“See the USA in Your Chevrolet” Advertising Campaign

 A year of special Chevrolet promotions will honor America’s 250th anniversary and American culture.

•  First up is the collaboration with country artist Brooke Lee singing (fearlessly?) atop Castle Rock in Utah.

BY MARK MAYNARD

Chevrolet has pulled from its archive of advertising ditties a re-energized version of “See the USA in Your Chevrolet.”

Reverberating in the echo of the 1951 rendition by Dinah Shore, country music star Brooke Lee sings a modern interpretation. Her passionate singing resonates almost as much as the setting. Castleton Tower at Castle Rock, Utah, is about 20 minutes from Moab.

The ad campaign is Chevrolet’s tribute to America’s 250th anniversary and a celebration of motoring in the USA.

Just as it did in the 1950s, the catchy melody seeps into your brain and won’t let go. Singing 1,400 feet up from the tailgate of a 2026 Chevrolet Silverado ZR2, Lee appears to shrug off the freaky-scary setting.

Trailblazing Dinah Shore

Those of a certain maturity will remember the original songstress Dinah Shore. Her heartfelt rendition debuted in 1951 during her prime-time TV show, “The Dinah Shore Show.” She closed the show by singing the “See the USA” anthem.

Shore is said to be the first woman to host her own TV show. Her musical variety show evolved from her earlier 15-minute programs, primarily on radio in the 1940s. Her hourlong TV show, “The Dinah Shore Chevy Show” (1956-1963), was the first major series broadcast in “Living Color” on NBC.

Her TV program established her iconic “See the U.S.A. In Your Chevrolet” theme and her signature “Mwah!” farewell kiss to the audience.

Shore had sung “See the USA” since the early 1950s, and the song was used in Chevrolet advertising after Shore’s show ended in 1963.

Towering Heights

Chevrolet’s ambition for the dramatic in advertising used the 1,400-foot Castle Rock location in 1964 and 1973. Then, as now, the ad team airlifted a Chevy Impala atop the towering precipice for TV and print advertisements.

View behind-the-scenes videos during the filming of the Stars and Steel campaign, special merch and apparel, and vehicle pricing here.

2026 Chevrolet Stars & Steel Collection

The Brooke Lee commercial is part of a broader campaign to honor America’s semi-quincentennial. Chevrolet’s Stars & Steel Collection features modernized design elements, including the American flag and logos of the 250th.

The package, which goes on sale in spring 2026, will be available on five models in the 2026 Chevy lineup: Corvette, Silverado EV, Silverado LD, Silverado HD, and Colorado. Package pricing is to be announced closer to the on-sale date.

For every Stars & Steel vehicle sold, Chevrolet will donate $250 to nonprofits that support the veteran community.

Stars & Steel Appearance Packages

Chevrolet Corvette

The Corvette Stars & Steel Limited Edition will be an exclusive run of just 250 total units. It will be available on all models from Stingray to ZR1X, in coupe or convertible on 3LT and 3LZ trims only. Only the Corvette lineup will be limited to 250. Stingray 3LT to ZR1X 3LZ (AWD) coupe starting prices range from $84,245 to $223,195; convertible pricing ranges from $92,240 to $233,195. Retail prices include the $2,495 freight charge from Bowling Green, Ky.

Paint and interior choices will be Arctic White with a Santorini Blue interior or Black with an Adrenaline Red interior.

Each limited edition includes:

• American Flag-inspired full-length stripes in Satin Silver or Satin
• Black and “250” flag graphics on doors and spoiler ends
• Unique sill plates and interior plaque featuring the build sequence number
• Black Gloss, Carbon-Flash, or optional carbon fiber wheels (depending on model)
• Red accents: Edge Red Calipers, Red Seat belts, Floor Mats with Red Stitching, and Edge Red Engine Cover on select models
• Black exhaust tips and select accessories by model.

Chevrolet Silverado EV

The Silverado EV Stars & Steel Special Edition will be available on the RST Crew Cab trim. It features a Summit White or Black exterior colors, and a Sky Cool Gray interior with bucket seats.

Each special edition includes:

• American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
• 24-inch high-gloss black wheels
• Brembo heavy-duty brake system with red six-piston front calipers and larger 15.7-inch brake discs
• Black nameplates.

Silverado Light Duty

The Silverado LD Stars & Steel Special Edition is available on the RST Crew Cab Short Box 4WD. It pairs a 6.2-liter V-8 engine in Summit White or Black paint and a Jet Black interior.

Each special edition includes:

• American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
• 22-inch high-gloss black wheels
• Brembo performance brake system with red six-piston front calipers
• Black exhaust tips
• Performance air intake
• 6-inch black rectangular assist steps
• Protection Package including spray-on bedliner and wheelhouse liners
• Dark Essentials blacked-out badging
• Soft roll bed cover with logo
• Convenience Package II and sunroof.

Silverado Heavy Duty

The Silverado HD Stars & Steel Special Edition is available on the LTZ Crew Cab Trail Boss 4WD. It pairs a 6.6-liter Duramax Diesel V-8 with Summit White or Black paint and a black interior with bucket seats.

Each special edition includes:

• American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
• Trail Boss Package w/ Spray In Bedliner
• 20-inch high-gloss black wheels
• Z71 Off-Road Package
• LTZ Convenience Package II
• Off-road high clearance assist steps
• LTZ Plus Package
• Power sunroof
• Max trailering package
• Gooseneck and fifth-wheel prep package
• Soft roll bed cover
• Floor liner package

Chevrolet Colorado

The Colorado Stars & Steel Special Edition is available on the Trail Boss Crew Cab. It pairs a 2.7-liter V-8, 4WD, and Summit White or Black paint with a black interior and bucket seats.

Each special edition includes:

• American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
• Midnight Package with sport bar and light bar
• Dark Essentials badging
• 20-inch high gloss black wheels
• Convenience Package 2
• Technology Package
• Skid Plate Package
• Black exhaust tip
• Red tow hooks
• Black rocker protectors
• Spray-on bedliner
• Soft roll bed cover
• Floor liners.