Porsche unveiled the new, eighth-generation at the recent 2018 Los Angeles Auto Show and with it the new Porsche Design watch to honor it: the 911 Chronograph Timeless Machine Limited Edition.
Low profile, as is the new wider and lower 992, the special edition watch is limited to 911 pieces and uses a hypoallergenic titanium case. The Swiss-made ETA Valjoux 7750 movement is visible through the sapphire case back and customized with the Porsche Design Icon Rotor. The strap is made of the same leather and yarn used in the 911 interiors.
The black-background dial, with silhouette of the Porsche 911, has white hands and hash marks, in the style of a speedometer, and a bright red stop function and central seconds hands.
The watch is priced at $5,411, which includes a numbered, special-edition box. The new 911 starts at $113,300.
It was Professor Ferdinand Alexander Porsche who in 1963 created the Porsche 911. And in 1972, he launched the lifestyle brand Porsche Design with the debut of Chronograph I, the first all-black watch. The design group is the only watch brand owned by a car company, and as such, it is able to harness the carmaker’s technology and resources on the back end and apply it to the development of a range of lifestyle accessories.
Today, Porsche Design products — including eyewear, clothing, electronics, kitchen ware, fashion accessories and luggage — are sold worldwide in more than 130 stores, specialty shops and high-end department stores.