The Electriphi acquisition will accelerate electric vehicle fleet adoption by offering suite of services to commercial customers. (Ford)
BY MARK MAYNARD
Ford Motor Co. has bolstered its commercial electric work truck division with the acquisition this week of Electriphi. The San Francisco-based company is a provider of charging management and fleet monitoring software for electric vehicles.
Charging management remains a hurdle to mass adoption as more commercial vehicle customers consider all-electric vehicles, Ford said in a release.
Electriphi’s team and services will be integrated into Ford Pro — a new global business within Ford. The foundation of Ford Pro will be to deliver a work-ready suite of vehicles, products and services.
Ford Pro and Electriphi’s team and technology will help customers make the transition.
“As commercial customers add electric vehicles to their fleets, they want depot charging options to make sure they’re powered up and ready to go to work every day,” said Ford Pro CEO Ted Cannis.
Ford Pro estimates that the depot charging industry will grow to more than 600,000 full-size trucks and vans by 2030. This acquisition is in support of a target to capture more than $1 billion in revenue from charging by 2030, Cannis said in the release.
The acquisition comes as Ford prepares to launch all-electric versions of two high-volume commercial vehicles. Ford will start shipping E-Transit to customers later this year and F-150 Lightning Pro will be available in spring 2022.
“Customers have been clear — electrification of their fleets is inevitable, with significant economic and sustainability benefits. They now need solutions that enable a seamless transition to electric vehicles,” said Electriphi CEO and co-founder Muffi Ghadiali. “
Ford Pro
The multi-focused platform of Ford Pro features a range of vehicles, products and services. Among them:
Vehicles. The lineup will include combustion-engine, hybrid and electric commercial-use Ford vans and full-size pickup trucks;
Charging. Hardware and software solutions for public, depot and overnight home charging;
Intelligence. Digital services for customers to better manage and maintain their fleets;
Services Elite. Expansion of Ford’s network of commercial-vehicle centers. Additions will include 120 dedicated, large-bay service hubs across the U.S. and the introduction of 1,200 mobile service vehicles by 2025;
FinSimple. Bundled financing for vehicles, services and electric vehicle charging.
The acquisition of Electriphi is expected to close this month. Terms are not being disclosed.
Learn more at FordPro.com.
