9 a.m. PT April 15 on Hyundaiusa.com
Hyundai calls its 2022 Santa Cruz a Sport Adventure Vehicle, not merely a midsize, four-door pickup. Its target audience is “urban adventure seekers that require daily urban flexibility coupled with versatility for extra-urban adventures.”
The teaser sketch does seem to merge pickup-car elements, such as in a classic El Camino or the now-retired Subaru Baja, but with a clear truck stance and contemporary without the tough-guy bulk.
Few details have been released so far, other than “Santa Cruz boasts a bold yet sophisticated design, powerful and efficient powertrain options, a flexible, secure open bed for gear, cutting-edge connectivity and an all-wheel-drive platform.”
In the teaser video, Brad Arnold, design manager Hyundai Design Team California says, “It’s not a truck, it’s a Santa Cruz.”
We’ll learn more at the digital reveal. Until then here’s the