an uncommon safety feature for 1955.

A black and white studio view of Pontiac’s Indian head emblem.

A studio view of Pontiac’s Indian head emblem.

Wonder Bar radio: The optional Wonder Bar AM radio was centered atop the dashboard. Its signal-seeking bar automatically “found” the next clear station—the height of mid-’50s tech.

“Chief” emblem: A stunning red and gold Indian Head “Chief” emblem was often inset into the center of the steering wheel hub, to remind of the car’s elite status.

Headliner: Safari and Nomad featured chrome-plated roof bows, but the Pontiac’s headliner materials were generally more premium.

Command Center Driver Area

The gauge cluster: The driver faced a wide, sweeping instrument cluster housed in a chrome-heavy bezel. The speedometer was a prominent, easy-to-read horizontal scale, often accompanied by secondary gauges for fuel, temperature, oil pressure, and amperes. (The Nomad’s IP was a “twin-hump” design.)

“Silver Streak” Influence: Just as the exterior featured “Silver Streaks” on the hood, the dashboard echoed this theme. Linear stainless steel or chrome trim spanned the width of the cockpit.

 Color-keyed design: The top of the dash was typically painted to match the car’s primary exterior color (such as Firegold or Turquoise Blue), while the lower half might be finished in a contrasting tone or polished metal.

The 1955 Pontiac Chieftain four door wagon with the standard tailgate design.

The 1955 Pontiac Chieftain four-door wagon with the standard tailgate design.

Key Features and Controls

Ivory-look knobs: The control knobs for the lights, wipers, and heater were often made of a high-quality ivory-colored or translucent plastic, giving the IP a sophisticated, jewel-like appearance.

Hydra-matic selector: If equipped with the Dual-Range Hydra-Matic transmission, the gear selector was located on the steering column. Early models featured a unique shift pattern of N Δ Dr Δ Lo R, without a “Park” position. Instead, drivers engaged a parking pawl by shifting into Reverse after turning off the engine. The P position was added later.

Cane-handle parking brake: Tucked under the left side of the dash was a distinctive “T-handle” or cane-handle parking brake. It was a tactile throwback that owners used religiously because there was no “Park” gear.

Other extras included: illuminated glove box, Autronic Eye automatic headlight dimmer, power windows, power steering, and air conditioning.

A black and white image of a two tone 1955 Safari with a black roof and with a little girl standing by the front passenger door in a beach setting with palm trees in the background and an ocean view

The 1955 Safari as beach cruiser.

The Two-Tone Safari Standard

1955: Two-tone was an extremely popular option, but solid colors like Firegold (copper) or Turquoise Blue were still available.

1956: Two-tone paint became standard for the Safari. This year introduced a specific styling shift, with the roof painted in the accent color to contrast the rest of the body. A popular color scheme was Sun Beige and Sandstone White.

A black and white 1956 Pontiac Safari rendering. A facelift included a more elaborate bumper-grille and the new “Strato-Flight” Hydra-Matic transmission.

A 1956 Pontiac Safari rendering. A facelift included a more elaborate bumper-grille and the new “Strato-Flight” Hydra-Matic transmission.

1957: The two-tone look remained the standard configuration. Even rare models were typically delivered in combinations such as Charcoal Grey with a Silver Beige roof and side “insert.” Cordova Red and Kenya Ivory showed a deep metallic red with a creamy white roof and side insert.

In the Spring of 1957, Pontiac released a set of “Spring Colors” (such as Carib Coral or Limefire Green). These were often paired with Kenya Ivory.

A black and white dealer-specific newspaper print ad promoting “A Premiere Showing. “We have it …”You’ll Want It.”

A dealer-specific newspaper print ad promoting “A Premiere Showing. “We have it …”You’ll Want It.”

Pontiac Safari By Model Year

1955: The Star Chief Custom Safari was launched midyear. It featured the high-end trim of the Star Chief line but was built on the shorter 122-inch Chieftain chassis. Pricing started at $2,962, including the standard “Strato-Streak” V-8.

A black and white image showing a rear view of a 1955 Safari parked in front of a midcentury modern home

1955 Pontiac Star Chief Custom: Midcentury modern.

1956: A facelift included a more elaborate bumper-grille and the new “Strato-Flight” Hydra-Matic transmission. By 1956, the Safari was cementing its status as the “limousine of station wagons.” This year saw a major engine upgrade to the 316.6 cubic-inch V-8. Horsepower jumped as high as 285 hp in the dual four-barrel carburetor configuration.

  • Styling became even bolder with the introduction of new two-tone paint schemes, in which the accent color was carried over the roof.
  • Pricing started at $3,124. Despite being the brand’s flagship, the 1955 Safari remained a boutique item, with only 4,042 units produced.
A color 1956 print ad for the four-door model in two tone red and white: “Reset Your Sight-seeing Sights.”

A 1956 print ad for the four-door model: “Reset Your Sight-seeing Sights.”

1957: The final year of the specialized two-door body. Pontiac began using the “Safari” name for all its wagons this year. The two-door was renamed the Custom Safari to distinguish it from the standard four-door Chieftain and Super Chief Safaris.

The 1957 Star Chief Custom Safari represents the pinnacle of the original two-door design. It featured the 347 cubic-inch V-8, capable of up to 290 hp. However, 1957 was also a year of transition. Pontiac began expanding the “Safari” name to other wagons in the lineup, including the four-door Safari Transcontinental. This dilution of the name, combined with changing consumer tastes, led to the original two-door sport wagon’s departure.

Pricing for the 1957 Safari started at $3,481. Only about 1,294 two-door Custom Safaris were built in 1957, making them among the most sought-after collector cars today.

The 1957 model year was the last of the three-year production run for this specific two-door Safari body style. It had a total production of 9,094 units over its lifespan.

Before the SUV, the Pontiac Safari was touted for backcountry travel.

The Rare 1957 Safari Transcontinental

A blackboard rendering of a prototype 1957 Safari Transcontinental four-door wagon.

A blackboard rendering of a prototype 1957 Safari Transcontinental four-door wagon.

The 1957 Pontiac Transcontinental Safari was a one-year wonder. It was a much rarer, mid-year entry added to the Star Chief Custom line. The four-door, six-passenger luxury wagon was the four-door sibling to the high-end Bonneville.

While all 1957 Pontiac wagons were branded as “Safaris,” the Transcontinental was the ultimate expression of the nameplate. It was designed to bridge the gap between a family hauler and a luxury cruiser.

n mid-1957, Pontiac introduced the four-door Safari Transcontinental. It featured unique side trim and a standard roof luggage rack.

In mid-1957, Pontiac introduced the four-door Safari Transcontinental. It featured unique side trim and a standard roof luggage rack.

It was distinguished by several high-end visual cues:

Four-Star Side Spear: While Star Chief models featured three chrome stars on the rear fender, the Transcontinental added a fourth star.

Anodized Aluminum Panels: The anodized aluminum trim panel below the side spear is a feature exclusive to the ultra-exclusive 1957 Bonneville convertible.

Standard Roof Rack: Every Transcontinental came factory-equipped with a chrome roof luggage rack, a rarity for the time.

Luxury Interior: The cabin was outfitted in genuine leather with a unique 70/30 split front seat. The passenger side is wider and often features a headrest—a very forward-thinking comfort feature.

The 1957 model is easily identified by its massive “Star Flight” kontur-styled rear fins. Above, note the iconic Pontiac front fascia designed by Paul Gillan, head of the Pontiac Design Studio from 1951 to 1958.

The 1957 model is easily identified by its massive “Star Flight” kontur-styled rear fins.

Transcontinental Powertrains

Under the hood of the Transcontinental was a 347-cubic-inch Strato-Streak V-8, which had been enlarged from the previous year’s 316.

The engine had three performance levels:

Standard 4-barrel 270-hp, standard for Star Chief Custom models.

Optional 290-hp Tri-Power (3×2-barrel), featuring three Rochester carburetors.

315-hp Rochester Fuel Injection V-8. The 315-hp “fuelie” option was the pinnacle of Pontiac performance in 1957 and was standard on the 1957 Bonneville convertible. The uprated engine was technically a “special order” option (around $500) for the Transcontinental Safari and other Star Chief models.

The fuel-injected engine achieved its impressive output by replacing traditional carburetors with a continuous-flow mechanical fuel injection system. It was developed by GM’s Rochester division.

  • Horsepower: 315 hp at 4,800 rpm
  • Torque: 400 foot-pounds at 3,200 rpm
  • Compression Ratio: 10.25:1
  • Induction: Rochester mechanical fuel injection with a high-lift camshaft.

