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“See the USA in Your Chevrolet” Advertising Campaign

“See the USA in Your Chevrolet” Advertising Campaign

 A year of special Chevrolet promotions will honor America’s 250th anniversary and American culture.

  •  First up is the collaboration with country artist Brooke Lee singing (fearlessly?) atop Castle Rock in Utah.

the 1,400-foot peak of Castle Rock, Utah, with a helicopter hoisting a silverado pickup to the top

Chevrolet hoists a 2026 Silverado pickup to the peak of Castle Rock for its new “See the USA in Your Chevrolet” ad campaign. (Photos courtesy of Chevrolet)

BY MARK MAYNARD

Chevrolet has pulled from its archive of advertising ditties a re-energized version of “See the USA in Your Chevrolet.”

Reverberating in the echo of the 1951 rendition by Dinah Shore, country music star Brooke Lee sings a modern interpretation. Her passionate singing resonates almost as much as the setting. Castleton Tower at Castle Rock, Utah, is about 20 minutes from Moab.

The ad campaign is Chevrolet’s tribute to America’s 250th anniversary and a celebration of motoring in the USA.

Just as it did in the 1950s, the catchy melody seeps into your brain and won’t let go. Singing 1,400 feet up from the tailgate of a 2026 Chevrolet Silverado ZR2, Lee appears to shrug off the freaky-scary setting.

Rising country music artist Brooke Lee on the tailgate of the Chevrolet Silverado ZR2 on top of Castleton Tower.

Rising country music artist Brooke Lee on the tailgate of the Chevrolet Silverado ZR2 on top of Castleton Tower.

Trailblazing Dinah Shore

Those of a certain maturity will remember the original songstress Dinah Shore. Her heartfelt rendition debuted in 1951 during her prime-time TV show, “The Dinah Shore Show.” She closed the show by singing the “See the USA” anthem.

Shore is said to be the first woman to host her own TV show. Her musical variety show evolved from her earlier 15-minute programs, primarily on radio in the 1940s. Her hourlong TV show, “The Dinah Shore Chevy Show” (1956-1963), was the first major series broadcast in “Living Color” on NBC.

Her TV program established her iconic “See the U.S.A. In Your Chevrolet” theme and her signature “Mwah!” farewell kiss to the audience.

Shore had sung “See the USA” since the early 1950s, and the song was used in Chevrolet advertising after Shore’s show ended in 1963.

Singer and TV host Dinah Shore poses with the 1954 Chevrolet Corvette Corvair concept.

Singer and TV host Dinah Shore poses with the 1954 Chevrolet Corvette Corvair concept.

Towering Heights

Chevrolet’s ambition for the dramatic in advertising used the 1,400-foot Castle Rock location in 1964 and 1973. Then, as now, the ad team airlifted a Chevy Impala atop the towering precipice for TV and print advertisements.

View behind-the-scenes videos during the filming of the Stars and Steel campaign, special merch and apparel, and vehicle pricing here.

Singer Brooke Lee sitting on the tailgate of a 2026 blue Silverado pickup on Castle Rock

Country singer Brooke Lee atop the 1,400-foot Castle Rock peak,

2026 Chevrolet Stars & Steel Collection

The Brooke Lee commercial is part of a broader campaign to honor America’s semi-quincentennial. Chevrolet’s Stars & Steel Collection features modernized design elements, including the American flag and logos of the 250th.

The package, which goes on sale in spring 2026, will be available on five models in the 2026 Chevy lineup: Corvette, Silverado EV, Silverado LD, Silverado HD, and Colorado. Package pricing is to be announced closer to the on-sale date.

For every Stars & Steel vehicle sold, Chevrolet will donate $250 to nonprofits that support the veteran community.

Chevrolet’s Stars & Steel Special Collection will be available on five models in the 2026 Chevy lineup: Corvette, Silverado EV, Silverado LD, Silverado HD, and Colorado. Package pricing will be announced closer to the on-sale date.

Chevrolet’s Stars & Steel Special Collection will be available on five models in the 2026 Chevy lineup: Corvette, Silverado EV, Silverado LD, Silverado HD, and Colorado. Package pricing will be announced closer to the on-sale date.

Stars & Steel Appearance Packages

Chevrolet Corvette

The Corvette Stars & Steel Limited Edition will be an exclusive run of just 250 total units. It will be available on all models from Stingray to ZR1X, in coupe or convertible on 3LT and 3LZ trims only. Only the Corvette lineup will be limited to 250. Stingray 3LT to ZR1X 3LZ (AWD) coupe starting prices range from $84,245 to $223,195; convertible pricing ranges from $92,240 to $233,195. Retail prices include the $2,495 freight charge from Bowling Green, Ky.

The 2026 Corvette with rear spoiler showing in red the 250th logos

Black and “250” flag graphics on Corvette doors and spoiler ends.

Paint and interior choices will be Arctic White with a Santorini Blue interior or Black with an Adrenaline Red interior.

Each limited edition includes:

  • American Flag-inspired full-length stripes in Satin Silver or Satin
  • Black and “250” flag graphics on doors and spoiler ends
  • Unique sill plates and interior plaque featuring the build sequence number
  • Black Gloss, Carbon-Flash, or optional carbon fiber wheels (depending on model)
  • Red accents: Edge Red Calipers, Red Seat belts, Floor Mats with Red Stitching, and Edge Red Engine Cover on select models
  • Black exhaust tips and select accessories by model.

Chevrolet Silverado EV

The Silverado EV Stars & Steel Special Edition will be available on the RST Crew Cab trim. It features a Summit White or Black exterior colors, and a Sky Cool Gray interior with bucket seats.

