The 2023 program features a full brand immersion experience including professional instruction on closed courses, street drives, vehicle displays, and tech demonstrations
Highlight vehicles for the Ultimate Driving Experience include the battery-electric models of BMW iX and i4 (shown), and the updated BMW 330e plug-in hybrid. (Photos courtesy of BMW USA)
BMW has revved up its long-running Ultimate Driving Experience tour across the U.S. for 2023. The “experience” provides BMW customers and enthusiasts with an immersive driving experience led by BMW professional driving instructors.
The Ultimate Driving Experience goes where no standard driver-training course can go. Tour participants are teamed with professional drivers.
Be sure to register early. The tours typically fill up faster than an electric BMW iX SUV can get to 60 mph — in 4.6 seconds.
This year’s tour will include 26 total stops across the U.S., and San Diego is among the destinations.
The 2023 Ultimate Driving Experience allows participants to experience an array of BMW’s latest vehicles, including electrified models. A sample lineup of test vehicles includes the all-electric BMW iX and BMW i4, and the updated BMW 330e and BMW 530e plug-in hybrid electric sedans.
The first tour stop was Washington, D.C., from March 30 to April 2. Other tour stops this year include Atlanta, Denver, Phoenix, San Francisco, Los Angeles, San Diego, Houston, Nashville, and others.
According to a BMW spokesman, details for the tour stop in San Diego were still in the works as of this posting.
“We will indeed be back this year, and the target event dates are Nov 2-5, 2023,” he said in an email.
The battery-electric 2023 BMW iX xDrive50: 516-hp, 0-60 mph in 4.4 seconds, and up to 307 miles of driving range with ultra-fast charging capability. Pricing starts at about $88,000.
Ultimate Driving Experience Features
AUTOCROSS: Pro instructors will demonstrate BMW’s performance driving dynamics, advanced technologies, and innovative safety features on a challenging closed course. (For ages 18 and older);
STREET DRIVES: Test drives on area roads will include the all-electric MINI Cooper SE in select tour stops. (ages 25+);
iX EXPERIENCE: Take a deep dive into the electric BMW iX SUV. With 516 horsepower and a 0-60 mph acceleration in 4.6 seconds, the BMW iX has an EPA estimated battery driving range of up to 324 miles. Advanced technologies in the iX range from 5G connectivity to a sweeping curved display that unites the 12.3-inch information display with a 14.9-inch central control display and BMW iDrive 8.
DISPLAY VEHICLES: A static display will include the new, battery-electric BMW i7 Sedan flagship and the 644-hp plug-in hybrid electric BMW XM Sports Activity Vehicle.
The battery-electric 2023 BMW i7 xDrive has a driving range of up to 318 miles and 0-60 mph acceleration in 4.5 seconds. Pricing starts at about $120,000.
To Register
The full BMW Ultimate Driving Experience schedule and program details are available on the official BMW UDE website