Most Transcontinentals were equipped with the optional Strato-Flight Hydra-Matic automatic transmission ($231). Few buyers opted for the three-speed synchromesh manual with column shift.

Size Matters

With a wheelbase of 122 inches, the four-door Transcontinental is more than 7 inches longer than the two-door Custom Safari. The standard Safari was built on the shorter 115-inch Chieftain and Super Chief wheelbase. With the Strato-Flight Hydra-Matic transmission, the Transcontinental weighed a substantial 3,955 pounds.

The Transcontinental came with a high price tag of $3,636, making it more expensive than any other Pontiac except the Bonneville. Because it was a mid-year release with such a high cost, production was limited. Only 1,894 units were built.

Because the Transcontinental did not share the “pillarless” two-door Safari’s sport body, it is often overlooked by enthusiasts. Consequently, the Transcontinental is one of the rarest and most sought-after wagons for Pontiac enthusiasts today.

The two-door Safari is rarer by the numbers; the Transcontinental is often harder to find in original condition. Many were used as family wagons, whereas the two-door models were more frequently preserved as halo cars. If you are seeking a survivor, you can verify its authenticity via the cowl tag. The style number for a Transcontinental Safari is 2762SDF.

Neither the two-door Safari nor the Transcontinental returned for 1958. Pontiac had shifted its focus toward the wider, lower styling of the upcoming “Wide Track” era.

Sources: “Standard Catalog of American Cars, 1946-1975”; OldCarsWeekly; PontiacSafari.com

Boutique Assembly

A black and white image in a paint curing booth of a two tone Safari

The Pontiac Safari and Nomad bodies were built in the same Fisher Body plant in Euclid, Ohio.

To split tooling costs, the Pontiac Safari and Nomad bodies were built in the same Fisher Body plant in Euclid, Ohio. Both models are the same above the beltline — roof, windshield, windows, and liftgate. They use the same doors, tailgate, and seats.

Production for both models was a multi-stage process. Their low-production body style required specialized work that the standard high-volume Pontiac lines were not equipped to handle.

A black and white studio PR image with a 1955 Safari with a border of umbrellas and a female model holding an open white umbrella on the opposite side of the car.

A studio PR image with cutesy umbrellas.

Once the Safari bodies were completed, they were shipped by rail to various General Motors assembly plants. There, they would be mated with their Pontiac chassis, engines, and trim. The primary assembly locations included:

  • Pontiac, Mich.: The main Pontiac assembly plant;
  • South Gate, Calif. (Los Angeles): For the West Coast market;
  • Kansas City, Kan.: Fairfax Assembly;
  • Atlanta, Ga.: Lakewood Assembly;
  • Linden, N.J.: Linden Assembly;
  • Wilmington, Del.: Wilmington Assembly;
  • Arlington, Texas: Arlington Assembly;
  • Framingham, Mass.: Framingham Assembly.
A black and white Safari PR image with large travel posters below and above the car.

Or the Safari as savvy traveler.

The Canadian ‘Unicorn’

Interestingly, a small number of Safaris were also built in Canada specifically for the Canadian market. These were unique because they were often built on GMC truck frames and used different powertrains than their American counterparts.

SourcesWikipedia,  PontiacSafari.com

An under-hood view of the 1956 Pontiac Star Chief 317 cubic inch Strato Streak V-8 engine

The 1956 Pontiac Star Chief 317 cubic inch Strato Streak V-8 engine

Current Pontiac Safari Valuations

The collector market for the two-door Pontiac Star Chief Custom Safari remains strong. It is often positioned as a more exclusive alternative to the ubiquitous Chevrolet Nomad. While the Safari is significantly rarer than the Nomad, it typically trades at a slight discount, making it a highly sought-after halo wagon for Pontiac enthusiasts.

Recent auction data and valuation guides show a wide range of pricing for classic Safaris. It all depends on the specific year and engine configuration (such as the coveted “Tri-Power” setup):

#1 Concours (Pristine): $120,000-$190,000+

#2 Excellent (Show Quality): $75,000-$115,000

#3 Good (Driver Quality): $35,000-$65,000

#4 Fair (Restorable/Project): $15,000-$30,000

A Safari Owner’s Love

A color nighttime image of Norm Daniels' 1956 Safari in Vista Turquoise and Nimbus White. He calls his wagon the “Safari Tiki Wagon O Fun.”

Norm Daniels calls his 1956 Vista Turquoise and Nimbus White wagon the “Safari Tiki Wagon O Fun.” (Norm Daniels photo)

San Diego, Calif., car enthusiast Norm Daniels has owned his 1956 Pontiac Safari for about 12 years. He calls his Vista Turquoise and Nimbus White wagon the “Safari Tiki Wagon O Fun.”

This passion for cars started early in his life.

“My first car was a ’57 Bel Air hardtop, yellow and white. Sold her to buy a 1967 VW bus. Loved that slowpoke,” he wrote via Facebook Messenger.

He owned many VWs off and on. Later, he wanted a V-8 again, and then “along came my Safari Tiki Wagon O Fun.”

It was a matter of the “Car Distribution System.”

“She chose me,” he wrote. “Actually, I’d been looking for a Nomad, but they were too expensive. My buddy, Scott, owned this Safari, and he knew I liked it, so he made me a fair offer. That was about 12 years ago. So glad to have her instead of the Chevy, but parts are not as easy to locate.”

Some of his favorite features of his Safari include the lighted hood ornament, curved windshield glass, the stylish trim, and, most of all, the cool people he meets every time he goes out.

“I’m an enthusiast of beauty,” Daniels wrote. “And she’s a beauty!”

Collector market sources:

www.autoevolution.com;

Reddit.com

Macs Motor City Garage 

Antique Automobile Club of America

A red 1957 Safari Chieftain 4 door with a stylishly dressed woman standing at the front of the car with her left hand on the hood

The 1957 Pontiac Safari Chieftain four-door, six-passenger. 1957 was the year Pontiac expanded the name to include all of its station wagons across different trim levels.

1954 Chevrolet Corvette Nomad Concept

1954 Chevrolet Corvette Nomad Concept

The “Experimental” 1954 two-door Chevrolet Corvette Nomad wagon pushed expectations of luxury and power. It also introduced “Dynamic Obsolescence.”

A color image of the blue 1954 Chevrolet Corvette Nomad 2 door wagon with blue skies and white clouds with a female model by the hood

The 1954 Corvette Nomad concept was a vehicle Harley Earl designed to be a sporty two-door station wagon for the 1954 GM Motorama circuit. (Photography courtesy of GM Heritage Archives)

BY MARK MAYNARD

For a brief but dreamy period in 1954, America was shown a special two-door Chevrolet Corvette station wagon. This car, a delicious tease at the GM Motorama—a grandiose showcase of futuristic cars and modern living—marked a shift from the previous year’s introduction of the 1953 Corvette concept.

Despite an ecstatic public reaction to the 1954 Corvette Nomad wagon concept, it never went into production. The year before, in 1953, the Corvette concept stole the show at Motorama and was soon greenlighted for production, highlighting the annual shift in GM’s approach.

All was not lost, however, for the “experimental” Corvette Nomad wagon. GM saw dollar signs in the sizzle generated by the concept’s styling and moved forward with a modified plan. The 1955 Chevrolet Nomad wagon would enter production, but it would not be easy.

A wide overview of the 1953 GM Motorama was held in the grand ballroom of the Waldorf-Astoria in New York City.

The 1953 GM Motorama was held in the grand ballroom of the Waldorf Astoria in New York City. This first Motorama showcased such concepts as the Corvette Nomad wagon, the 1953 Corvette, the turbine-powered Firebird Series, the Buick Wildcat, and the Pontiac Bonneville Special. The 1954 Oldsmobile Cutlass show car is in the center.

A Radical Mashup

The 1955-1957 Chevrolet Nomad is a revered station wagon that forever changed the traditional family utility vehicle. Its 1954 concept, however, was far more than just another new wagon. The exterior fused design cues from the first Corvette. The Nomad was a hybrid: a sports car with Corvette styling on a wagon body.

Radical at the time, the Nomad’s “experimental” styling made it a mid-century icon. Like the Corvette, the Nomad concept received a big “Hell yeah!” from showgoers. It had “sizzle,” said GM design chief Harley Earl, who believed this wagon had a place in the GM line.

To some, these so-called “Tri Five” models are the holy grail of station wagons. To others, the Nomad needed two more doors.

With its glorious reveal at the 1953 GM Motorama, the Nomad set the stage for the first luxury-infused wagon. As a concept car, it was a two-door wagon built on a modified Corvette chassis. It channeled the sports car within.

