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Lamborghini Debuts New Dealership Design Aesthetic In San Diego

Lamborghini Americas CEO Andrea Baldi attends Sept. 7 and 8 ribbon cutting for the redesigned Lamborghini San Diego showroom 

An exterior view of the Lamborghini San Diego dealership

Lamborghini debuted the new corporate identity and brand environment at Lamborghini San Diego, at 7440 La Jolla Blvd., La Jolla, Calif. (Lamborghini photo) 

VIP event follows record half-year sales for 2022


Lamborghini Americas CEO Andrea Baldi was in San Diego on Sept. 7 and 8 for the ribbon cutting of the redesigned Lamborghini San Diego showroom (O’Gara Coach) in La Jolla, Calif.

The new design aesthetic “affirms the brand’s commitment to its customers and new design direction for the future,” Lamborghini said in a statement.

The 4,430 square-foot retail space is more boutique than a typical automotive showroom, but Lamborghini’s presence is unmistakable. Like all Lamborghini models, the architectural treatment is thoroughly modern with polygonal geometric shapes, sharp forms, and diffused light and color.

Guests enjoying the dealership grand opening

The 4,430-square-foot retail space has a 360-degree client experience. (Mark Maynard photo)

Corporate Identity

The design treatment is in accordance with Lamborghini’s corporate identity, said San Diego Lamborghini General Manager Joe DeSantis. “All the U.S. dealers will have a similar look with consistent styling aspects.”

The exclusive event by VIP invitation drew around 120 potential intenders and showcased several special models. The new Urus Performante was displayed following its global debut last month at Monterey Car Week. Also showcased was the Pikes Peak record-breaking Urus in orange-and-black camo paint, still in its as-raced condition since the 100th mountain run in late June. Also on view were a Huracán Tecnica, in the electric green paint of Verde Selvan, and a Huracan STO (Super Trofeo Omologata), a street-drivable race car in a lighter shade of Verde Aries. Details below.

A display of fashion items and Lamborghini lifestyle accessories

The showroom includes an array of lifestyle accessories. (Mark Maynard photo)

Also open for perusing was the Ad Personam customization room. The space features bespoke options for paint colors, leathers, wheels, and carbon fiber accents. The idea is to have car buyers physically touch and play with combinations of colors and materials.

In the main show space are Lamborghini’s Collezione and Accessori Originali fashion offerings. Anyone can shop for clothing, lifestyle accessories, luggage, and collectibles like diecast Lamborghini models.

Introducing CEO Andrea Baldi

Andrea Baldi, 46, almost 47, was appointed last August as CEO of Automobili Lamborghini Americas. He is responsible for the company’s commercial operations in the U.S., Canada, and Latin America. Among the region, there are 48 Lamborghini dealers.

He lives in Maryland within distance of the VW Group headquarters in Herndon, Va., and Washington, D.C. He is married with two daughters, ages 17 and 9. Baldi grew up in Bologna, Italy, near Lamborghini and Ducati manufacturing in Sant’Agata Bolognese.

Lamborghini Americas CEO Andrea Baldi at Lamborghini San Diego

Lamborghini Americas CEO Andrea Baldi. (Mark Maynard photo)

He began his career with Ducati (a VW Group subsidiary) and has had work stints in New York and at Ducati’s U.S. headquarters in Cupertino, Calif., per an interview in Robb Report

He moved with his family to Shanghai, China, in 2008, where he was responsible for sales in the Asia Pacific market.

Baldi joined Lamborghini in 2010 and relocated to Singapore and then Beijing as the general manager for mainland China and, soon, all of Asia Pacific. In 2018, his career with Lamborghini advanced, managing a second region, Europe, the Middle East, and Africa.

Supply Chain Shortages

“I’ve been extremely lucky,” Baldi said. “Demand is above supply, and it is demand we have never seen.”

His biggest challenge today is keeping customers engaged until new Lamborghinis become available.

The United States continues as Lamborghini’s No. 1 market globally, with 1,521 vehicles delivered in the first half of 2022. Within the brand’s top region, California is the best performing market, representing 23 percent of total U.S. sales, followed by Florida at 15 percent.

