Yokohama Tire rewards sweat equity with Spartan Race Series promotion, through Sept. 30

Spartan is a global experiential sport and wellness brand with a 10 million-plus community. (Yokohama photo)

Through Sept. 30, the promotion features free 2021 race entry, worth up to a $190 value with the purchase of four eligible tires

BY MARK MAYNARD

As the official tire sponsor for the U.S. Spartan Race Series, Yokohama is offering a summer promotion that highlights the brand’s tough tires and world’s largest obstacle race and endurance brand.

Though the coronavirus has scuttled the 2020 Spartan race season, organizers are focused on 2021. And now through Sept. 30, 2020, Yokohama Tire is giving out free Spartan Race entries to consumers who purchase four eligible tires. The entries — up to a $190 value — are for one Elite, Age Group, morning or afternoon Sprint, Super or Beast races during the 2021 season.

Among the more than 25 tires available in the special promotion are the GEOLANDAR CV G058, the GEOLANDAR X-AT and ADVAN Apex. Details, terms and conditions of the promotion can be found at Sparta promotion.

Spartan is a global experiential sport and wellness brand with a 10 million-plus community. The group’s mission is to create “transformational experiences, products and content to help people, companies and teams to tear down boundaries and expand what they believe to be possible.” In a non-pandemic year, the group stages more than 250 large-scale events across more than 40 countries on six continents. Learn more at spartan.com.

“Spartan’s strong, passionate fan base is the ideal audience for our tires,” Alan Holtschneider, Yokohama’s director of marketing, said in a release.

About Yokohama Tire Corp.

Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information, visit Yokohamatire.com, Yokohamatruck.com or Yokohamaotr.com.

MarkMaynard@cox.net

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