‘Cruisin’ the USA in your Chevrolet’ a tribute to history, iconic vehicles, technological innovations and Chevy experts
BY MARK MAYNARD
While the summer car-show season has been socially distanced to near death, Chevrolet is reimagining shows and cruise nights through a weeklong virtual festival.
Hosted on Chevy’s social media channels from Aug. 10-16, “Cruisin’ the USA in your Chevrolet” will be a tribute more than a century of the brand’s automotive history, technological innovation, design and passion.
Each day of the festival will have a different theme and will highlight historic footage, guest appearances, trivia and more. Chevy experts will provide in-depth looks at some of the brand’s most iconic vehicles in the General Motors Heritage Center — and even some of their own custom builds.
The week will begin with the year 1911, when Chevy was founded by Louis Chevrolet and Billy Durant. The segment will feature rare archival photos and videos from the last 109 years.
And there will be family fare in the form of downloadable coloring pages, puzzles and activities from the Chevy Design School — with unique Chevy themes for young enthusiasts to outfit their “Animal Crossing” world Nintendo game.
Schedule of events:
Aug. 10: The Origins and Innovations of Chevrolet
Aug. 11: Chevy’s Most Iconic Designs
Aug. 12: The Proud Truck Tradition
Aug. 13: The Peak of Performance
Aug. 14: Team Chevy – A Culture of Winning
Aug. 15: Chevy’s Heritage – A Fan Celebration
Aug. 16: Race Day – Team Chevy at NASCAR and the NHRA Nationals
To gear up for the event, fans can download a collectable 18-by-24-inch high-resolution printable poster featuring a 1967 C10 CST pickup, 1957 Corvette convertible, 2020 Corvette C8.R and 2020 Camaro ZL1.
Follow for festival on Chevy’s social media channels: @Chevrolet on Twitter, Instagram and Pinterest, and @TeamChevy on Race Day.
And enthusiasts are encouraged to share their own fan photos using the hashtag #ChevyLove.
“Classic car events have served as a place for us to honor Chevrolet’s deep automotive history and its influence on our present and future with car enthusiasts from around the world,” said Steve Majoros, vice president of marketing, Chevrolet. “Cruisin’ the USA in your Chevrolet is a way for us to keep that spirit alive.”