The 1949 Ford was the first all-new automobile design introduced by the Big Three after World War II, according to Wikipedia. Civilian production had been suspended during the war and the 1946 through1948 models from Ford, GM, and Chrysler were updates of their pre-war models.
Popularly called the “Shoebox Ford” for its slab-sided “ponton” design, the 1949 Ford is credited with saving Ford and ushering in modern streamlined car design with changes such as integrated fenders.
This design would continue through the 1951 model year, with an updated design offered in 1952. The crest was designed by Frank L. Engle.
The redesigned Mercury Eight for 1949 debuted the “ponton” styling of the new Fords and was successful in ending the monotony of warmed-over pre-war style and differentiating Mercury from its comparable Ford cousin, a trick that spelled sales success. Sales figures for both Ford and Mercury broke records in 1949.