Lift a hammer, lift a life with WD-40 as it partners with Habitat for Humanity International. For every 12-ounce can of WD-40 Smart Straw sold at participating Lowe’s Home Improvement stores, the San Diego-based maker of multi-purpose lubricants will donate 50 cents to the grassroots Christian housing organization.
The effort marks the second year in which WD-40 Brand is supporting Habitat for Humanity.
Through April 30, 2021, WD-40 will donate up to $50,000 to assist the global nonprofit housing group in creating safe and affordable housing.
A Place To Call Home
Having a place to call home means more now than ever — and WD-40 Brand is helping to make that happen for families across the globe, Erin Bala, director of brand management and innovation at WD-40 Co., said in a statement.
“WD-40 Company values making things better than they are today with its products and through partnerships with organizations like Habitat for Humanity,” said Bala. “Throughout the pandemic, Habitat for Humanity has continued to advocate for housing solutions that will allow more people to gain access to affordable housing and we’re proud to help the organization achieve its goals.”
The need for affordable housing has never been greater and the continued support of WD-40 Co. will help communities become stronger and more resilient, said Julie Laird Davis, VP of corporate and cause marketing partnerships at Habitat for Humanity International.
“In 2021, we will continue to support communities around the world by helping families build and improve their homes,” she said.
Lowe’s also has been a long-time supporter of Habitat for Humanity, including the Women Build initiative and other programs and advocacy work. As a continuation of the partnership, 100 percent of all donations made through Lowe’s “Be the Change” campaign from January 2021 to March 31, 2021, will be donated to Habitat for Humanity International.
About WD-40 Brand
For nearly 70 years, WD-40 Multi-Use Product, America’s No. 1 multi-purpose lubricant, has helped users stop squeaks, remove grease and grime, penetrate stuck parts and displace moisture. And a line of specialist products consists of lubricants, penetrants, greases, cleaners and degreasers and rust-management solutions.
The WD-40 brand is also well-known for such products as 3-IN-ONE, X-14, 2000 Flushes, Carpet Fresh, Spot Shot and Lava soap.
Learn more about WD-40 Brand at wd40.com and Habitat for Humanity at Habitat.org.