Each special edition includes:

  • American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
  • 24-inch high-gloss black wheels
  • Brembo heavy-duty brake system with red six-piston front calipers and larger 15.7-inch brake discs
  • Black nameplates.

Silverado Light Duty

The silver-gray hood decal on the 2026 Silverado Stars & Steel collection.

The hood decal on the 2026 Silverado Stars & Steel collection.

The Silverado LD Stars & Steel Special Edition is available on the RST Crew Cab Short Box 4WD. It pairs a 6.2-liter V-8 engine in Summit White or Black paint and a Jet Black interior.

Each special edition includes:

  • American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
  • 22-inch high-gloss black wheels
  • Brembo performance brake system with red six-piston front calipers
  • Black exhaust tips
  • Performance air intake
  • 6-inch black rectangular assist steps
  • Protection Package including spray-on bedliner and wheelhouse liners
  • Dark Essentials blacked-out badging
  • Soft roll bed cover with logo
  • Convenience Package II and sunroof.

Silverado Heavy Duty

The Silverado HD Stars & Steel Special Edition is available on the LTZ Crew Cab Trail Boss 4WD. It pairs a 6.6-liter Duramax Diesel V-8 with Summit White or Black paint and a black interior with bucket seats.

A 2026 Chevy Silverado HD with flag hood graphic

The 2026 Silverado HD with hood flag graphic.

Each special edition includes:

  • American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
  • Trail Boss Package w/ Spray In Bedliner
  • 20-inch high-gloss black wheels
  • Z71 Off-Road Package
  • LTZ Convenience Package II
  • Off-road high clearance assist steps
  • LTZ Plus Package
  • Power sunroof
  • Max trailering package
  • Gooseneck and fifth-wheel prep package
  • Soft roll bed cover
  • Floor liner package

Chevrolet Colorado

The Colorado Stars & Steel Special Edition is available on the Trail Boss Crew Cab. It pairs a 2.7-liter V-8, 4WD, and Summit White or Black paint with a black interior and bucket seats.

A Chevrolet Colorado showing the Dark Essentials badging

The America 250 logo on the 2026 Colorado Stars & Steel Special Edition.

Each special edition includes:

  • American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
  • Midnight Package with sport bar and light bar
  • Dark Essentials badging
  • 20-inch high gloss black wheels
  • Convenience Package 2
  • Technology Package
  • Skid Plate Package
  • Black exhaust tip
  • Red tow hooks
  • Black rocker protectors
  • Spray-on bedliner
  • Soft roll bed cover
  • Floor liners.

1948 Chevrolet Fleetmaster Pace Car

1948 Chevrolet Fleetmaster Pace Car
A black and white photo of a young lady holding a checkered flag in front of a 1948 Chevrolet Fleetmaster Pace Car

The first Chevrolet Pace Car, a 1948 Fleetmaster convertible. (Chevrolet PR archives)

BY MARK MAYNARD

The first Chevrolet to pace the Indianapolis 500 was a 1948 Fleetmaster convertible.

American racing driver Warren Wilbur Shaw (Oct. 31, 1902 –to Oct. 30, 1954) drove the 1948 Chevrolet Pace Car. Shaw, the automotive test evaluator for Popular Science magazine, was president of the Indianapolis Motor Speedway from 1945 until his death in 1954.

According to his page in Wikipedia, Shaw won the Indianapolis 500 race three times, in 1937, 1939, and 1940. He was the second driver to win the 500 three times, and the first to win it twice in a row. In the 1941 race, Shaw was injured when his car crashed; it was later discovered that a defective wheel had been placed on his car.

During World War II, Shaw was hired by the tire manufacturer Firestone Tire and Rubber Company to test a synthetic rubber automobile tire at the Indianapolis Motor Speedway. The speedway had been closed due to the war.

Fall and Rise of the Speedway

Shaw was dismayed at the dilapidated condition of the racetrack and quickly contacted then-owner Eddie Rickenbacker, the World War I flying ace and president and founder of Eastern Air Lines. When the United States entered World War II, ending racing at Indianapolis and elsewhere for the duration, Rickenbacker padlocked the gates and let the race course slowly begin to disintegrate.

During a meeting soon after the tire test, Rickenbacker informed Shaw that what was left of the track would be demolished, and the land turned into a housing subdivision. Shaw sent letters to the major car manufacturers trying to find a backer to buy the speedway. However, all indicated that should they buy the IMS, they would turn it into a private testing facility for their own cars only.

Shaw then met Terre Haute [Indiana] businessman Tony Hulman who had inherited his family’s business.  Hulman & Company was a wholesale grocer and producer of coffee and baking powder, Clabber Girl.

Hulman was a lifelong fan of automobile racing in general and the “500” in particular. He listened with great interest to what Shaw had to say. Despite what Hulman saw among the weeds and deterioration when Shaw took him to Indianapolis, he purchased the Speedway from Rickenbacker in November 1945 for the sum of $750,000.

As a reward for his efforts to revive the Speedway, Shaw was appointed as its president, where he would have complete day-to-day control over the track. To this job, Shaw brought his extensive knowledge of the business of auto racing, something Hulman would admit that he himself did not have. And it was Shaw’s hard work that cemented the reputation of the “500” as the “Greatest Spectacle in Racing.”

Chevrolet Fleetmaster Lineup

The Fleetmaster had a model-year run from 1946-1948. The 1948 line included the Fleetline sub-series which was offered only in two-door and four-door fastback body styles.

According to an entry in Wikipedia, the Chevrolet Fleetmaster replaced the “prewar” Chevrolet Special Deluxe and was powered by a 216.5 cubic inch (3.5-liter) straight-six engine driving through a three-speed manual transmission. It was offered in two-door Town Sedan, four-door Sport Sedan, two-door Sports Coupe, two-door convertible, and four-door station wagon models.

