Hyundai becomes title sponsor of IMSA race weekend at WeatherTech Raceway Laguna Seca

Hyundai plans to mount an all-out assault with three Veloster N TCR cars. (Hyundai)

Hyundai announced May 28 that its high-performance N Brand will be the title sponsor of the International Motor Sports Association (IMSA) race weekend at the WeatherTech Raceway Laguna Seca Sept. 4-6, in Monterey, Calif. This year’s IMSA Race Weekend will be the Hyundai Monterey Sports Car Championship.

Hyundai will provide N Brand experiences to fans throughout the weekend. The title sponsorship is intended to enhance Hyundai’s growing N and N Line portfolio of vehicles that includes: the Veloster N, Elantra N Line and Sonata N Line. Hyundai also will be the broadcast title sponsor when the race airs on NBCSN.

Hyundai says its N Brand is a match for the IMSA series and the 11-turn, 2.238-mile road course that includes the famous “Corkscrew” turn.

“Seeing Hyundai and their N performance brand combine with one of my all-time favorite venues is fantastic news,” said Bryan Herta, co-owner of Bryan Herta Autosport.

Hyundai said it will mount an all-out assault to win the 2020 Laguna Seca race and the IMSA Michelin Pilot Challenge championship with three Veloster N TCR cars and six drivers.

Mark Wilkins and Michael Lewis who co-drove the #98 Veloster N TCR to the 2019 IMPC Drivers championship will be split up for 2020. Michael Lewis will remain in the #98, now with Mason Filippi and Mark Wilkins will co-drive with Harry Gottsacker in the #21. The new third entry, the #33 Veloster N TCR, will be driven by open wheel standouts Gabby Chaves and Ryan Norman.

Hyundai’s N Brand lineup.

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