Corvette and Nomad overlay schematic.

Corvette and Nomad overlay schematic.

Suburban Wagon Status

America was on the move in the 1950s—toward the suburbs. Steering this post-World War II push for the “American dream” was the dutiful station wagon. But this wagon train was on GM’s drawing boards, ready to be reborn as a ride for country living.

In response to families escaping the city, General Motors staged its dream-car Motorama show circuit. The Motorama was an extravaganza to “sell the future” and to spark a craving for new technology and style.

In that pre-SUV era, GM offered station wagons across five brands: Chevrolet, Pontiac, Oldsmobile, Buick, and Cadillac. Today, it has none, though its “crossovers” mimic wagon utility.

1954 Chevrolet Corvette Nomad Motorama show car_Color exterior with male and female models.

1954 Chevrolet Nomad Motorama Show Car

The GM Motorama

The GM Motorama was an ideal partnership. GM CEO Alfred P. Sloan developed the company’s business strategy. Legendary design chief Harley Earl delivered dramatic showmanship.

Alfred Sloan Jr. (1875-1966)  was the organizational genius who built General Motors into the world’s largest industrial corporation. Sloan developed the foundational model for contemporary multinational corporations and introduced the concept of “Dynamic Obsolescence.”

Every year back then, GM (and other makers) would tweak the styling, paint colors, and chrome details of their vehicles. It made last year’s model look “old” and out of style. To create the “style” hook, Sloan, with designer Earl, created a 1955 model that looked noticeably different from a 1954 model.

GM design chief Harley Earl with concepts for the Firebird 1, Firebird II, Firebird III.

Former GM design chief Harley Earl with (from left) the Firebird I, II, and III concept cars.

It was a psychological reaction of visual shaming. If you drove a 3-year-old car, the neighbors could tell by the tailfins or the grille. This created pressure to upgrade to the latest version to maintain status.
This “planned obsolescence” ensured that customers would always want the newest look. Feeding this motorist ego also helped fuel the 1950s economic boom.

BW print ad reading; Here is the Dream car look!

Here is the Dream car look!

Business Became Pleasure

The venue for feeding motorists’ egos came from boring lunch meetings.

Starting in 1931, Sloan had held annual industrial luncheons at the Waldorf-Astoria Hotel in New York City. These were high-society events for dealers, industry leaders, and the press. The luncheons were timed to coincide with the National Automobile Show.

The 1954 Chevrolet Corvette Nomad Motoramic turntable display.

Initially, Sloan’s luncheons staged a handful of cars in the grand ballroom as a backdrop for his economic speeches. But one idea led to another, and quickly the format was supercharged.

After World War II, America was ready for optimism. In 1953, reflecting a new era of showmanship, Sloan and Earl rebranded the Waldorf event as the “Motorama,” marking a significant shift in GM’s public presentations.

The 1954 Chevrolet Corvette Nomad Motoramic turntable display.

The 1954 Chevrolet Corvette Nomad Motoramic turntable display.

Setting the ‘Dream Car’ Stage

The GM Motorama (1953-1961) was a high-stakes, traveling auto circus. It transformed car shows from static displays into Broadway-style spectacles.

Each Motorama needed more than 100 specialized trucks. Setups were precisely timed. Crews would transform a ballroom into a futuristic wonderland, then move to the next city. The Motoramas usually lasted 6 to 10 days.

Typically, the tour started in New York (January), then moved to Miami, Los Angeles, San Francisco, and Boston.

The Nomad Corvette concept had a blue and white leather interior designed by Harley Earl.

The Nomad Corvette concept featured a blue-and-white leather interior designed by Harley Earl.

The presentation was not just about cars. It featured a 27-piece orchestra and a 12-voice chorus. Professional dancers performed on “grass-hopper” platforms. The platforms lifted and revolved. Fashion models wore custom gowns by designers like Christian Dior. Their gowns matched the cars’ colors.

Dream Cars triggered a psychological red mist, clouding reason and self-control. These experimental prototypes gauged public responses to radical design elements. At the 1953 Motorama, the 1953 Corvette and 1954 Corvette Nomad concepts received enthusiastic reactions.

The 1954 Buick Wildcat II concept.

1954 Buick Wildcat II Concept Car.

Also among the inaugural Motorama concepts were:

  • Firebird Series: Turbine-powered cars that looked like fighter jets (Firebird I, II, and III) showcased the era’s obsession with the Space Age.
  • Buick Wildcat and Pontiac Bonneville Special: Both had fiberglass bodies and wraparound “panoramic” windshields. These details defined 1950s automotive design.
A black and white image of A 1954 Chevrolet Motoramic auto show display.

A 1954 Chevrolet Motoramic auto show display.

Kitchen of Tomorrow

GM also used the Motorama to market products of its subsidiaries, specifically Frigidaire.

On display was a “Kitchen of Tomorrow.” It featured futuristic conveniences like ultrasonic dishwashers, automatic ice makers, and wall-mounted refrigerators.

Combining dream cars and futuristic home conveniences was a goal to sell the “total modern lifestyle.”

The 1954 Chevrolet Corvette Nomad Motoramic turntable display.

The 1954 Corvette Nomad concept. Note the high front end indicating no motor.

The “Corvette Wagon”

The Motorama’s eye candy of dream cars is all but gone today in any new-vehicle auto show. But the Motorama created two design icons, the Corvette and the Chevrolet Nomad. And with those cars came special designs applied across the GM vehicle lineup.

While most people recognize the later production 1955-1957 Nomad, the 1954 Motorama concept preceding it was quite different and much more radical, illustrating GM’s evolving design over time.

The 1954 Nomad concept was essentially a 1953 Corvette from the windshield forward. It had a specialized station wagon body.

1955 Nomad driver area.

1955 Nomad driver area.

Fiberglass body: Like the Corvette, the entire body was made of fiberglass.

The “Face”: It featured the signature 1953 Corvette grille, round headlamps with wire-mesh guards, and low-slung front fenders.

Interior: It was a six-passenger wagon with a blue-and-white leather interior and a ribbed headliner. It resembled the cabin of a private jet.

A female model wearing white gloves looks into the Nomad cargo area of the Chevrolet Bel Air Nomad_Cargo area with

The wagon’s tailgate featured an innovative electric rear window that retracted into the tailgate.

Innovative tailgate: An electric rear window retracted into the tailgate. This feature would not become common on wagons for years.

Body: Unlike production Corvettes, the Nomad used a modified 115-inch Chevrolet sedan chassis.

1955 Nomad back seats.

The 1955 Nomad’s interior had a presence like that of a private jet, Chevrolet said.

A Flagging Business Plan

Despite an ecstatic public reaction to the 1954 Corvette Nomad concept, GM executives were hesitant for two reasons:

Poor Corvette sales: The 1953 Corvette roadster’s first year was a disappointment. GM wasn’t sure the Corvette brand would even survive.

Practicality: A fiberglass, two-door sports wagon was expensive to build. It had a very limited market.

The reveal of the1953 Chevrolet Corvette at the GM Motorama.

The reveal of the 1953 Chevrolet Corvette at the GM Motorama.

Birth of the 1955 “Tri-Five” Nomads

The Nomad concept did not make good business sense. But Earl believed its design sizzle would sell cars. He told his team to adapt the Nomad’s most striking features onto the 1955 Chevrolet Bel Air wagon.

Here is what was adapted from the Nomad concept for the production car:

Forward-slanting B-pillar: The “leaning” pillar gives the Nomad its fast-moving look.

1955 Chevrolet Bel Air Nomad in the design studio. Note the seven tailgate ribs.

1955 Chevrolet Bel Air Nomad in the design studio. Note the seven tailgate ribs.

Fluted roof: Those unique grooves running across the roofline were a direct carry-over from the fiberglass concept.

Vertical tailgate “spears”: The seven chrome strips on the tailgate came from the Corvette-based concept.

Engine: It was powered by the Corvette’s 150-horsepower, 235-cubic-inch “Blue Flame” inline-six.

1955 Chevrolet Corvette Nomad brochure cover. With the 1955 date, did GM expect the Corvette Nomad to go into production?

1955 Chevrolet Corvette Nomad brochure cover. Given the 1955 date, did GM anticipate the Corvette Nomad going into production?

1955-1957 Bel Air Nomad Sales

  • 1955: 8,386
  • 1956: 7,886
  • 1957: 6,103
  • Total: 22,375
A black and white image of the 1955 Chevrolet Bel Air Nomad in a Chevrolet Motoramic display. The special plaque: “Another version of a brilliant Chevrolet dream car goes into production.”