The Chevrolet Fleetline sub-series featured fastback styling and additional triple moldings on all fenders.

Rev up for the 2023 Indy 500

The 107th Running of the Indianapolis 500 — “The Greatest Spectacle in Racing” — is “Back Home Again” on Sunday, May 28. Presented by Gainbridge, NBC will provide live coverage of the Indianapolis 500 beginning at 9 a.m. ET (Noon Pacific) Sunday, May 28. Coverage will include a bonus two hours of streaming before the race begins on the Peacock streaming platform.

Get the Indy 500 week schedule here.

2023 Chevrolet Corvette Z06 To Pace Indianapolis 500

2023 Chevrolet Corvette Z06 To Pace Indianapolis 500
A Torch Red metallic 2023 Corvette Z06 will pace the 107th Indianapolis 500 race on May 28

The Chevrolet Corvette has paced ‘The Greatest Spectacle in Racing’ more times than any car. The 2023 race marks the 34th time for Chevrolet to pace dating back to 1948 and the 20th time overall and since 1978. (Photo by Chris Owens)

BY MARK MAYNARD

The 107th Running of the Indianapolis 500 — “The Greatest Spectacle in Racing” — is “Back Home Again” on Sunday, May 28.

Presented by Gainbridge, NBC Sports will provide live coverage of the Indianapolis 500 beginning at 9 a.m. ET (Noon Pacific) Sunday, May 28
. Coverage will include a bonus two hours of streaming before the race begins on the Peacock streaming platform.

There will be 33 cars on the field this year by Chevrolet and Honda.

Katherine Legge, 42, is the lone female in the pack. Driving for Rahal Letterman Lanigan Racing in the No. 44 Honda, the British-born Legge will start in row 10, the 30th position.

According to a report by Scott Horner of the Indianapolis Star, Legge crashed into Stefan Wilson Monday, May 22, during Indianapolis 500 practice.

Wilson suffered a fractured vertebra in Monday’s crash, which required surgery on Wednesday night, wrote Charles Bradley of Motorsport.com. Wilson is determined to make a full recovery and return to contest the race next year with his Cusick Motorsports/Dreyer and Reinbold team, he wrote in the online report.

Legge was cleared by medical personnel to compete on Sunday. She returned to the track in her repaired Rahal Letterman Lanigan Racing car and was 29th fastest in Friday’s final practice on Carb Day, per Bradley Motorsport.com.

Wilson, a Chevrolet driver for Dreyer & Reinbold Racing, was replaced by veteran driver Graham Rahal. 

Legge is just the ninth woman ever to compete in the Indianapolis 500.

Race Day Countdown

All times are Pacific Standard, or 3 hours ahead of Indianapolis:

11:45 a.m.: Borg Warner trophy march to the Bricks; departing from the IMS Museum;

Noon-12:30: Cars to Pit Lane;

1:30 p.m.: Cars to grid on front straight;

2:47 p.m.: Driver introductions; Trackside Yard of Bricks Stage

3:18 p.m.: Invocation; trackside Yard of Bricks Stage;

3:24 p.m.: Jewel sings the national anthem;

3:36 p.m.: Jim Cornelison singing the Hoosier state’s favorite anthem, “Back Home Again In Indiana”;

3:38 p.m.: Indianapolis Motor Speedway owner Roger Penske will command drivers to start engines.

3:45 p.m.: Green flag drops.

2023 Indy 500 Corvette Z06 Pace Car

For the first time in the storied history of “America’s sports car,” a hardtop convertible Chevrolet Corvette Z06 will lead the field to the green flag.

Corvette is the longest-running car nameplate in automotive industry history, and the Corvette has paced “The Greatest Spectacle in Racing” more times than any car. The 2023 race marks the 34th time for Chevrolet to pace, dating back to 1948.

This year’s Corvette Z06 Pace Car exterior is two-tone Red Mist Metallic and Jet Black. The interior in Sky Cool Gray has Torch Red accents. Spider-design forged aluminum wheels are finished in Tech Bronze.

The 2023 Corvette Z06 is set apart from the rest of the lineup by its 670 horsepower, 5.5-liter LT6 V-8, and 8-speed dual-clutch transmission. Chevrolet says the LT6 V-8 is the highest-horsepower, naturally aspirated V-8 in any production car.

Helping to keep the Z06 pace car flying low is the Carbon Aero package. It provides 734 pounds of downforce at 186 mph, more than any other Corvette.

Expect to spend around $150,000 if you’d like to re-create a 2023 Corvette Z06 in the image of the pace car.

Get the Indy 500 schedule here.

 

2024 Chevrolet Trax Activ Review

2024 Chevrolet Trax Activ Review

 Bigger is better for the redesigned 2024 Chevrolet Trax, but buyers will have to take the good with some bad

Driver’s side view of Chevrolet Trax ACTIV in Cacti Green parked on a road in front of a lake.

The 2024 Chevrolet Trax is a small, front-wheel-drive SUV crossover with a 137-hp turbocharged three-cylinder engine and six-speed automatic transmission. Starting prices range from $21,495 to $26,685. (Photography courtesy of Chevrolet or as credited)

Table of Contents

Trax Backgrounder
2024 Trax Pricing and Model Line
Safety Features
Trax Updates for 2025
Which 2024 Trax To Buy?
Performance and Powertrain
Ride and Handling
Interior Function
Why Buy the 2024 Trax?
Specifications

BY MARK MAYNARD

Making my rounds at the 2024 San Diego International Auto Show, two vehicles caught my eye, and both were Chevrolets: the 2024 Trailblazer and 2024 Trax. These small SUV crossovers have been re-engineered and redesigned, with particular attention to exterior styling. They are both built in South Korea by GM.