But will the momentum continue? At this time, there are no new Lamborghinis for sale in any dealership in the U.S., Baldi said in an interview at the San Diego dealership opening. And worse, the shortage of new Lamborghinis is expected to last for the next 1 ½ to 2 years. Dealerships are buying up preowned vehicles to resell.

The lack of available new models has less to do with the microchip shortage and has more to due with the demand being so high, said dealership GM DeSantis in an email. “The Lamborghini models are in such high demand that our current waitlist for new vehicles is anywhere from 1-2 years, depending on the model.”

An image with Lamborghini San Diego General Manager Joe DeSantis receives a grand-opening silhouette model from Lamborghini CEO Americas Andrea Baldi and signed by Lamborghini CEO Stephan Winkelmann.

Lamborghini San Diego General Manager Joe DeSantis receives a grand-opening silhouette model from Lamborghini CEO Americas Andrea Baldi and signed by Lamborghini CEO Stephan Winkelmann. (Mark Maynard photo)

Lamborghini Electrification

The Italian manufacturer of supercars is at a shift point of change. Baldi said that the company is in its last year of selling only pure combustion engines in its sports cars. According to Automotive News, Lamborghini has allocated $1.7 billion for the shift to plug-in hybrids.

The iconic brand of super sports cars will launch its first hybrid model, possibly a plug-in, in 2023 as it moves to electrify its entire lineup by 2025. And with that electrification, Baldi said there would be a full battery-electric Urus SUV by 2028.

While Lamborghini is hybridizing its lineup, the company is celebrating the combustion engine to its end, Baldi said: “For a Lamborghini buyer, it is less about the price and more about value.”

New Lamborghini Models

Huracán Tecnica

The Huracan Tecnica, in Verde Aries paint.

The Huracan Tecnica, in Verde Aries paint. (Mark Maynard photo)

The Tecnica is the latest evolution of the V10-powered Huracan since the nameplate debuted in 2014. The 640-hp, rear-wheel drive car with rear-wheel steering can accelerate to 62 mph in 3.2 seconds. Pricing starts at $239,000.

Huracan STO

a Huracan STO (Super Trofeo Omologata), a street-drivable race car in a lighter shade of Verde Aries

a Huracan STO (Super Trofeo Omologata), a street-drivable race car in a lighter shade of Verde Aries. (Mark Maynard photo)

Beneath its somewhat familiar exterior is an all-new street-homologated race car. The Lamborghini Huracán STO — Super Trofeo Omologata — is a collaboration with Lamborghini Squadra Corse’s one-make race series with Huracán Super Trofeo EVO. It has technical features of rear-wheel drive, rear-wheel steering, a wider wheel track, and Lamborghini’s MagneRide 2.0 suspension.

Its 5.2-liter V-10 engine produces 640 horsepower and 417 foot-pounds of peak torque at 6,500 rpm. Lamborghini says that the Huracan STO will accelerate to 62 mph in 3 seconds.

With an aluminum and carbon fiber body, the Huracan STO has a dry curb weight of 2,951 pounds. (Carbon fiber is used in more than 75 percent of its exterior panels, Lamborghini says.) Pricing starts at $327,838.

Urus Performante

The Lamborghini urus that raced Pikes Peak

The Pikes Peak record-breaking Lamborghini Urus, still in its as-raced condition since the 100th mountain run in late June. (Mark Maynard photo)

Lamborghini’s big SUV recently tackled the 156 bends of Pikes Peak in 10:32.064, beating the previous 2018 record set by the Bentley Bentayga (10:49.902) by 17.838 seconds. The Urus Performante is wider, lower, and almost 104 pounds lighter for competition. Some light-weighting comes from using a sophisticated steel suspension rather than the standard air suspension. And with a body comprised of aluminum and composite materials, including a lot of carbon fiber, the Performante has a dry weight of 4,739 pounds.

The Performante’s uprated, twin-turbocharged 4.0-liter V8 engine has 627 hp and 627 lb.-ft. torque from 2,300-4,500 rpm. With all-wheel drive and an eight-speed automatic transmission, Lamborghini cites 0-62 mph acceleration in 3 seconds. Pricing for the 2023 Lamborghini Urus Performante starts in the U.S. at $260,676, excluding the shipping fee and gas guzzler tax. However, Baldi said there is a 1 ½-year wait for Urus Performante, and its limited production will be sold in just a few weeks.