A 1955 Chevrolet Bel Air Nomad in a Chevrolet Motoramic display. The special plaque reads: “Another version of a brilliant Chevrolet dream car goes into production.”

The “Motoramic” Concept

“Motoramic” was a Chevrolet marketing term for its auto-show displays. It conveyed the bold, futuristic styling of its 1955 vehicles. The presentation aimed to make Chevrolet seem as prestigious as Cadillac and Oldsmobile.

Blending “Motor” and “Panoramic,” Motoramic highlighted two major shifts in the 1955 lineup:

Panoramic visibility: The introduction of the “Sweep-Sight” wraparound windshield, which eliminated the vertical A-pillars in the driver’s direct line of sight.

Modern engineering: The 265-cubic-inch “Turbo-Fire” V-8 debuted. It was Chevrolet’s first V-8 since 1918. This new engine was lighter, more efficient, and more powerful than the old “Stovebolt Six.”

The Height of Fashion print ad promoting Chevrolet wagons for 1955.

The Height of Fashion print ad promoting Chevrolet wagons for 1955.

Motoramic Station Wagons

In 1955, Chevrolet offered five different station wagon models under the Motoramic styling umbrella, categorized by trim level. While there were several choices of a two-door Chevy wagon, the Nomad was the pinnacle of the line.

Nomad (Bel Air trim): The “halo” car of the wagon lineup.

Townsman (Bel Air trim): A more practical, luxury-oriented four-door wagon that significantly outsold the Nomad due to its convenience

Beauville (Two-Ten trim): A mid-range four-door wagon.

Handyman (One-Fifty or Two-Ten trim): A budget-friendly two-door wagon often used for work or by small families.

A 1955 Chevrolet Bel Air Nomad engineering prototype with Michigan license plate.

A 1955 Chevrolet Bel Air Nomad engineering prototype with Michigan license plate.

Key Chevrolet 1955 Design Features

The “Motoramic” look was defined by a “shoebox” body style. Flatter, straighter panels replaced the bulbous, rounded fenders of the early 1950s.

Also featured were:

Ferrari-inspired grille: An eggcrate grille design that gave the front end a wide, aggressive stance.

Lower hood lines: Possible because of the compact size of the new V-8 engine.

A 1955 Chevrolet BelAir convertible shows the new eggcrate grille.

A 1955 Chevrolet BelAir convertible shows the new eggcrate grille.

Chevrolet Nomad for 1956 and 1957

1956: In keeping with annual updates to styling, the 1956 Chevrolet Nomad shared the same front fascia update as other 1956 Chevrolets. The Nomad’s exterior also adopted a unique variation of the revised side-panel trim of the Bel Air. It was given an upward-facing piece angled slightly forward to align with the B-pillar. On all other 1956 Bel Airs, this piece skewed slightly toward the rear. Again called both a Nomad and a Bel Air Nomad interchangeably, the model line received a standard two-tone exterior and interior.

1956 Chevrolet Nomad advertising image amid South Pacific scenery yet with couple in canoe.

1956 Chevrolet Nomad advertising image amid South Pacific scenery yet with couple in canoe.

The fully radiused rear wheel openings were dropped for the Nomad; all non-Corvette Chevrolets received a larger rear-wheel cutout.

A black and image of a 1956 Chevy Nomad wagon on a suburban street showing a well dressed man admiring the car.

A 1956 Chevrolet Bel Air Nomad.

1957: As for the 1956 model-year Chevrolets, the 1957 Nomad adopted the same overall update as other 1957 Chevrolets. The 1957 Nomad featured a redesigned front fascia and dashboard. Large tailfins added several inches to the overall body length. While two-tone options remained for the interior, exterior two-tone combinations became more subdued, shifting back to a contrasting roofline color.

A 1957 Chevrolet Bel Air Nomad. Black and white With family at the lake.

A 1957 Chevrolet Bel Air Nomad.

Following continued low sales of the Nomad through the Tri-Five generation, Chevrolet discontinued the distinct model after 1957. Consequently, Pontiac also withdrew the two-door Safari wagon. Instead, the division adopted the nameplate for nearly its entire range of station wagons.

Black and white With family at the lake.

A 1957 Chevrolet Bel Air Nomad.

Original Bel Air Nomad MSRP

1955 to 1957 starting prices, with a six-cylinder or V-8 engine:

  • 1955: $2,472 to $2,571
  • 1956: $2,608 to $2,707
  • 1957: $2,757 to $2,857

The Pontiac Safari Spinoff

While the Tri 5 Nomads are cult classics, there is a rarer, more upscale platform cousin: the Pontiac Safari. GM struck when the sizzle was hot from the Corvette Nomad concept and gave a version to its Pontiac division.

The Pontiac Safari made its debut at the 1955 Motorama and went into production on Jan. 31, 1955. It would be Pontiac’s flagship station wagon and its most expensive model that year.

To make production viable, GM moved the Nomad-Safari’s design to the full-size A-body platform. To split tooling costs, the Safari and Nomad bodies were built in the same Fisher Body plant in Euclid, Ohio. Both models are the same above the beltline — roof, windshield, windows, and liftgate. They use the same doors, tailgate, and seats.

Other than the body components, the Safari and Nomad share very little. There are major differences in the trim, dash, floor, quarter panels, heating, frame, front end, engine, and drivetrain.

A black and white auto show image of a 1955 Pontiac Safari on a turntable

The Pontiac Safari made its debut at the 1955 Motorama.

Nomad’s Specialized Production

The 1955-1957 Chevrolet Nomads were built using a unique, two-stage process. Their low-production body style required specialized work that the standard high-volume Chevrolet lines were not equipped to handle.

Every Nomad body was built at GM’s Fisher Body Euclid Avenue plant in Cleveland. The line was capable of low-production, labor-intensive jobs, such as for the Nomad’s grooved roof, slanted B-pillars, and glass.

After being built, trimmed, and painted in Cleveland, the partially completed bodies were shipped via train in bi-level rail cars. (A myth persists that the Nomad bodies were rail shipped almost vertically on their rear bumpers to save space. However, the so-called Vert-A-Pac system was used to ship the 1970 for the Chevrolet Vega, nose down.)

1955 Chevrolet Nomad on the Cleveland production line with three GM execs including Harley Earl.

1955 Chevrolet Nomad on the Cleveland production line with GM execs. Harley Earl is the center.

Final assembly

Once the bodies arrived at the various Chevrolet assembly plants across the country, they were mated to their chassis, engines, and front-end sheet metal.

Key final assembly locations included:

  • Atlanta, Georgia (Lakewood Assembly)
  • Flint, Michigan (Flint Truck Assembly)
  • St. Louis, Mo.
  • Tarrytown, N.Y.
  • Los Angeles-Van Nuys, Calif.
  • Baltimore, Md.
  • Janesville, Wisc.
  • Norwood, Ohio.
A 1956 Chevrolet Nomad and its1999 Nomad concept.

A 1956 Chevrolet Nomad and its 1999 Nomad concept.

Where Is the Original Nomad concept?

The 1954 Nomad concept was a particularly special piece of automotive history. It had a custom interior for Harley Earl. GM often designed custom interiors for executives and celebrities, making those specific 1955 Nomad photos particularly rare.

As was the case with many Motorama “Dream Cars,” GM officially ordered the 1954 Nomad concept to be crushed to avoid tax and legal liabilities.

There were reportedly five built for the show circuit, but most were destroyed.

It is often referred to as the “Waldorf Nomad,” reflecting its debut at the Waldorf Astoria Hotel in New York.

Rumors persist that one or two might have survived in private collections, though none has been publicly verified.

Sources: The National Corvette Museum; RM Sotheby’s and Mecum Auction Archives; “Standard Catalog of American Cars” (1946–1975); GM Heritage Center; Waldorf-Astoria archives; Detroit Free Press and Wall Street Journal; “Modernism and the Motor City” (Academic Research).

“See the USA in Your Chevrolet” Advertising Campaign

“See the USA in Your Chevrolet” Advertising Campaign

 A year of special Chevrolet promotions will honor America’s 250th anniversary and American culture.

  •  First up is the collaboration with country artist Brooke Lee singing (fearlessly?) atop Castle Rock in Utah.

the 1,400-foot peak of Castle Rock, Utah, with a helicopter hoisting a silverado pickup to the top

Chevrolet hoists a 2026 Silverado pickup to the peak of Castle Rock for its new “See the USA in Your Chevrolet” ad campaign. (Photos courtesy of Chevrolet)

BY MARK MAYNARD

Chevrolet has pulled from its archive of advertising ditties a re-energized version of “See the USA in Your Chevrolet.”

