It was 1956 when the “Dinah Shore Chevy Show” debuted on TV, with Shore singing “See the USA in your Chevrolet” at the close of each show. The show grew out of Shore’s earlier 15-minute programs and she was the first woman to host her own TV show. Shore had sung “See the USA” since the early 1950s and the song was used in Chevrolet advertising after Shore’s show ended in 1963.
Chevrolet is now recalling a version of that enduring tagline for its weeklong virtual festival Aug. 10-16, hosted on Chevy’s social media channels. “Cruisin’ the USA in your Chevrolet” will be a tribute more than a century of the brand’s automotive history, technological innovation, design and passion.
Each day of the festival will have a different theme and will highlight historic footage, guest appearances, trivia and more. Chevy experts will provide in-depth looks at some of the brand’s most iconic vehicles in the General Motors Heritage Center https://www.gmheritagecenter.com/ — and even some of their own custom builds.
The week will begin at the year 1911, when Chevy was founded by Louis Chevrolet and Billy Durant. The segment will feature rare archival photos and videos from the last 109 years.
Schedule of events:
Aug. 10: The Origins and Innovations of Chevrolet
Aug. 11: Chevy’s Most Iconic Designs
Aug. 12: The Proud Truck Tradition
Aug. 13: The Peak of Performance
Aug. 14: Team Chevy – A Culture of Winning
Aug. 15: Chevy’s Heritage – A Fan Celebration
Aug. 16: Race Day – Cheering on Team Chevy at NASCAR and the NHRA Nationals
To gear up for the event, fans can download a 18-by-24-inch high-resolution printable poster featuring a 1967 C10 CST pickup, 1957 Corvette convertible, 2020 Corvette C8.R and 2020 Camaro ZL1.
Follow for festival on Chevy’s social media channels: @Chevrolet on Twitter, Instagram and Pinterest, and @TeamChevy on Race Day.
And enthusiasts are encouraged to share their own fan photos using the hashtag #ChevyLove.