Learn more about Lamborghini here. Contact Lamborghini San Diego here. And read more Lamborghini reports in Maynard’s Garage.

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2016 Lamborghini Huracan Review

The rear-wheel-drive Lamborghini Huracan LP 580-2 is new for 2016 and has a shared but unique architecture with the Audi R8

The Rosso Red Lamborghini Huracan

The 2016 Lamborghini Huracan 580-2 starts at $204,595. (Photography by Mark Maynard)

Table of Contents

Ride and Handling
Interior Function
Why buy the Lamborghini Huracan?


The Lamborghini Huracan has a reputation as a social rave, but in truth, it is a masterpiece of engineering and a daily-driver supercar.

The Huracan is Lamborghini’s smaller sports car. The exotic two-seater replaced the Gallardo in mid-2014, and the new model is a righteous successor.

New for 2016 is the rear-wheel-drive Lamborghini Huracan LP 580-2. There’s also the all-wheel-drive Huracan LP 610-4 with about 602 horsepower.

There are coupe and convertible versions of the AWD model, but only a hardtop for the 2016 RWD model. A new setup for springs and stabilizer bars on a double-wishbone suspension improves torsional rigidity by 50 percent over its predecessor, the Gallardo LP 550-2.

With positive support from parent company Volkswagen Group, the Lamborghini Huracan is a shared architecture with the Audi R8. Comparable exotics include the Ferrari 458 and McLaren 650S. But there also are new and less expensive supercars, such as the Acura NSX, Aston Martin Vantage, and even the Corvette Z06.

The Huracan driver area

The leather-lined buckets are comfortably bolstered for performance driving.

Lamborghini Huracan Pricing

The starting price of $204,595 for the Huracan LP 580-2 is a reasonable entry point for a V-10 supercar. That pricing includes the $3,495 freight charge from Modena, Italy, and the $1,300 gas-guzzler tax.

The tester was $238,795 with just two options, including the transparent engine-bay cover, $7,000. One admiring look at this car in the bright Rosso Red paint ($2,500)  and the driver is immediately guilty until proved innocent.

Despite that V-10, the Huracan’s fuel economy is not terrible. The EPA cites 17 mpg city, 21 highway and 17 mpg combined on the recommended premium fuel. On a daylong drive, I managed 19.9 mpg. But the mileage drops precipitously when the right foot goes down. The 22-gallon tank allows around 366 miles of driving with restraint.

View the current lineup of Lamborghini models here.

Front passenger seat

The seats are surprisingly comfortable for an all-day drive.

Huracan LP 580-2 Powertrain

For the starting price, the owner gets a hybrid chassis of aluminum and carbon fiber. The naturally aspirated, 572-horsepower 5.2-liter V-10 has direct injection and cylinder deactivation. And with peak torque of 398 foot-pounds at 6,500 rpm, 75 percent of the torque is available at 1,000 rpm, Lamborghini says.

The seven-speed dual-clutch transmission gives such quick shifts in Sport mode that its speed would embarrass a lightning strike. There are automatic and manual driving options and performance choices of Strada (normal), Sport, and Corsa (track).

Lamborghini cites zero to 62 mph acceleration in 3.2 seconds and a top speed of 199 mph. The 14.6-foot-long, midengine car has a dry weight of 3,062 pounds. Lamborghini does not cite “wet” curb weight, such as when loaded with fuel, but figure another 122 pounds with a tankful.

The 572-hp V-10 engine

The 572-hp, naturally aspirated 5.2-liter V-10.

Huracan LP 580-2 Ride and Handling

Sport mode opens the pipes, sharpens the shift points, and gives hefty throttle blips on downshifts. In addition, the system loosens the reins of stability and traction controls for some slide through the corners.

A hard launch brings a howitzer blast of force without torque pull left or right. The experience is straight-ahead traction in a blazing chorus of cylinders.

19 inch Pirelli tires

Low profile, high grip 19-inchPirelli tires.

There is an absolute engagement of gears from the start off to flat out. Flooring the pedal at about 30 mph is a hold-on event as the Huracan lunges like a predator in pursuit.

The magnetic ride suspension shows its superiority with sensitive adjustments in milliseconds. After six hours on the road, there was no fanny fatigue or torqued necks. The steering is light, direct, and requires just minimal inputs to clip the apex.