I spoke with a sizeable retirement-age showgoer sitting in the Cacti Green Trax Activ at the show. They felt comfortable behind the wheel but pointed to the nearby Trailblazer and preferred its interior space. They were shopping for a small SUV with four-wheel drive, which is available on the Trailblazer, but Trax is front-wheel drive only for all trim levels.

For 2024, Chevrolet has repositioned the Trax and Trailblazer, which share a vehicle architecture.

Trax is available only in front-wheel drive and has one powertrain, a 137-hp 1.2-liter three-cylinder engine and a six-speed automatic transmission.

The 2024 Trailblazer is available in front- or all-wheel drive and has a choice of two turbocharged three-cylinder engines, either the base 1.2-liter or the 155-hp 1.3-liter. A nine-speed automatic transmission is standard.

Trailblazer pricing starts at $24,395 for front-drive and rises to $30,390 for the topline AWD models. Lower trim models can be optioned with AWD for $2,000.

Trax is the more economical choice, with starting prices ranging from $21,495 to $26,685.

Today’s tester is the 2024 Trax Activ, and I hope to circle back to assess the new Trailblazer.

Passenger’s side view of front cabin in Chevrolet Trax ACTIV with Jet Black with Artemis Accents Interior.

Trax interior design is clean and contemporary.

Chevrolet Trax Backgrounder

When the Chevrolet Trax made its U.S. debut in 2015, it was among the smallest CUV offerings and shared an architecture with the Buick Encore (now the Buick Envista). Nine years later, the burgeoning segment of subcompact SUV crossovers has grown to at least nine models. The Honda HR-V, Hyundai Kona, Jeep Compass, Kia Seltos, Mazda CX-30, Nissan Kicks, Toyota Corolla Cross, and VW Taos are among them.

The previous generation 2022 Trax (there was no 2023 model) had a 155-hp turbocharged 1.4-liter four-cylinder engine and six-speed automatic. It also had a slightly larger 14-gallon gas tank and the option for all-wheel drive.

Now in its second generation in North America, the 2024 Trax sheds its stubby and pinched body shape for a confident and contemporary stance. Compared to its predecessor, the new Trax is 11 inches longer, has a 3.5-inch lower roofline, and is 1.8 inches wider. Its wheelbase grew by 5.7 inches to 106.3 from 100.6 inches.

2024 Trax Pricing and Model Line

The 2024 Chevrolet Trax is sold in five trim levels with starting prices of $21,495 to $26,685, including the $1,095 freight charge from Changwon, Korea. Today’s tester is the topline Activ, which costs $26,685 with the Sunroof package ($895) and Driver Convenience package ($795).

The Sunroof package also packs wireless charging, an odd pairing for no meaningful reason except to upsell. Wireless charging is not offered as a standalone option.

Adding the Driver Confidence package ($795) is a smart choice for its safety technologies of rear cross-traffic alert, lane change alert with side blind-zone alert, rear park assist, and adaptive cruise control.

Adaptive Cruise Control does not allow Level-2 hands-on-the-wheel semi-autonomous driving, but its technologies add watchful eyes. Adaptive Cruise features a driver-selected “following gap” of one to four cars, and helpful in heavy commuting traffic. If a vehicle is detected in the driver’s lane, the system can maintain the set gap between the Trax and the car ahead. I set the gap spacing at one car length to dissuade other drivers from diving in front. While driving with the girlfriend, I set the space at four cars

There are eight paint colors for 2024, and only Cayenne Orange Metallic is optional at $395.

Design Separators

  • The 2024 Chevrolet Trax LT features black seats with Sky Cool Gray accents;
  • 2RS has red accents on the seats, a wrapped flat-bottom steering wheel, and black bowtie emblems;
  • ACTIV has a monochromatic look with black fender surrounds and sill guards, black bowtie emblems, and a prominent treatment to the lower rear fascia and skid plate. The interior has titanium chrome accents and Evotex seats with yellow accents.

Check 2024 Chevrolet Trax pricing here.
Find special lease or pricing offers here.

View of headrests in front cabin of Chevrolet Trax RS with Jet Black with Red Accents Interior.

The Trax 2RS has red accents on the seats.

2024 Trax Safety Features

In addition to six air bags, there is a big group of advanced safety technologies in the standard Chevrolet Safety Assist:

  • Automatic Emergency Braking
  • Forward Collision Alert
  • Front Pedestrian Braking
  • Following Distance Indicator
  • Lane Keep Assist with Lane Departure Warning
  • IntelliBeam auto high beams
  • 3 years of OnStar remote access.

Of special interest is Front Pedestrian Braking, particularly for nighttime and low-visibility driving. At speeds between 5 and 50 mph, front pedestrian braking will alert the driver and can automatically provide hard emergency braking or enhance the driver’s hard braking.

LT, 2RS, and Activ have an 11-inch color display screen for infotainment and rear camera views. The screen is easy to read and is canted slightly toward the driver.

Close-up view of wheel on Chevrolet Trax ACTIV in Cacti Green.

18-inch alloy gloss black wheels and Goodyear Assurance Finesse tires.

Which 2024 Chevrolet Trax to Buy?

Dollars matter when choosing an economy car, and Trax pricing is attractive. The price walk from base LS to topline Activ is just $3,500, which leaves room for indulgence.