Reverberating in the echo of the 1951 rendition by Dinah Shore, country music star Brooke Lee sings a modern interpretation. Her passionate singing resonates almost as much as the setting. Castleton Tower at Castle Rock, Utah, is about 20 minutes from Moab.

The ad campaign is Chevrolet’s tribute to America’s 250th anniversary and a celebration of motoring in the USA.

Just as it did in the 1950s, the catchy melody seeps into your brain and won’t let go. Singing 1,400 feet up from the tailgate of a 2026 Chevrolet Silverado ZR2, Lee appears to shrug off the freaky-scary setting.

Rising country music artist Brooke Lee on the tailgate of the Chevrolet Silverado ZR2 on top of Castleton Tower.

Rising country music artist Brooke Lee on the tailgate of the Chevrolet Silverado ZR2 on top of Castleton Tower.

Trailblazing Dinah Shore

Those of a certain maturity will remember the original songstress Dinah Shore. Her heartfelt rendition debuted in 1951 during her prime-time TV show, “The Dinah Shore Show.” She closed the show by singing the “See the USA” anthem.

Shore is said to be the first woman to host her own TV show. Her musical variety show evolved from her earlier 15-minute programs, primarily on radio in the 1940s. Her hourlong TV show, “The Dinah Shore Chevy Show” (1956-1963), was the first major series broadcast in “Living Color” on NBC.

Her TV program established her iconic “See the U.S.A. In Your Chevrolet” theme and her signature “Mwah!” farewell kiss to the audience.

Shore had sung “See the USA” since the early 1950s, and the song was used in Chevrolet advertising after Shore’s show ended in 1963.

Singer and TV host Dinah Shore poses with the 1954 Chevrolet Corvette Corvair concept.

Singer and TV host Dinah Shore poses with the 1954 Chevrolet Corvette Corvair concept.

Towering Heights

Chevrolet’s ambition for the dramatic in advertising used the 1,400-foot Castle Rock location in 1964 and 1973. Then, as now, the ad team airlifted a Chevy Impala atop the towering precipice for TV and print advertisements.

View behind-the-scenes videos during the filming of the Stars and Steel campaign, special merch and apparel, and vehicle pricing here.

Singer Brooke Lee sitting on the tailgate of a 2026 blue Silverado pickup on Castle Rock

Country singer Brooke Lee atop the 1,400-foot Castle Rock peak,

2026 Chevrolet Stars & Steel Collection

The Brooke Lee commercial is part of a broader campaign to honor America’s semi-quincentennial. Chevrolet’s Stars & Steel Collection features modernized design elements, including the American flag and logos of the 250th.

The package, which goes on sale in spring 2026, will be available on five models in the 2026 Chevy lineup: Corvette, Silverado EV, Silverado LD, Silverado HD, and Colorado. Package pricing is to be announced closer to the on-sale date.

For every Stars & Steel vehicle sold, Chevrolet will donate $250 to nonprofits that support the veteran community.

Chevrolet’s Stars & Steel Special Collection will be available on five models in the 2026 Chevy lineup: Corvette, Silverado EV, Silverado LD, Silverado HD, and Colorado. Package pricing will be announced closer to the on-sale date.

Chevrolet’s Stars & Steel Special Collection will be available on five models in the 2026 Chevy lineup: Corvette, Silverado EV, Silverado LD, Silverado HD, and Colorado. Package pricing will be announced closer to the on-sale date.

Stars & Steel Appearance Packages

Chevrolet Corvette

The Corvette Stars & Steel Limited Edition will be an exclusive run of just 250 total units. It will be available on all models from Stingray to ZR1X, in coupe or convertible on 3LT and 3LZ trims only. Only the Corvette lineup will be limited to 250. Stingray 3LT to ZR1X 3LZ (AWD) coupe starting prices range from $84,245 to $223,195; convertible pricing ranges from $92,240 to $233,195. Retail prices include the $2,495 freight charge from Bowling Green, Ky.

The 2026 Corvette with rear spoiler showing in red the 250th logos

Black and “250” flag graphics on Corvette doors and spoiler ends.

Paint and interior choices will be Arctic White with a Santorini Blue interior or Black with an Adrenaline Red interior.

Each limited edition includes:

  • American Flag-inspired full-length stripes in Satin Silver or Satin
  • Black and “250” flag graphics on doors and spoiler ends
  • Unique sill plates and interior plaque featuring the build sequence number
  • Black Gloss, Carbon-Flash, or optional carbon fiber wheels (depending on model)
  • Red accents: Edge Red Calipers, Red Seat belts, Floor Mats with Red Stitching, and Edge Red Engine Cover on select models
  • Black exhaust tips and select accessories by model.

Chevrolet Silverado EV

The Silverado EV Stars & Steel Special Edition will be available on the RST Crew Cab trim. It features a Summit White or Black exterior colors, and a Sky Cool Gray interior with bucket seats.

Each special edition includes:

  • American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
  • 24-inch high-gloss black wheels
  • Brembo heavy-duty brake system with red six-piston front calipers and larger 15.7-inch brake discs
  • Black nameplates.

Silverado Light Duty

The silver-gray hood decal on the 2026 Silverado Stars & Steel collection.

The hood decal on the 2026 Silverado Stars & Steel collection.

The Silverado LD Stars & Steel Special Edition is available on the RST Crew Cab Short Box 4WD. It pairs a 6.2-liter V-8 engine in Summit White or Black paint and a Jet Black interior.

Each special edition includes:

  • American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
  • 22-inch high-gloss black wheels
  • Brembo performance brake system with red six-piston front calipers
  • Black exhaust tips
  • Performance air intake
  • 6-inch black rectangular assist steps
  • Protection Package including spray-on bedliner and wheelhouse liners
  • Dark Essentials blacked-out badging
  • Soft roll bed cover with logo
  • Convenience Package II and sunroof.

Silverado Heavy Duty

The Silverado HD Stars & Steel Special Edition is available on the LTZ Crew Cab Trail Boss 4WD. It pairs a 6.6-liter Duramax Diesel V-8 with Summit White or Black paint and a black interior with bucket seats.

A 2026 Chevy Silverado HD with flag hood graphic

The 2026 Silverado HD with hood flag graphic.

Each special edition includes:

  • American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
  • Trail Boss Package w/ Spray In Bedliner
  • 20-inch high-gloss black wheels
  • Z71 Off-Road Package
  • LTZ Convenience Package II
  • Off-road high clearance assist steps
  • LTZ Plus Package
  • Power sunroof
  • Max trailering package
  • Gooseneck and fifth-wheel prep package
  • Soft roll bed cover
  • Floor liner package

Chevrolet Colorado

The Colorado Stars & Steel Special Edition is available on the Trail Boss Crew Cab. It pairs a 2.7-liter V-8, 4WD, and Summit White or Black paint with a black interior and bucket seats.

A Chevrolet Colorado showing the Dark Essentials badging

The America 250 logo on the 2026 Colorado Stars & Steel Special Edition.

Each special edition includes:

  • American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
  • Midnight Package with sport bar and light bar
  • Dark Essentials badging
  • 20-inch high gloss black wheels
  • Convenience Package 2
  • Technology Package
  • Skid Plate Package
  • Black exhaust tip
  • Red tow hooks
  • Black rocker protectors
  • Spray-on bedliner
  • Soft roll bed cover
  • Floor liners.

5 Generations of the Chevrolet El Camino

5 Generations of the Chevrolet El Camino

Through its five generations, the Chevrolet El Camino became a true American icon. Combining style and utility with muscle car DNA, it deserves a comeback.

A white 1959 El Camino with a bed full of pumpkins and parked in a big pumpkin field.

Introduced on Oct. 16, 1958, the 1959 Chevrolet El Camino was Chevrolet’s response to the success of the Ford Ranchero. The body style carved out a new “coupe utility” segment. (Photos courtesy of the GM Heritage Archive)

Chevrolet El Camino by Generation

First generation— 1959-1960
Second Generation— 1964-1967
Third Generation— 1968-1972
Fourth Generation— 1974-1977
Fifth Generation — 1978–1987

BY MARK MAYNARD

If there is an old-school “utility coupe” body style that deserves a comeback, it’s the Chevrolet El Camino. Over its five generations, from 1964 to 1987, the El Camino was stylish, accommodating, and a smart mix of utility and efficiency.