The standard steel brakes have supercar dimensions. The ventilated and cross-drilled rotors are 14.37 inches at the front and 14 inches rear. The aluminum monoblock calipers have eight pistons at the front and four pistons rear. From 62 mph, the stopping distance takes just 104.7 feet, which is 3.6 feet shorter than the rear-drive Gallardo predecessor.

The steering wheel as command center

The driver’s command center.

Huracan Interior Function

Breathe deep the rich cabin aroma of leather and microsuede. The interior layout is efficient and easy to access, with some console controls by Audi. The foot-wide gauge array can be electronically changed into a full video screen with a large RPM gauge and other essentials.

The Huracan interior is cockpit-compact, but this is a wide car and there is wide shoulder room of almost 55 inches door to door. There is long legroom and headroom for a 6-foot-3 driver, and maybe even taller, which is also surprising for the car’s low 46-inch roof height. But the doors are not hugely broad (unlike a Corvette) and the tight turning circle makes maneuvering easy in close quarters.

The leather-lined buckets are bolstered for performance driving but surprisingly comfortable for an all-day drive. However, the seats are heatable there is no lumbar adjustment or seat ventilation.

The LP 580-2 has a weight distribution of 40 percent front and 60 percent rear.

Why buy the Lamborghini Huracan?

I’m not sure why this car costs nearly a quarter of a million dollars. But there will be few complaints about owning this daily-driving supercar.

Whatever the Lamborghini Huracan does not have or does not do, you do not need or will find a way to do without — and like it.

The red starter button

The red push-button ignition.

Huracan LP 580-2 Specifications

Body style: 2-seat, rear-wheel-drive coupe

Chassis: Hybrid aluminum and carbon fiber

Bodyshell: Aluminum and composite material outer skin

Suspension: Aluminum double-wishbone

Springs and dampers: Steel springs and hydraulic dampers. “MagneRide”
electromagnetic damper control available as an option

Engine: 572-hp, naturally aspirated 5.2-liter V-10 with direct injection and cylinder deactivation; 398 lb.-ft. of torque at 6,500 rpm

Transmission: 7-speed dual-clutch

Fuel economy: 17/21/17 mpg city/highway/combined; premium required

Fuel tank: 22 gallons


Top speed: 198.8 mph

0-62 mph acceleration: 3.2 seconds

0-200 kmh (124.27 mph) acceleration: 10.1 seconds

Brakes: Specially contoured steel discs ventilated and cross-drilled; 14.3-inch front rotors with 8-piston calipers; rear,14-inch rotors with 4-piston calipers

Steering: Electromechanical; optional variable-ratio LDS (Lamborghini Dynamic Steering)

Tires: Pirelli 245/35 19-inch front, 305/35 R19 rear

Wheels: 8.5J x 19-inches front, 11J x 19 inches rear

Length/wheelbase: 175.5/103. in.

Width/height: 88*/45.9 in. *including side mirrors

Dry weight: 3,062.2 lbs.

Turning circle: 37.7 ft.


Base price: $204,595, including $3,495 freight charge and $1,300 gas-guzzler tax; price as tested $238,795

Options on test vehicle: transparent engine-bay cover $7,000; Rosso Red paint $2,500

Where assembled: Modena, Italy

Warranty: 36-months/unlimited mileage covering everything from the powertrain to the seats

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2019 Lamborghini Urus Review

With 650 horsepower, the Lamborghini Urus super-SUV is all beef and pure bull

A side view of the Urus

The 2019 Lamborghini Urus starts at $203,995 and the tester was $259,284 with 25 packages or accessories. (Photography by Mark Maynard)

Table of Contents

Ride and Handling
Interior Function
Why buy the Lamborghini Urus?



Go bullish or get ignored is the driving force in the so-called super SUV segment. For the Lamborghini Urus it is all about the power and presence with equal parts prestige, pampering and privilege.

There are serious players in this group:

  • Bentley’s 626-horsepower Bentayga Speed ($235,000-plus);
  • Range Rover’s 557-hp SV Coupe (two-door; $295,000);
  • The 577-hp Mercedes-AMG G63 G-wagen ($148,000);
  • The 590-hp Maserati Levante Trofeo AWD ($170,000);
  • The 541-hp Porsche Cayenne Turbo Coupe, a $131,000 four-door.

