Now here’s something you don’t see often, even along such a surfin’ USA coast as is San Diego. Rolls-Royce Motor Cars is seaside in the idyllic Côte d’Azur enclave of Cannes, France, to “provide a gentle presence during peak summer season.”
I so enjoy a few summer weeks in Cannes — almost as much as I enjoy reading a Rolls-Royce press release. This one made me want to dig my toes into the sand and order a PBR for beach-chair service.
For this storming of the beaches, the British carmaker said it worked with “a small group of trusted and noteworthy partners to present its full portfolio of motor cars, including Cullinan [not so much an SUV as a “high-bodied car”], on the picturesque French Riviera and Elysian Andalusian Coastline: locations that truly befit the brand’s patrons.”
Julian Jenkins, Regional Director, says “Rolls-Royce Motor Cars prides itself on truly understanding its customers’ lifestyles. As such, the marque is uniquely positioned to tailor its presence in these Hot Spots to ensure that they are effortless for both existing and prospective patrons of the brand.”
The 9-foot-2-inch sustainably sourced Paulownia timber is handcrafted (just as a fine Rolls-Royce) of using veneers of American Walnut, Ripple Sycamore and Figured Anigre.[/caption]
The gentle outreach began July 30 and will run through Aug. 12, in a relaxed environment to learn more of “the eccentricities of Rolls-Royce patrons.” One customer who commissioned his car at last year’s Cannes Hot Spot is loaning his latest acquisition, a surfboard crafted by contemporary British marquetarians, Woodpop.
The 9-foot-2-inch board is sustainably sourced Paulownia timber and handcrafted (just as a fine Rolls-Royce) with veneers of American Walnut, Ripple Sycamore, Figured Anigre and Birch. — with, of course, 24-carat gold leaf.
The board is showcased on a bespoke Rolls-Royce Ghost.
The Roller caravan continues its continental road trip to Marbella, Spain, along the Andalusian Coastline, from the Aug. 15 to Sept. 2.
“Framed by the remarkable Sierra Blanca Mountains, driving and chauffeur experiences are available in all motor cars with the exception of Cullinan, which is available for static viewings.