Ever since Henry Ford bolted a pickup bed onto a 1925 Model T, carmakers have been tormented by the need to create a more carlike truck experience. From the 1930s to the 1980s, manufacturers attempted random acts of motorist kindness to offer a “utility coupe” body style. One vehicle, two forms of motoring functionality.

It was Ford Australia that moved along the concept of a “lifestyle” pickup. The hybrid mashup integrated a pickup bed into a coupe body style.

Credit for the concept goes to a well-documented 1932 request from a farmer’s wife. She wanted a vehicle she could drive to church on Sundays and haul hogs to market on Mondays. Ford’s Australian division complied, and two years later, the first Ford coupé utility (Ute) was released in 1934.

General Motors’ Australian subsidiary Holden, also produced a Chevrolet coupé utility in 1935.

A red 1959 El Camino parked by a barn with a couple chatting alongside the hood

Approximately 22,246 units were built in 1959, dropping to around 14,163 in 1960.

The body style did not return to the U.S. until the 1957 Ford Ranchero.

Along the way, there have been many attempts to expand a car’s trunk space with pickup capability. Among the early contributors were the Studebaker Coupe Express, the Hudson Terraplane Utility Express, and the Chevrolet Coupe Pickup.

A few more modern interpretations attempted to revive the lifestyle coupe utility. Among them: the Dodge Rampage (1982-84), the current Hyundai Santa Cruz (a “Sport Adventure Vehicle”), the Subaru Brat (1978-87), and Subaru Baja (2003-2006).

None of those, however, had the style and vibe of El Camino.

A New Type of Truck

In the United States, Ford championed the coupe utility with its 1957 Ranchero. Ford called it a completely new type of vehicle, marketed with the slogan, “More than a car! More than a truck!”

Two years later, Chevrolet debuted its 1959 El Camino, the first generation, but sales fell significantly in 1960. The first “batwing” El Camino was big, and the American market shifted toward more economical, smaller vehicles. In response, Chevrolet moved forward with the new Corvair and Chevy II Nova.

Looking at a big V-8 with the hood raised

Engine options expanded over the years, initially offering inline six-cylinders and small-block V-8s. By 1966, the formidable 396-cubic-inch big-block V-8 was added, rated up to 375 horsepower.

Banking on style and more city friendliness, Chevrolet brought back the El Camino for 1964. It was based on the midsize Chevelle A-body platform rather than the full-size Impala platform. The downsized El Camino was a sales success and would thrive for another 21 years. It met its demise with the tidal surge of the modern SUV and the elimination of the passenger car by most American brands.

As a lifestyle vehicle, the latter four generations of Chevrolet El Camino were efficient, attractive, and comfortable. All qualities that are so lacking in today’s sport-utility segment.

Today, thousands of “ElCo” enthusiasts keep the marque alive. Here is a look at the five generations of the Chevrolet El Camino. Which is your favorite?

Books

  • “El Camino by Chevrolet,” Mike Mueller
  • “El Camino and SS Muscle Portfolio, 1959-1987,” R.M. Clarke
  • “Chevrolet El Camino Photo History: Including GMC Sprint and Caballero,” Monty Montgomery

First Generation El Camino — 1959-1960

The 1959 Chevrolet El Camino was the very first model year for this legendary nameplate. Introduced on Oct. 16, 1958, it was Chevrolet’s direct response to the success of the Ford Ranchero, which had carved out a new “coupe utility” market two years earlier.

The first-generation Chevrolet El Camino was produced for only two model years: 1959 and 1960. It was introduced in late 1958 as a 1959 model.

A print ad for the 1959

A 1959 El Camino print advertisement claimed: “Good Looks Never Carried So Much Weight.”

Original MSRP starting prices, with base engine:

1959: $2,352

1960: $2,366

Quick Facts for 1959-1960

Platform: It was based on the full-size Chevrolet Brookwood two-door station wagon.

Styling: Its dramatic horizontal tailfins and “cat’s-eye” taillights are from the 1959 Chevrolet Impala. In 1960, the El Camino was toned down with a simpler grille, flatter fins, and rounder taillights.

Production: Approximately 22,246 units were built in 1959, dropping to around 14,163 in 1960.

A 1960 el camino with new flat-top styling and horizontal fins

The 1960 El Camino was restyled with sharper lines and a flat roof.

A print ad for the el camino with a light blue car

Advertisement. “A fashionable slant on hauling!”

Iconic “Jet Age” Design

The 1959 model is the most flamboyant and visually striking El Camino ever built. It shared its radical “Slimline” styling with the 1959 Chevrolet Impala and Bel Air, featuring:

“Seagull-Wing” fins: Unlike the vertical fins of the era, the ’59 Chevy had massive horizontal tailfins that swept outward.

“Flat-Top” Cabin: The roofline was short and sharp, giving the vehicle a sleek, aerodynamic silhouette that blended a passenger car front with a pickup bed.

Engine and Performance Options

While it was marketed as a utility vehicle (“More than a car—more than a truck”), the ’59 El Camino could be ordered with any engine from the full-sized Chevrolet passenger car line.

The Base Six: 135-horsepower, 235-cubic-inch “Hi-Thrift” straight-six.

Small Block V-8: A 283-cubic-inch V-8 that ranged in power choices from 185 horsepower (two-barrel carb) to 230 hp (four-barrel carb).

Big Block 348: The top-tier performance option was the 348-cubic-inch “W-series” V-8. In its most powerful tri-power configuration with three two-barrel carburetors, it produced up to 315 hp.

A vertical stack of 3 black and white images of a 1964, front, side, and rear three-quarter

Key Features

First steel bed: Chevrolet promoted the 1959 El Camino as its first pickup with a steel bed floor instead of wood. It was constructed of corrugated sheet metal for added durability.

Interior trim: To keep costs down, the interior was primarily based on the entry-level Biscayne series (vinyl upholstery and rubber floor mats). The exterior used the mid-level Bel Air bright-metal trim.

Cargo capacity: Despite its car-like ride, it had a 1,150-pound payload capacity and a bed more than 6 feet long.

Chassis: The “Safety-Girder” X-frame featured a full-coil suspension, which provided a much smoother ride than traditional trucks.

Second Generation Chevrolet El Camino — 1964-1967

an aqua green el camino parked with big leafy trees in the background

The second-generation Chevrolet El Camino was a more successful blend of car and truck than its predecessor.

This shift gave the El Camino a more balanced, car-like feel and appearance, which resonated with buyers. The vehicle shared the

A color print ad showing red and white el caminos in a farm scene

Advertisement: “Handsome as a car . . . useful as a truck.”

Chevelle’s 115-inch wheelbase and full-perimeter frame. Ride quality and load control were improved by a full-coil suspension and a four-link rear suspension, impressive for the time.

The El Camino was available in base and Custom trim levels. The Custom can be identified by its enhanced brightwork and interior appointments of the Chevelle Malibu.

Engine options expanded over the years to embrace the growing muscle car era. Initially offering inline six-cylinders and small-block V-8s, the lineup quickly grew to include the powerful 327-cubic-inch V-8. By 1966, the formidable 396-cubic-inch big-block V-8 was rated up to 375 horsepower.

Sales success was immediate, with the 1964 model outselling the first generation’s best year. The second generation established the El Camino as a true American icon, combining utility with muscle car DNA.

Looking into the interior of the 1964 from the passenger side with a young woman behind the wheel

The standard model El Camino came with a bench seat upholstered in durable vinyl.

Original MSRP starting prices, with base engine:

1964: $2,271

1965: $2,353

1966: $2,318

1967: $2,467

Looking at the driver area of a 1964

Even the base model included dual armrests, sunshades, a cigar lighter, and door pillar dome light switches.

Key specifications 1964-1967

Payload capacity: Up to 1,200 pounds;

Base engines: 194 cubic-inch, 3.2-liter inline six; 230 cubic inch, 3.8-liter inline six; 283 cubic inch, 4.6-liter V-8;

Top engine options: 327 cubic inch, 5.4-liter V-8; 396 cubic inch, 6.5-liter big-block V-8 (beginning in 1966);

Transmissions: 3-speed manual, 4-speed manual, 2-speed Powerglide automatic.

A camper option was available in 1966.

A camper option was available in 1966.

Third Generation Chevrolet El Camino — 1968-1972

The third-generation Chevrolet El Camino is arguably the most famous and desired by enthusiasts. Its styling came at the peak of the American muscle car era.

Built on a restyled, slightly longer A-body platform, it shared the 116-inch wheelbase with the Chevelle wagon and sedan. The third-gen El Camino has a longer, more substantial, and more aggressive profile than the second-gen model.