And then there’s today’s tester, the Lamborghini Urus with 650-hp and a starting price of $203,995. As tested, the price came to almost $260,000.

The red leather upholstery

Serious support in the sport seats.

Serious bolstering in the front seats.

Lamborghini Urus Overview

For Lamborghini, it is about having one of its Urus SUVs in the garage with one of the brand’s sports cars, and not parked next to an SUV by any other maker.

The Urus is Lamborghini’s second run at an SUV. Its first was the V-12 powered LM002 short-box pickup, aka “Rambo Lambo,” sold in the U.S. between 1986 and 1993.

The Lamborghini Urus shares nothing material with that truck. As a division of the global Volkswagen Group (including Bentley, Bugatti, Audi, Porsche, and Ducati motorcycles), the Urus takes a rib from the Audi Q7 SUV. It is an exemplary starting point well fortified with an advanced 4.0-liter V-8, eight-speed automatic, all-wheel drive, and a calm and functional cabin. And from there, the Lamborghini DNA takes hold to create a hooved beast for the track, trail, or town.

The driver area in the Urus

The driver area presents as a space-wars themed cockpit

2019 Lamborghini Urus Pricing

The tester’s sticker of $259,284 includes 25 packages or accessories, including the $3,995 freight charge from Sant’Agata Bolognese, Italy.

The add-ons ranged from a trailer hitch ($1,168) to ambient interior lighting ($3,036) to full leather upholstery ($3,157) with heated and cooled front seats ($631). The advanced driver assist system and Bang & Olufsen sound system were each $6,313.

Standard equipment includes permanent four-wheel drive with limited-slip rear differential and active torque vectoring, air suspension, full LED adaptive headlights and taillights, smart key locking and push-button ignition.

Choose your Urus here.

The steering wheel

A hands-on driving experience.

Urus Performance

Flip up the red bracket over the start-stop button on the center console and the engine fires with an open-pipe report then settles into a rumbling idle. But that gutsy V8 belts fire and brimstone with little provocation. And there are drive modes of Strada, Sport, Corsa, Sabbia, Terra and Neve (street, sport, track, sand, dirt and snow).

The twin-turbocharged, 650-horsepower V-8 with 627 foot-pounds of torque at 2,250 rpm will launch the Urus to 62 mph in a blaring 3.6 seconds. And that’s with a shaggy curb weight of 4,850 pounds.

It isn’t so much about how fast it will go, but how fast it gets to 30 mph, 60 mph, 90 mph. Be ready for the head-jerking jolt when the driver nails the throttle, even a little bit. The Urus jumps and kicks like a shock-rod to the flank of a rodeo bull. And unlike its rider trying to hold on, the controllability of the Urus makes its rider want to do it again — with respect, of course.

Fuel economy is not embarrassing at 12 mpg city, 17 highway and 14 mpg combined on the required premium fuel. I worked up to 20 mpg on a highway run while resisting Sport mode. But with a 19.8-gallon tank, there is much full-on Sport mode to be enjoyed.

 The twin-turbocharged, 650-horsepower V-8

The twin-turbocharged, 650-horsepower V-8.

Urus Ride and Handling

To handle stopping power from a top speed of 190 mph, Lamborghini says it built the world’s largest set of ventilated carbon-ceramic disc brakes for the Urus: 10-piston front calipers grip 17.3-inch rotors at the front and single-piston calipers for the rear 14.5-inch rotors.

Rear-wheel steering helps crimp the turning circle to 38.7 feet, making the Urus very urban friendly. The 360-degree camera system overcomes rear visibility issues at the small window.

The air suspension system can provide up to 9.8 inches of ground clearance for off-road use or drop the height for passenger loading. But this is the only Lambo that you will never have to remember to raise the nose when crossing a speed bump.

The 22-inch ZR-rated (street and competition) Pirelli P Zero tires are staggered, in sizes of 285/40 front and 325/35 rear. The rear rubber is nearly 13 inches wide, which benefits braking from 62 mph to zero in about 111 feet. That’s about 11 feet farther than Lamborghini’s Aventador coupe.

The big disc brakes on the Urus

The carbon-ceramic four-wheel-disc brakes are about the largest used on any car.

