San Diego-based WD-40 has long produced project vehicles for the annual Specialty Equipment Marketing Association trade show in Las Vegas. This year, it’s a 4,000-pound, 900-horsepower EVVO II Ford Raptor from five-time Pro4 off-road racing champion Kyle LeDuc.
LeDuc’s team uses WD-40 for everything in racing, even as a detailer on the body for easier cleanup of mud and dirt. His tube-chassis Raptor has carbon-fiber body panels, which are lighter and stronger (and more expensive) than the traditional aluminum used by most competitors.
The SEMA show is about the biggest automotive specialty products trade event in the world. The 2017 show had more than 70,000 domestic and international buyers. The displays are segmented into 12 sections, and a New Products Showcase featured nearly 3,000 newly introduced parts, tools and components.
The SEMA show will run from Oct. 30 to Nov. 2 in the Las Vegas Convention Center. The WD-40 booth will be outside by the South Hall. LeDuc will be in the booth from 9-11 a.m. Friday, Nov. 2.