Most notably, the Super Sport (SS) officially arrived as a high-performance variant. It was often badged as the SS396 for its 396-cubic-inch big block V-8. However, the 396 in the 1970 model was actually bored out to 402 cubic inches, though the badging remained the same.

Performance reached its zenith in 1970 with the legendary 454-cubic-inch (7.4-liter) big-block V-8. In the engine’s top LS6 tune, it had 450 horsepower (SAE gross). This made the El Camino one of the most powerful “trucks” on the road.

Styling varied slightly over the model years. The 1970 model received a significant facelift, including a wider, more rectangular grille and a more aggressive front end. In this model year, the El Camino could be optioned with the distinctive cowl-induction hood on SS models.

El Camino’s performance glory days were short-lived. By 1971, stricter federal emission standards and an industry-wide shift to unleaded gasoline forced automakers to reduce compression ratios and horsepower ratings. The power decline marked the end of this highly collectible muscle-car-utility-vehicle era.

The third-generation 1968 Chevrolet El Camino arrived at the peak of the American muscle car era. This image shows a white el camino with a surfboard in the bed

The third-generation 1968 Chevrolet El Camino arrived at the peak of the American muscle car era.

A print ad touting 1969 El Camino: “Out to Win the West Again.”

1969 El Camino: “Out to Win the West Again.”

Original MSRP starting prices, with base engine:

1968: $2,586

1969: $2,723

1970: $2,850

1971: $3,074

1972: $2,960

1968 was the first year for the Super Sport (SS) interior.

1968 was the first year for the Super Sport (SS) interior.

Key specifications 1968-1972

Platform: GM A-Body (Chevelle 4-door/Wagon Chassis)

Wheelbase: 116 inches

High-performance trim: Super Sport (SS396/SS454)

Base engines: 230 cubic inch 3.8-liter inline six; 307 cubic inch 5.0-liter V-8

Top engine options: 396/402 cubic inch (6.5-/6.6-liter V-8; 454 cubic inch, 7.4-liter V-8 (up to 450 hp in 1970 LS6)

Transmissions: 3-speed manual, Muncie 4-speed manual, 3-speed Turbo-Hydramatic automatic (TH350/TH400)

Suspension: Coil springs at all four corners; four-link rear

Fourth Generation Chevrolet El Camino — 1974-1977

The fourth-generation Chevrolet El Camino, 1974-1977, is often referred to as the ‘Colonnade’ era.

The fourth-generation El Camino, 1974-1977, adopted the new ‘Colonnade’ styling, as seen on this Malibu.

The fourth-generation Chevrolet El Camino is often referred to as the “Colonnade” era. GM used “Colonnade” as a marketing term to describe its new pillared hardtop design. Unlike the wide-open “pillarless” hardtops of the 1960s, these cars had a fixed B-pillar. The center post between the front and rear windows improved federal rollover regulations.

The Colonnade era marked a significant shift away from the high-horsepower muscle-car years of the late ’60s. The focus now was on safety, ride quality, and luxury.

Original MSRP starting prices, with base engine:

1974: $3,139

1975: $3,828

1976: $4,468

1977: $4,403

A rendering of a 1975 El Camino Nomad concept, which did not go into production.

A rendering of a 1975 El Camino Nomad concept, which did not go into production.

Design and chassis

This generation was the largest El Camino ever produced. It was moved to the redesigned GM A-body chassis used by the Chevelle station wagon, featuring several notable changes:

Safety features: To meet new federal regulations, it was equipped with massive, energy-absorbing “5-mph” hydraulic front bumpers, which added significant weight.

Visibility: The “Colonnade” styling introduced thinner A-pillars and frameless door glass, greatly improving driver visibility.

Unique options: One of the most iconic interior options was the 90-degree swivel bucket seats, designed to make entry and exit easier.

A 1975 El Camino SS with the swivel seat option.

A 1975 El Camino SS with the swivel seat option.

Performance and Engines

The fourth-generation El Camino was affected by the 1973 oil crisis and tightening emissions standards.

Standard engines: For most years, the base engine was a 250-cubic-inch inline-six, while V-8s (305, 350, and 400) were mid-range options.

Efficiency shift: By 1975, all models were required to use catalytic converters, further reducing performance but improving fuel economy and emissions.

The legendary 454-cubic-inch V-8 was still available at the start of the generation (producing about 245 net hp), but it was eventually discontinued after 1975.

1973 El Camino with split bench seat and column shift automatic transmission.

1973 El Camino with split bench seat and column shift automatic transmission.

Key yearly milestones

1973: Debut of the new body style; the Chevelle SS was dropped, but the El Camino SS remained;

1974: Introduction of the El Camino Classic, a more luxurious trim matching the Malibu Classic;

1975: The last year for the 454 big-block engine;

1976: A major facelift introduced stacked quad-rectangular headlights, a signature look for the final two years;

1977: The final year of the fourth generation before the model was downsized for 1978.

A 1976 “El Laguna.” This 1976 El Camino SS with the Laguna S-3 front end, which swapped the standard upright grille for the Laguna's sleek, sloped nose cone originally for 1973-1974 Chevelles.

A 1976 “El Laguna.” This 1976 El Camino SS with the Laguna S-3 front end, which swapped the standard upright grille for the Laguna’s sleek, sloped nose cone originally for 1973-1974 Chevelles.

Fourth-gen trim levels:

Base: Simple, functional, and often used as a true work vehicle;

Classic: Added woodgrain interior accents, plusher seating, and upgraded exterior brightwork;

SS (Super Sport): By this era, the SS was primarily an appearance package rather than a performance one. The treatment featured a blacked-out grille, stripes, and Rally wheels.

Conquista: A high-end appearance package known for its distinctive two-tone paint schemes.

Fifth Generation Chevrolet El Camino — 1978–1987

A 1978 El Camino Black Knight. Special editions such as the Black Knight (1978) and Royal Knight (1979-1983) added bold graphics and performance-inspired touches.

The 1978 Black Knight (shown) and Royal Knight (1979-1983) added bold graphics and performance-inspired touches.

The fifth and final generation of the Chevrolet El Camino was a radical departure from its predecessors. The change was a necessary response to the fuel crises and government mandates of the decade.

The model was part of GM’s comprehensive effort to downsize and move to the new, lighter G-Body platform. It was shared with the Malibu, Monte Carlo, and Pontiac Grand Prix.

Looking into the red interior of a 1981.

A 1981 El Camino SS interior with vinyl bucket seats and center shift console.

This platform shift resulted in a sleeker, sharper, and more modern look. The wheelbase was slightly longer at 117 inches, but the overall vehicle shed substantial weight compared to the fourth generation. Performance, however, was no longer the primary focus.

Styling borrowed heavily from the Malibu and Monte Carlo, with sharper lines, rectangular headlights, and a more formal roofline. For the first time, the El Camino featured a unique chassis not shared with any other Chevrolet model.

Trim levels included the Classic, Conquista, Royal Knight, and Super Sport, each offering varying degrees of luxury or sporty flair. Special editions such as the Black Knight (1978) and Royal Knight (1979-1983) added bold graphics and a Z16 appearance package.

Under the hood, the focus shifted toward V-6 engines as standard powerplants. Engine options included the 3.3-liter V-6 (200 cubic inch), 3.8-liter Chevrolet (229 cubic inch) or 231-cubic-inch Buick V-6, and later the 4.3-liter V-6 (262 cubic inch).

Small-block V-8s were still offered, including the 305 or 350, but horsepower ratings were modest compared to earlier generations. A 5.7-liter diesel V-8 was offered in the early 1980s, though it saw limited success.

A 1980 El Camino with a bed cap, a sought-after option today.

A 1980 El Camino with a bed cap, a sought-after option today.

Original MSRP starting prices, with base engine:

1978: $4,843

1979: $5,377

1980: $5,911

1981: $6,988 (Super Sport $7,217)

1982: $7,995 (Super Sport $8,244)

1983: $8,191 (Super Sport $8,445)

1983 El Camino SS was a regular production option (RPO Z15) that included a front air dam, sport mirrors, rally wheels, and a two-tone paint scheme.

The 1983 El Camino SS (RPO Z15) included a front air dam, sport mirrors, rally wheels, and a two-tone paint scheme.

1984: $8,522 (Super Sport $8,781)

The 1982 El Camino Royal Knight interior with seven-position Comfortilt steering wheel.

The 1982 El Camino Royal Knight interior with seven-position Comfortilt steering wheel.