Urus Interior Function

Despite the competition-grade hardware, the Lamborghini Urus is a streamliner on the highway with no nervous twitching and it soars through cornering maneuvers. The cabin is well soundproofed, the steering is quick with good communication through the wheel.

The only driver element that I would change would be for steering-column-mounted shifters, rather than mounted on the steering wheel. As with other Lamborghinis, Drive is engaged by flipping the right-side paddle shifter. And when the wheel is turned, as when backing out of a driveway, the paddle is upside down on the wrong side.

The driver area presents as a space-wars themed cockpit with full electronic displays that are reasonably configured for touch-screen adjustment. The optional 18-way power-adjustable and massaging front seats are heated and cooled.

The back seat space is quite comfortable with long legroom and full climate controls. But the huge center tunnel detracts from the center-seat footroom. A two-seat “executive” option would be smart, but it’s easier to sell an SUV on the utility of five seats for a car that costs as much as a guest house.

Lamborghini doesn’t give interior dimensions but says there is front seat room to accommodate someone up to 6-feet-8 inches and someone 6-feet-2 inches should be comfortable in the back seat.

The open cargo area of the urus suv

Plenty of room for pro-league golf bags.

Why Buy the Lamborghini Urus?

The Lamborghini Urus might not be much of a rock climber. And I would cringe to throw bags of landscape materials in the back. But the Urus is the only five-seat Lamborghini with cargo room for luxury-class golf bags.

In this super-SUV segment, it isn’t so much a matter of cost but of value. And the Urus brings an easy quarter-million in value for its exclusivity, heritage, and prestige.

A rear view of the Lambo urus

The fuel economy is not embarrassing at 12 mpg city, 17 highway and 14 mpg combined .

2019 Lamborghini Urus Specifications

Body style: Full-size 5-seat, AWD SUV

Engine: 650-hp, twin-turbocharged 4.0-liter V-8; 627 lb.-ft. torque at 2,250 rpm

Transmission: 8-speed automatic with six drive modes

Fuel economy: 12/17/14 mpg city/hwy/combined; premium fuel

0-62 mph: 3.6 seconds


Fuel tank: 19.8 gal.

Cargo space: 21.7 cu. ft. *behind back seat

Length/wheelbase: 201.2/118.2 in.

Width/height: 85.8/64.5 in. *width includes mirrors

Curb weight: 4,850 lbs.

Turning circle: 38.7 ft.


Base price: $203,995, including $3,995 freight charge; price as tested $259,184

Where assembled: Sant’Agata Bolognese, Italy

Warranty: 3-years/36,000-miles including powertrain and roadside assistance

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Lamborghini Aventador Anniversario

Celebrating 50 Years of Lamborghini Legends

Lamborghini Aventador Anniversary model

The Lamborghini Aventador LP 720-4 50° Anniversario is a limited and numbered series of 100 cars worldwide. (Photos courtesy of Lamborghini)


Lamborghini showed a 50th-anniversary tribute model of the Aventador supercar today at the Shanghai auto show.

The Aventador LP 720-4 50° Anniversario is a limited and numbered series of 100 cars worldwide, each with exclusive equipment, colors, and upgrades.

The all-wheel drive Aventador has a carbon-fiber monocoque chassis and a 6.5-liter V-12. A special engine calibration boosts power in the Anniversario model to 720 horsepower, or 20 hp more than the standard Aventador. With the seven-speed automated-manual transmission, 0-62 mph takes 2.9 seconds and on to a top speed of 217 mph.

A rear view of a yellow Anniversario model

The front and rear fascias of the 50° Anniversario model have been redesigned for optimized aerodynamics.

Special Anniversario Features

Design cues include sharpened treatments to the front and rear. A Forged Composite badge identifies the 50° logo and a serial number.

All cars will be painted Giallo Maggio (May yellow), a new color with an intense glitter effect, Lamborghini says, which will be available only on this edition. Lamborghini says yellow has been their customers’ preferred paint color since the Miura. And the hue references the founding of Automobili Lamborghini in May 1963.

The front and rear fascias and side sills have a two-tone treatment in bold yellow and matte black. The wheels are painted high-gloss black.

The yellow and black leather interior of the Aventador anniversary model

There are two choices of interior leather colors, including this Giallo Quercus (yellow oak).