Trax LS

Basic transportation with essential convenience features and solid safety technologies in the Chevrolet Safety Assist. The LS also has 17-inch steel wheels with wheel covers, wireless Apple CarPlay and wireless Android Auto capability, an 8-inch color touchscreen, a rearview camera, cruise control, electric parking brake, four-speaker audio system, remote keyless locking, power windows and locks, two non-charging USB ports (Type A and C), and a six-way manual driver seat.

Trax 1RS

Moving up a rung takes just $1,700 and builds on the LS content with a few more style features and conveniences. The 1RS adds the LS convenience package of remote start, heated front seats, carpeted rear floor mats, body-color heated power outside mirrors, and 17-inch silver-painted aluminum wheels. Other extras include a heated steering wheel with an attractive perforated leather wrap.

2RS

At $26,090, a step of $1,800, adds an 11-inch infotainment screen, a six-speaker audio system, 8-inch color driver-info gauge, two charging USB ports, a roller-style cargo cover, a front passenger seatback pocket, two key fobs, and Evotex seat upholstery.

LT

For another $200, the LT is the grown-up’s choice, but it is not possible to have the power eight-way driver seat — available only on the Trax Activ. The LT’s 17-inch alloy wheels with gray-painted slots will be less prone to curb rash than the solid black Activ and RS2 wheels, and the 17-inch tires will cost less to replace than 18s. I’d add the LT convenience package, $595, for its keyless entry (press the chiclet in the front door handles to unlock or lock), heated front seats, a heated and wrapped steering wheel, and heated body-color power outside mirrors. For $195, the Premium floor mats are more attractive and might be more durable than the standard mats. If you can find an LT on a dealership lot with these features, it should cost around $24,185.

Trax Updates for 2025

Before you decide which 2024 Trax you prefer, some updates are planned for the 2025 model year.

The 2024 Trax went on sale about a year ago, in the second quarter of 2023. In a testament to the growth of choices in this CUV segment, Chevrolet will make some important updates and changes for the 2025 model year, according to a report on GMAuthority.com https://gmauthority.com/blog/2024/02/here-is-2025-chevy-trax-pricing-with-options-and-packages/.

Among the 2025 updates will be new standard technologies and a new E85-compatible engine. Two new optional paint colors will be added, and Cayenne Orange Metallic was dropped. The new Marina Blue Metallic and Nitro Yellow Metallic are $395 each.

Here is the 2025 Trax MSRP breakdown by trim level:

  • Trax 1LS starting price stays the same at $21,495;
  • 1RS is up by $200 at $23,395;
  • 1LT is up by $200 at $23,595;
  • 2RS is up by $400 at $25,395;
  • Activ is up by $400 at $25,395.

Most factory package prices stayed the same, but some options and accessories had modest increases of $20 to $50.

Trax Performance and Powertrain

Don’t dismiss this 1.2-liter three-cylinder engine — its turbo force is deceiving. Trax is a lightweight at 3,042 pounds and makes the most of its 162 lb.-ft. of torque at 2,500 rpm. Initial acceleration is slow until the turbo catches its breath, then there is eager pull.

The six-speed rolls smoothly through shifts, timed to maximize available power. There is no Sport mode — and there were times when I wanted more kick — but 137-hp will be good enough for most buyers seeking an economical car.

Fuel economy, however, might not be up to expectations for a small vehicle. However, Chevy Trax mileage ratings are comparable or a mpg better than its front-wheel-drive competition. Official Trax mileage estimates are 28 mpg city, 32 highway, and 30 mpg combined, using the recommended 87 octane fuel. With cruise-controlled highway driving, an owner might see up to 31.6 mpg. Fill the 13.2-gallon tank and expect nearly 400 miles of range.

For buyers of the Trax in cold climates, the Active Aero Shutters option ($125) might be a good idea. Chevrolet says this feature is a common option in Canada and some of the northern parts of the U.S. “The [shutter system] is placed ahead of the air-to-air charge air cooler in front of the radiator. The shutters close automatically under certain conditions when temperatures are extremely low during extended highway driving. Closing the shutters prevents water condensation in blow-by gasses from freezing into ice inside the charge air cooler. Ice in the charge air cooler can restrict airflow into the engine and result in temporary loss of performance until the ice melts.”

The 1.2 liter three-cylinder turbocharged engine

1.2 liters of three-cylinder turbo power. (Mark Maynard)

Ride and Handling

Trax would not be my choice as a distance commuter. The ride can be rough, and the cabin noisy. And even with active noise cancellation (through the audio system), there still is noticeable highway wind noise and probably tire noise.

The suspension engineering of the Trax chassis components needed more budget. I don’t expect luxury damping from a $21,000 crossover, but something is lacking in this setup. The Trax tools delicately along smooth streets, but rough patches and not-huge potholes bring on bang-hard jolts, with steering column judder. (I have not experienced steering judder in any vehicle since testing a 1994 Chevy Cavalier sedan.)

I blame the rear torsion beam suspension, which Chevy calls a Compound Crank. It is a functional setup for front-drive vehicles, especially wagons or small crossover SUVs, because it is lightweight and lost cost, compared to a multilink. And the torsion beam elements lie flat, preserving cargo capacity. The engineers tried to blunt the bumps with twin-tube shock absorbers, but more should be done. Not all rear torsion beam suspensions (also called twist beam) are this harsh. Would a rear stabilizer bar make a difference?

Standard tires for the Trax Activ are 18-inch all-season Goodyear Assurance Finesse, 225/55. The tires have a fairly hard treadwear rating (UTQG) of 540, translating to an estimated lifecycle of 65,000 miles or about six years. The hardness of the tire might contribute to the interior noise. A compact spare is included.

Four-wheel disc braking can give slam-stopping action when needed. All Trax models have an electric parking brake, which is smart to clean up foot space rather than using a foot-pumper brake.

