
Kia’s 2022 Super Bowl ad will promote the new EV6 battery-electric crossover and pet adoptions. (Kia USA images)
Kia America has returned as an automotive advertiser for Super Bowl LVI and will blitz its all-electric Kia EV6 and the pet-adoption charity Petfinder Foundation. This year will mark Kia’s 13th super bowl advertisement.
Kia’s first dedicated battery-electric vehicle will arrive in showrooms soon. On some models, the five-seat crossover SUV has an EPA-rated driving range of 310 miles.

The EV6 cabin has extensive use of recycled plastic and
100 percent vegan leather surfaces on some models.
Size-wise, Kia says the EV6 has the same 114.2-inch wheelbase as its Telluride SUV and compares with the width of a Ford Mustang Mach E and the wheelbase of a Tesla Model Y.

2022 EV6 charging port.
Sold in rear- or all-wheel drive in five trim levels, EV6 starting prices range from $42,115 for the rear-drive EV6 Light to $57,115 for the dual-motor, all-wheel-drive Kia EV6 GT-Line. Get Kia vehicle pricing here.
Pricing includes the $1,215 freight charge from South Korea (the Hwasung plant). But pricing does not include possible state EV purchase incentives or the federal $7,500 EV tax credit (for eligible buyers).

24.4 to 50.2 cubic feet of cargo room.
Kia’s Super Bowl campaign is also a scrimmage to promote the brand’s Accelerate The Good Program and its partnership with Petfinder Foundation, a pet adoption charity. Special “Kia Pet Adoption Grants” will help shelter animals find forever homes.
Kia’s Plan S Strategy
The 2022 EV6 is the first model to be launched under Kia’s Plan S strategy for electric vehicles. And the launch of the EV6 also marks the first time a Korean vehicle manufacturer has received carbon footprint certification and a “Carbon Measured” label from the Carbon Trust, the global climate change and sustainability consultancy.
Kia says the EV6 GT-Line AWD, with 77.4kWh high-density lithium-ion battery, can accelerate to 60 mph in 4.6 seconds.
Special EV6 features include:
Vehicle-to-Load (V2L) function. The EV6 can be used as a mobile power source for computers, camping, tailgating, and backup power at home;
21 standard active Advanced Driver Assistance Systems: The semi-autonomous driver-assist capabilities including Highway Driving Assist 2;
Augmented Reality Head-Up Display: The HUD system projects three-dimensional images on the windshield.
800V multi-charging architecture: Kia says its world-first system will allow ultra-fast DC charging capability from a 10-80 percent charge (up to 217 miles range) in less than18 minutes.
Super Bowl LVI will be played on Sunday, Feb. 13, 2022, at SoFi Stadium in Inglewood, Calif., in the South Bay region of Los Angeles.










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