The interior is upholstered in extremely fine, natural, leather. The hides are available in two color choices: a two-tone Nero Ade (black) with Terra Emilia (brown) and a Giallo Quercus (yellow oak). Both are stitched in a diamond pattern.
However, the Ad Personam individualization program allows paint and interior colors in any combination.

Pricing and delivery details were not released. A 2013 Aventador LP 700-4 starts at $404,195. View the current Lamborghini lineup here.

Gallardo LP 560-2 50° Anniversario

Lamborghini also revealed two special models. The Gallardo LP 560-2 50° Anniversario, in a shimmering white paint (Bianco Isis ) and a carbon-fiber wing from the Gallardo Superleggera and transparent engine cover. Also on display was an Aventador LP 700-4 Roadster in Bianco Isis and a gray Gallardo LP 560-4 Spyder.

The large rear diffuser and meshwork

The Lamborghini Aventador Anniversario rear features an enlarged diffuser and expansive meshwork for improved engine-compartment ventilation.

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Lamborghini Gallardo Super Trofeo Stradale

570-hp V-10 Gallardo Super Trofeo Stradale Is based on the all-wheel-drive race car used in Lamborghini’s European race series 


Production of the lightweight Gallardo Super Trofeo Stradale will be limited to 150 numbered units. (Photos courtesy of Lamborghini)


The Lamborghini Gallardo LP 570-4 Super Trofeo Stradale is the most extreme model yet. The maker of Italian supercars revealed the special-edition model during the Frankfurt auto show in mid-September.

Based on the all-wheel-drive race car used in Lamborghini’s European race series, the 570-hp, V-10. The Super Trofeo Stradale brings motor racing directly to the road, the company says.

The lightweight production model will be limited to 150 numbered units. Pricing starts at $258,400, including the gas-guzzler tax ($2,100) and the freight charge, $2,995. Deliveries will begin at the end of October 2011.

A rear view of the Gallardo StradaleThe Super Trofeo Stradale will share many of the race car’s features.

Special Stradale Features

  • The same V-10 engine was used in the racing version with no modifications. 5.2-liter, DOHC V-10 with continuously variable valve timing; 570-hp at 8,000 rpm; 398 lb.-ft. at torque at 6,500 rpm
  • E-gear six-speed transmission controlled by steering wheel paddles and “Thrust Mode,” for a racing start at 5,000 rpm.
  • An enormous and manually variable rear spoiler
  • Dry weight of 2,954 pounds is 154 pounds lighter than the standard Gallardo.
  • 0-62 mph: 3.4 seconds; 0-124 mph: 10.4 seconds; Top speed: 199 mph
  • New “Rosso Mars” paint, or other color choices of “Grigio Telesto” or “Bianco Monocerus” with the roof available in gloss black as an option.
  • Matte black rear spoiler, hood and front air intakes.
  • Pirelli P Zero Corsa tires and forged, lightweight 19-inch wheels in high-gloss black (saves almost 29 pounds)
  • Titanium wheel bearings and bolts
  • Rocker panel covers, rear diffuser, and mirror housings in polished carbon fiber
  • Brake calipers accented in red (the first on a Lamborghini. )
  • Black and red Alcantara interior treatment, with contrasting stitching.
  • Black suede steering wheel with red stitching.
  • Door panels, monocoque racing seats, and center console cover of carbon fiber
  • 14.3-inch vented front disc brakes, 14-inch vented discs rear (Optional carbon-ceramic brakes include disc sizes of 14.96-inch front, 14-inch rear.)
  • Turning circle: 37.7 ft.
  • Race options include a tubular interior roll cage, 4-point safety belts and fire extinguisher; satellite navigation with Bluetooth phone connection; anti-theft system; and front lifting system.
  • Carbon fiber interior trim for the handbrake, the middle of the center console, the lower rim of the steering wheel, decorative frames around the main and secondary instrument panels, door handles, and glove box handle.

Paint Trivia

“Rosso Mars” symbolizes Italy’s traditional racing red, as established at the beginning of last century in motor racing, when the home nations of the competitors were indicated by the color of the paint on the vehicles. Dark green stood for Great Britain, blue was for France, white (and silver later on) represented Germany, white and blue stripes for the United States, and red was the color of all race cars from Italy

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