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An exterior studio shot of the pink Maserati Grecale

The Barbie Maserati Grecale Trofeo is a trident effort from Maserati, Mattel, and Neiman Marcus. (Photos courtesy of Maserati)


The House of the Trident and the world’s most famous fashion doll have embraced the power of pink for a bespoke edition of the Barbie Maserati Grecale Trofeo.

The unprecedented collaboration with Mattel, Inc. is motivated by a “mutual desire to break boundaries and showcase the unique flair of both brands,” Maserati said in a press release.

Inspired in part by the Barbiecore phenomenon, the Barbie Maserati Grecale is an ultra-limited Fuoriserie edition (Italian for “customized”) that is available in only two (maybe three) custom units globally. One of them was unveiled on the evening of Oct. 25 as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer’s holiday launch soirée in Los Angeles.

The pink and black interior

The interior features black leather seats with pink leather accents throughout.

A portion of the sales price will benefit the Barbie Dream Gap Project. The charitable initiative is a global outreach to help provide equal opportunities and remove barriers for girls.

Additional details regarding the second custom Barbie Grecale will be announced in 2023.

Black wheels of the Barbie Maserati

Gloss black elements include Neiman Marcus and Barbie logos.

The Maserati Grecale Trofeo

The bold pink Barbie Maserati Grecale is based on the Trofeo trim level, powered by a 530-horsepower, twin-turbocharged 3.0-liter Nettuno V-6. In full Barbie fashion, the iconic pink hue covers nearly every inch of the compact SUV with fine acid-yellow pinstriping inspired by the Trident’s racing heritage. The Grecale Trofeo (Italian for “trophy”) has a starting price of $102,500.

The pink paint is sealed with an iridescent topcoat, creating a rainbow effect in sunlight. The black interior features full-leather seats, dashboards, carpets, doors — accented with pink stitching — and headrests embossed with the unique “B” badge.

A rear view of the pink Barbie Maser

Acid-yellow pinstriping highlights the iconic pink hue.

Barbie Maserati Grecale Price

The asking price for the Barbie Maserati Grecale is $330,000. With the purchase, Mattel will donate 10 percent of the sales price to the Barbie Dream Gap Project page on No sale portion is tax deductible, and the promotion will run through March 31, 2023. The Fantasy Gift is available for residents in the lower 48 U.S. states.

For details, visit