Trax Interior Function

What the Chevy engineers might have saved on the suspension went toward the interior.

The driver info gauge array is digital

The digital black-background driver gauge array. (Mark Maynard)

With its larger body, the Trax interior has good shoulder room (55.7 inches) and tall headroom of 39.6 inches. The front bucket seats, with Evotex upholstery, have good grip without restrictive side or bottom bolsters. And the Evotex breathes, which is essential in hot weather. BUT, Trax has the Chevrolet droop-seat syndrome. Chevy’s seat structure for its less expensive models seems to “relax” (sag) after setting a position. After 20 minutes into the drive, I have to readjust the seat height and rearview mirror. Activ’s eight-way power driver seat is easy to adjust and has two-way power lumbar.

Trax interior materials do not look cheap and appear well put together. There is a light gray woven headliner and basic black plastic from the window sills to the floor. Color pops, metallic trim elements, and turbine-look gimbal-style air vents present a self-assured style and neatly break up the black.

A low instrument panel enhances outward visibility and contributes to the feeling of airiness. Sightlines are unrestricted across the hood or out the back glass, though the opening appears smallish in the rearview mirror.

The driver gauge array is distinctive, with a black digital screen. The large center speedometer readout focuses the driver’s attention. Another tidbit of useful info is the Following Distance Indicator. In the upper right corner of the gauge array, a digital readout shows the distance to the vehicle ahead in seconds. Seeing in seconds is valuable awareness of how close not to follow and still be able to stop in an emergency.

View of headrests in front cabin of Chevrolet Trax ACTIV with Jet Black with Artemis Accents Interior.

Sporty front seats with Evotex upholstery.

Back Seat and Cargo Space

There is actual adult head and leg room in the back seat. The three-position bench has acceptable thigh support, and the seatback is contoured for uncommon comfort not usually found in any subcompact vehicle. The flat floor allows decent center seat footroom, and the window seats have open foot space under the front seats.

There are grab handles above each door and a dome light. But there are no back-seat cup holders and no center armrest.

Cargo space is ample, with a max of 25.6 cubic feet behind the back seat (stacked to the headliner). Fold the 60/40 seatbacks for up to 54.1 cubic feet and about 5 ½ feet in length. A stiff cargo cover is included with the Activ.

View of cargo space through open liftgate in Chevrolet Trax ACTIV in Cacti Green.

With the 60/40 back seat folded, the cargo area has about 5 ½ feet in length. (Mark Maynard)

The temporary spare tire fits in a special area below the cargo floor

A temporary spare is standard equipment. (Mark Maynard)

Why Buy the 2024 Chevrolet Trax?

Despite what I consider a harsh suspension, the new Trax is very likable with accommodating interior design and plentiful cargo space.

A new Trax will be salvation for the young family getting out of a tired, hand-me-down Camry. Trax has easy access to the wide-opening back doors to buckle up a child seat, with cargo space to throw in a stroller, or two. A Trax 1RS, starting at $23,195, has some style in its 18-inch wheels and red interior accents. Add the Driver Confidence package of rear-park assist ($395, including rear-cross-traffic alert and lane-change and side blind-zone alerts), the hard cargo cover ($250), and Premium floor mats to replace the lightweight cheapie standard mats, and the MSRP goes to $24,035.

For buyers on fixed incomes, such as the retiree I spoke with at the auto show, the new Trax is now roomy enough to enjoy for many years. It is a handy runabout with elbow room, good sight lines, and light steering for easy parking. A Trax LT is a thrifty but accommodating choice. Add upgrades for the Convenience package ($595), the Interior protection package of premium winter-summer floor mats and cargo liner ($515), and a $150 cargo liner, and the MSRP is affordable at $25,300. But a power driver seat is unavailable on this trim, which would mean opting for the Activ.

No matter which Trax a buyer takes home — 2024 or 2025 — they will have to take the good with some bad.

Rear 3/4 view of Chevrolet Trax ACTIV in Cacti Green parked in front of a lake.

Trax Activ has a prominent treatment to the lower rear fascia and skid plate.

2024 Chevrolet Trax Activ Specifications

Body style: subcompact 5-seat, 5-door front-wheel-drive crossover SUV

Engine: 137-hp, direct-injected and turbocharged 1.2-liter 3-cylinder; 162 lb.-ft. torque at 2,500 rpm

Transmission: Hydra-Matic 6T40 six-speed automatic

Fuel economy: 28/32/30 mpg city/hwy/combined; 87 octane recommended

BY THE NUMBERS

Fuel tank: 13.2 gallons

Cargo space: 25.6-54.1 cubic feet

Front head/leg room: 39.6/41.9 inches

Rear head/leg room: 38.1/38.7 inches

Length/wheelbase: 178.6/106.3 inches

Width/height: 71.7*/ 61.4 *does not include side mirrors

Curb weight: 3,042 pounds

Turning circle: 38.2 feet w/18-inch wheels; 37.5 ft. w/17-inch wheels

FEATURES

Trax Activ standard equipment includes: Keyless locking and push-button ignition, full Evotex seat upholstery with yellow accents, 6-speaker audio system, 11-inch-diagonal infotainment color touchscreen, 8-inch driver information screen, wireless Apple CarPlay or Android Auto connectivity, automatic headlight control (on/off), heated front seats, 8-way power driver seat with 2-way power lumbar, 4-way manual front passenger seat, heated steering wheel.