1985: $8,933 (Super Sport $9,198)

1986: $9,572 (Super Sport $9,885)

1987: $10,453 (Super Sport $10,784)

Key specifications 1978-1987

Platform: GM G-Body (shared with Malibu/Monte Carlo)

Wheelbase: 117 inches

Trims: Base, Conquista, Super Sport (SS), Royal Knight

Base engines: 3.3-liter V-6, later 3.8-liter V-6, and 4.3- liter V-6

Top engine options: 305 cubic inch, 5.0-liter V-8 (up to 150-165 hp), and 5.7-liter V-8 diesel (select years)

Transmissions: 3-speed manual, 4-speed manual, 3-speed automatic, 4-speed automatic (overdrive)

Suspension: Coil springs at all four corners, four-link rear.

Fifth-gen El Camino Production continued through 1987, with assembly plants in the U.S., Canada, Mexico, and even Iran (via vehicle knock-down kits).

By this time, Ford’s Ranchero had exited the market (1979), leaving the El Camino as the sole domestic coupe-utility offering.

Today, fifth-gen El Caminos are appreciated for their distinctive styling, interchangeability with other G-body parts, and role as the last true era of the El Camino before its discontinuation.

The 1984 El Camino Conquista was a high-end appearance package known for its two-tone paint schemes.

The 1984 El Camino Conquista was a high-end appearance package featuring two-tone paint schemes.

SOURCES:

Wikipedia

JD Power

Macs Motorcity Garage

Smithsonian Magazine

The Henry Ford 

Classic Auto Insurance

How Stuff Works

Wiki Cars 

a 1967 print ad with a red el camino illustration with several people checking it out

A 1967 print ad: “Glamorous, luxurious, spirited…”

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2026 San Diego International Auto Show

2026 San Diego International Auto Show

• The annual auto show opens in the San Diego Convention Center on Thursday, Jan. 1, and runs through 6 p.m. Sunday, Jan. 4, 2026.

• Ticket prices remain the same as last year, $18 for adults.

• Technology, design, and an expanded, multi-brand indoor EV Test Track.

The cars are the stars at the San Diego International Auto Show. Image shows a big gold star on royal blue carpet with a stacked three-row icon for San Diego International Auto Show

The cars are the stars at the San Diego International Auto Show. (Mark Maynard image from 2025)

BY MARK MAYNARD

The annual San Diego International Auto Show opens in the San Diego Convention Center on Thursday, Jan. 1, 2026, and runs through 6 p.m. Jan. 4. The convention center is at 111 W. Harbor Drive, San Diego, 92101.

I got the low-down on the highlights of the 2026 show from Scott Webb, president of the New Car Dealers Association San Diego County, which owns and operates the auto show.

“We partner strategically with vehicle manufacturers so they bring their best to San Diego. We’re excited that show visitors will have the opportunity to get to know several new brands, which, previously, haven’t exhibited in San Diego.”

Webb shared these show insights:

Stellantis

“Stellantis is bringing the heat this year with a 15,000 square foot exhibit, and there will be a Ram world debut unveiled on Jan. 1,” Webb said in an email. A sampling of all Stellantis brands will be on display: Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, and Ram. And he said they are even bringing several of their recent debut vehicles to the show, including:

  • The 2026 Dodge Charger Scat Pack
  • 2026 Jeep Cherokee and 2026 Jeep Grand Cherokee;
  • 2026 Jeep Recon, an all-new, fully electric SUV that serves as Jeep’s first “Trail Rated” EV. The Jeep Recon draws heavily on the Wrangler’s design — including removable doors and windows. It is a unibody vehicle built on the STLA Large platform, intended to balance off-road capability with daily on-road comfort.
  • 2026 Jeep Grand Wagoneer
  • 2026 Ram 1500 HEMI.

Stellantis is providing show-goers with the opportunity to test-drive 10 vehicles: Alfa Romeo Giulia, Alfa Romeo Tonale PHEV, Chrysler Pacifica PHEV, Dodge Durango SRT, Fiat 500e, Jeep Gladiator, Jeep Grand Cherokee L, Jeep Wrangler, Ram 1500, and Ram 2500.

The electric 2026 Jeep Recon shown with side doors removed and a pair of mountain bikes mounted on a roof top carrier.,

The electric 2026 Jeep Recon. (Stellantis)

Toyota

I am especially interested in the redesigned and re-engineered 2026 Toyota RAV4. The entire lineup is either gasoline-electric or PHEV, plug-in hybrid.

Webb gave these updates on the Toyota display (and Toyota always packs one of the large auto-show displays.

“As for Toyota, they will have the all-new 2026 RAV4 on display in two trim levels, Woodland and Limited. They’ll also have the new 2026 C-HR and 2026 bZ EVs in the exhibit, the latter of which will be available for test drives, along with the Grand Highlander Hybrid XLE, Toyota Prius PHEV XSE Premium, Toyota RAV4 Hybrid Woodland (2025), and Toyota Tacoma TRD Pro.

The 2026 Toyota RAV4 Woodland all-wheel drive in the new paint color or UrbanRock

2026 Toyota RAV4 Woodland all-wheel drive. (Toyota)

Debuts & New Releases

Webb also teased cool vehicles on the show’s Debuts & New Releases list. Among those, he said, include: the 2027 Chevrolet Bolt, 2026 Honda Prelude, 2026 Kia K4 Hatchback, 2027 Kia Telluride (now with an available 329-hp turbo-hybrid), 2026 Nissan Leaf, 2026 Nissan Rogue Plug-in Hybrid, and 2026 Nissan Sentra.

Other updates, he said, include: “Cadillac and Ford are back on the EV Test Track. Cadillac will offer thrill rides in the Escalade IQ, VISTIQ, OPTIQ, and LYRIQ. Ford will provide rides in the F-150 Lightning and Mustang Mach-E.”

The 2026 Cadillac VISTIQ electric SUV. in Argent Silver.

The 2026 Cadillac VISTIQ electric SUV, in Argent Silver. (Cadillac)

VinFast and Lucid have just confirmed to bring their latest EVs for Street Test Drives. The VinFast VF8 and VF9 (two- and three-row SUVs), the Lucid Air (four-door sedan), and the Gravity (an 800 hp family three-row SUV) will be available for test drives.

2026 Lucid Gravity SUV and the Air sedan, both models are battery electric vehicls

2026 Lucid Gravity SUV and the Air sedan. (Lucid)

Enduring Showgoer Favorites

Toyota Military Appreciation: The auto show has partnered with the San Diego County Toyota Dealers to offer free show tickets to honor active and retired military personnel. Tickets will be available (while supplies last) at San Diego County Toyota Dealers. Toyota is also providing $500 rebates to eligible U.S. military personnel, including their household members (and Gold Star families), U.S. military retirees, and U.S. military veterans (within 2 years of discharge). Learn more here.

Mobility Zone: Golden Boy Mobility in Poway will again provide accessibility-modified vehicles and expert information on special features to promote and provide accessibility.

Family Day: On Sunday, Jan. 4, children are admitted free with an accompanying paid adult admission. Family Day has become a great tradition to spend a few hours of the holiday season at the auto show. Typically, multiple generations enjoy the auto show, Webb said.

A Golden Boy modified four-door Chevrolet Silverado. Both passenger side doors are open and showing a lift system to the front seats.

A Golden Boy modified four-door Chevrolet Silverado. (Mark Maynard)

IF YOU GO

Ticket Prices:

Auto show tickets are on sale now and are only available online at www.sdautoshow.com/. Purchased tickets may be printed at home or shown and scanned on smartphones at the show entrance.

  • Adult, ages 13-61, $18;
  • Military (active-duty w/ID) $15 (one ticket per ID);
  • Seniors, 62 and older, $15
  • Child, ages 7-12, $12;
  • Children 6 and younger are admitted free with a paying adult.
  • Children 12 and younger will be admitted free on Family Day, Sunday, Dec. 29, when accompanied by a paid adult.

Show Hours:

  • 10 a.m. to 9 p.m., Thursday, Jan. 1, 2026, through Saturday, Jan. 4;
  • 10 a.m. to 6 p.m. Sunday, Jan. 4

About the San Diego International Auto Show

Owned, produced, and presented by the New Car Dealers Association San Diego County, the San Diego International Auto Show remains the second-largest auto show in California and one of the best-attended public events at the San Diego Convention Center.

The dealership association provides critical community support. Among its efforts is a dealership sales training course. Participants are taught professionalism through education with an emphasis on product knowledge, ethical behavior, and customer service.

The Auto Outlook Report is also of interest to consumers. The quarterly report provides an expanded look at new-vehicle registrations, sales trends and projections, and pre-owned-vehicle sales throughout the county.

Learn more online at NCDA.com.