Activ exterior features: 18-inch alloy gloss black wheels, high-gloss black side mirror caps, LED headlights and running lights, rear spoiler, lower bodyside black moldings

Safety features include: 6 airbags, Stabilitrak traction-control system, 4-wheel disc brakes;

Chevrolet Safety Assist provides:

  • Automatic Emergency Braking;
  • Forward Collision Alert;
  • Front Pedestrian Braking;
  • Following Distance Indicator;
  • Lane Keep Assist with Lane Departure Warning;
  • IntelliBeam automatic high beam dimming

CHASSIS COMPONENTS

Brakes: 4-wheel discs; 11.8 inches front rotors; 11.3 inches rear.

Steering: Column-mounted electric power-assisted rack-and-pinion

Tires-wheels: 18-inch aluminum (1RS and Activ) Goodyear Assurance Finesse all-season 225/55

Suspension: Front, MacPherson struts with coil-over spring; direct-acting stabilizer bar; Rear, Compound Crank (torsion beam); coil springs with twin-tube shock absorbers

PRICING

Trax Activ base price: $24,995, including $1,095 freight charge; price as tested $25,590

Options on test vehicle: Sunroof package $895, adds power sliding sunroof with manual sunshade and wireless charging; Driver Confidence Package $795, adds rear cross-traffic alert, lane change alert with side blind-zone alert, adaptive cruise control, rear park assist

Where assembled: Changwon, Korea

Warranties: 3-years/36,000-miles bumper to bumper with a free first scheduled maintenance; 5-years/60,000-miles powertrain, including roadside assistance and courtesy transportation

Chevrolet To Spike Camaro after 2024

Chevrolet To Spike Camaro after 2024

Chevrolet Motorsports will continue to compete across the world; Chevrolet announces this is not the final Camaro chapter

A side profile of a preproduction 2024 Chevrolet Camaro with Collector’s Edition package. (Photos courtesy of Chevrolet or as credited)

A side profile of a preproduction 2024 Chevrolet Camaro with Collector’s Edition package. (Photos courtesy of Chevrolet or as credited)

BY MARK MAYNARD

General Motors and Chevrolet have again pulled the plug on the Camaro.

“After nine strong model years in the market, with hundreds of thousands sold, the sixth generation Chevrolet Camaro will retire at the conclusion of model year 2024,” Chevrolet said in a statement.

The final sixth-generation model will come off the assembly line at the Lansing (Mich.) Grand River Assembly Plant in January 2024.

“As we prepare to say goodbye to the current generation Camaro, it is difficult to overstate our gratitude to every Camaro customer, Camaro assembly line employee, and race fan,” said Scott Bell, vice president of Global Chevrolet. “While we are not announcing an immediate successor today, rest assured, this is not the end of Camaro’s story.”

Chevrolet has prepared a Collector’s Edition package in tribute to the fabled pony car. It will be available on the 2024 RS and SS trim levels, and a limited number of ZL1-equipped cars available in North America.

“The Collector’s Edition pays homage to Camaro, resurfacing ties that date back to the development of the first-generation Camaro in the 1960s, most notably the program’s initial code name: Panther,” Bell said in the release.

More information on the 2024 Camaro line and Collector’s Edition package will be available closer to the start of orders this summer.

Motorsports

Alex Bowman, driver of the #48 Ally Hendrick Motorsports Chevrolet Camaro ZL1 races to a third place finish Sunday, March 5, 2023, during the NASCAR Cup Series Pennzoil 400 at Las Vegas Motor Speedway in Las Vegas, Nevada. (Photo by Jim Fluharty/HHP for Chevy Racing)

Alex Bowman, driver of the #48 Ally Hendrick Motorsports Chevrolet Camaro ZL1 races to a third place finish Sunday, March 5, 2023, during the NASCAR Cup Series Pennzoil 400 at Las Vegas Motor Speedway in Las Vegas, Nevada. (Photo by Jim Fluharty/HHP for Chevy Racing)

Chevrolet campaigns the sixth-generation Camaro in various series, including NASCAR, IMSA, SRO, NHRA, and the Supercars Championship.

Camaro will continue to compete on track, working with motorsports sanctioning bodies to ensure Chevrolet’s presence in racing moving forward, said Jim Campbell, Chevrolet U.S. vice president of Performance and Motorsports.

“Chevrolet’s products and our relationship with our customers benefit from motorsports,” Campbell said in the release.

“Our plan is to continue to compete and win at the highest levels of auto racing, Campbell said.”

Corvette E-Ray Overview

Corvette E-Ray Overview

The 2024 E-Ray is the quickest production Corvette in history, clocking a 2.5-second 0-60 mph time before passing the quarter mile in 10.5 seconds

An exterior view of the E Ray

The 2024 Corvette E-Ray goes on sale later this year with an MSRP of $104,295 for the 1LZ coupe and $111,295 for the 1LZ convertible model. (Photos courtesy of Chevrolet)

BY MARK MAYNARD

The Corvette had a second day of infamy yesterday when Chevrolet released photos and many details for its 2024 Corvette E-Ray. It will be the first electrified Corvette with all-wheel drive and a gasoline-electric hybrid powertrain using the 6.2-liter V-8.

For Corvette enthusiasts, the E-Ray reveal on Jan. 17 is exactly 70 years after the 1953 Corvette debuted at Motorama in New York City.

“In 1953, the enthusiastic reaction to the Chevrolet Corvette concept kicked off seven decades of passion, performance and American ingenuity,” Mark Reuss, General Motors president, said in a statement. “E-Ray, as the first electrified, all-wheel-drive Corvette, takes it a step further and expands the promise of what Corvette can deliver.”

The 2024 E-Ray — available as a removable roof coupe or hardtop convertible — pairs two separate propulsion systems. The gasoline-electric hybrid system provides naturally aspirated V-8 power with a permanent magnet electric drive motor and a 1.9 kWh lithium-ion battery pack between the seats.

“The electrification technology enhances the feeling of control in all conditions, adding an unexpected degree of composure,” said Tadge Juechter, chief executive engineer, Corvette.

E Ray driver area with bright blue leather interior.

E-Ray’s interior choices include 2 carbon fiber trim packages, 3 seat choices, and 7 interior colors.

E-Ray Performance

The E-Ray is the quickest production Corvette in history, Chevrolet says. The E-Ray will accelerate to 60 mph in 2.5 seconds (a tenth of a second faster than the track-ready Corvette Z06) and complete the quarter-mile in 10.5 seconds.

Achieving such quickness and top speed is notable for the Corvette. According to Chevrolet, the E-Ray has a base dry weight of 3,774 pounds for the coupe and 3,856 pounds for the convertible. That is around 400 pounds heavier than the Stingray and about 300 pounds more than the Z06 equipped with carbon fiber wheels and the Z06 Performance package. The curb weight, with fuel, etc., will be higher.

Chevrolet is developing a fully battery-powered Corvette, but officials have not said when that model might arrive.

Driver side 3/4 view of 2024 Chevrolet Corvette E-Ray 3LZ convertible with Natural Tan Interior.

A 2024 E-Ray 3LZ convertible with Natural Tan Interior.

2024 Corvette E-Ray Pricing

The 2024 Corvette E-Ray goes on sale later this year with an MSRP of $104,295 for the 1LZ coupe and $111,295 for the 1LZ convertible model.

A base 2023 Corvette Stingray coupe starts at about $66,000 or $74,000 for the Stingray convertible. The Corvette Z06 starts at $110,00 for the coupe and about $117,000 for the convertible.

Z06 pricing includes $2,600 for the gas-guzzler tax. Will the E-Ray avoid the GGT?

E-Ray production will be at GM’s Corvette assembly plant in Bowling Green, Ky.

More information and specifications will be released closer to the on-sale date. Follow E-Ray developments at Chevrolet.com.

Close up view of gauges layout on E-Ray Performance App

The E-Ray Performance App on the infotainment screen.

E-Ray Hybrid Powertrain

The 6.2-liter LT2 small-block V-8 is paired with an eight-speed dual-clutch automated-manual transmission. The gas engine puts 470 foot pounds of torque at 5,150 rpm to the rear axle. The permanent magnet electric drive motor puts another 160-hp and 125 lb.-ft. of torque through the front wheels.

In total, E-Ray produces a combined 655 horsepower from the electric motor and V-8.

The engine’s Active Fuel Management system uses the electric motor to run on four cylinders, such as when coasting at highway speeds.

The amount of electric assist varies for the Corvette E-Ray’s six driver-selectable modes: Tour, Sport, Track, Weather, My Mode, and Z-Mode. Drivers can also select the Charge+ feature to maximize the battery’s state of charge.

Chevrolet says it has created a “visceral sound experience” for the combined powertrain. And to keep peace with neighbors, a Stealth Mode allows all-electric driving at start-up. The quiet mode will hold until the engine fires at 45 mph for everyday driving.

E Ray gloss black wheel finish

The E-Ray has 15.7-inch brake discs at the front and 15.4-inch discs rear.

Intelligent eAWD

E-Ray’s eAWD system continually learns the road surface, Chevrolet says. The so-called intelligent system seamlessly adapts to traction conditions and driver input. During enthusiastic driving and in low traction road conditions, E-Ray’s eAWD system enhances vehicle stability by directing additional power to the front wheels.

E-Ray Features and Technologies

  • New lightweight lithium-ion 12-volt battery for stop/start functionality
    of the gas engine;
  • Standard Brembo Carbon Ceramic brake system;
  • Standard Magnetic Ride Control 4.0 with three suspension settings;
  • Staggered 20- and 21-inch wheels with Michelin Pilot Sport all-season tires. (Michelin Pilot Sport 4S summer tires are available with an optional performance
    package.)

The E-Ray Performance App on the infotainment system provides the driver with technical insights into how the propulsion system is operating. There are three primary display layouts:

  • Gauges (displays dynamic power output from electric motor and V-8 engine);
  • Dyno (provides a graph of power/torque across selectable time intervals) ;
  • Data (showcases electrical system performance and efficiency).
Overhead view of the Silver Flare with Electric Blue stripe package.

The Silver Flare with Electric Blue stripe package.

E-Ray Exterior Design

The E-Ray is built from the wide-body Corvette Z06. The wider body accommodates wide staggered-width wheels to help manage the increased torque. The lightweight alloy wheels have a twisted five-spoke star design exclusive to E-Ray.

The Corvette E-Ray’s compact electric motor over the front axle preserves space in the front trunk.

Rear 7/8 view of an E-Ray coupe in Seawolf Gray parked in a parking garage.

The E-Ray’s low, wide stance is 3.6 inches wider overall than the standard Stingray model.

Corvette E-Ray Design Highlights

  • 4 aluminum wheel finishes;
  • 14 exterior color choices — including new for 2024 Riptide Blue, Seawolf Gray, and Cacti;
  • E-Ray-exclusive body-length stripe package in Electric Blue;
  • Standard carbon flash badging;
  • Available black exhaust tips and bright badging;
  • Available carbon fiber ground effects;
  • Optional carbon fiber wheels in carbon flash, visible carbon fiber finish or visible carbon fiber with a red stripe;
  • New  Artemis Dipped interior, available on 2024 Corvettes. The treatment features deep green tones throughout the cabin. Other options for interior design include two carbon fiber trim packages, three seat choices, seven interior colors, and more.