Mark, Author at Maynards Garage

2014 Mazda6 salutes launch of “Star Trek into Darkness”

by Mark | Apr 16, 2013 | 0 comments

A partnership with Paramount Pictures highlights 2014 Mazda6 sedan and Skyactiv designs. (Mazda photos)

Mazda wants to go where no carmaker has gone before and has partnered with Paramount Pictures for a TV spot highlighting the 2014 Mazda6.

The promo features Mazda’s Skyactiv technologies with imagery from the upcoming film, “Star Trek Into Darkness.” Skyactiv is an engineering foundation that includes vehicle design and structure, performance, and fuel economy.

The advertisement is just one piece of the media package between Mazda and Paramount. Other national marketing efforts will weave in broadcast, cable, digital, social media, such as Mazda’s Facebook page and dealer showrooms.
The television spot will air on broadcast and cable networks, and online properties.

Special signage will rotate on a digital board in New York’s Times Square as well as an oversized billboard along the 405 freeway in Los Angeles. The campaign began April 16 and will run through May 26.

Mazda also is featured in Paramount’s “Star Trek” app. There will be five interactive missions, one launched weekly. Uses will go on scavenger hunts to find Star Trek and Mazda content in the real world (like dealer showrooms).

By completing each mission, fans will win prizes, exclusive materials, videos and content. And they will rise in rank through the Starfleet Academy.

The App is available on IOS, Android, and Amazon at www.StarTrekMovie.com/App

Dealership integration will include movie posters, ticket giveaways through the service department (during May), and showroom visits to complete an App mission.

The movie debuts this summer.

Watch the trailer: www.youtube.com/watch?v=PPZ2Pgt0xuE&feature=youtu.be

Car Reviews

Lowrider Legends San Diego: Over the Border

by Mark | Apr 15, 2013 | 0 comments

This should be a killer show and party.

May 18: “Over the Border” reception, 5 to 9 p.m., San Diego Automotive Museum, Balboa Park. Tijuana’s Lowrider enthusiasts will join San Diego clubs for the reception that centers on the current special display “Lowrider Legends.” The evening, $15, includes music by Grupo Casinos and a viewing of the documentary “Everything Comes from the Streets,” featuring the historic lowrider experience of San Diego and Tijuana. There also will be catered food for purchase. A prepaid RSVP is required by May 3. Tickets can be purchased at the museum, online at www.sdautomuseum.org
or call (619) 398-0307.

Car Reviews

GM and Ford to Jointly Develop Advanced Automatic Transmissions

by Mark | Apr 15, 2013 | 0 comments

Definitely of interest.

GM and Ford to Jointly Develop Advanced Automatic Transmissions.

For the third time in the past decade, General Motors and Ford are collaborating on transmissions. GM’s 6T70 6-speed automatic, front-wheel-drive transmission was developed out of one such collaboration.

Vintage

5th annual Jamul Hot Roddin’ Chili Cookoff

by Mark | Apr 14, 2013 | 0 comments

: The 5th annual Jamul Hot Roddin Chili Cookoff was held on the grounds of the Pio Pico RV resort in the backcountry of San Diego.

: There was everything from an ’80s Olds Cutlass to rats rods, an off-road rail, classics, import trucks, Euros and a survivor Corvette.

: Green and mean ’30 Ford coupe owned by Bob Chambers.

: 6.4 liters of old-school power.

: Variety on the field.

: Show cars in the shade. Pio Pico along Otay Lakes Rod is a ideal destination for a car show.

: This Impala convertible was one of several clean cars shown by the Impalas lowrider club.

: This ’30 Ford rat rod is scary-badass inside and out.

: Great details in the work, like the crankshaft for the headlight bar.

: Ready for the NASA launch.

: It’s a daily-driver, too.

: Don’t f*ck with this duck.

: A mid-’40s Ford …

: with a “built” engine.

: This ’53 Chevy pickup won the Maynard’s Garage award for its customized preservation.

: Owned by Jose Guman of the Impalas, I liked that he kept the 6-cylinder engine and three-on-the-tree. And all the details were immaculately finished.

: This ’58 Ford was handed down to a son who remembers riding with his three siblings in the bed.

: A clean ’80s Cutlass.

: Satin black ’57 panel …

: with power …

: and comfort.

: A stock 350 in an El Camino.

: Clever fix of the spare-tire carrier.

: The owner of this pickup, now in his late 50s, has owned it since a teenager.

: A brace of Falcons. This ’63 Sprint coupe, owned by Elena LeBlanc, has a great stance and shaved door handles.

: Hot rod humor.

: Jammin’ to the Jakes.

: Jeff “Kong” Isbell pinstriping.

: www.kongspinstriping.com/

: Kong at work on a Can Am Spyder.

: Lowriders.

: Off-road muscle.

: Old Skool rod.

: Old but new.

: Holleys …

: and headers.

: ’33 old-skooler.

: Is that a wolf whistle?

: A quad with a wheelie bar.

: Austin rat rod.

: The Euro section.

: Bud Moore’s ’39 pickup. Nasty in all the right ways.

: Creative and crusty…

: with humor.

: Dave Pepper’s ’72 Suburban, part of the Sunset trucks club.

: Don Anderson’s ’57 Corvette is the definition of “survivor.”

: It appears all original, even with its age-checked plexibglass backlight.

: Lucky dog!

: Hot Rod Holly, the car (and) dog whisperer.

: Corvette curves. Simple and beautiful.

: Maynard with Hot Rod Holly announcing the 15 winning cars.

: The show had at least a dozen vendors, offering everything from Tommy Bahama shirts to yard-sale treasures.

: Terrariums?

: Beer-can whimsy. I was tempted…

: Cutlery. I bought the big squared-off spoon (upper left on the table). Something I’d always wanted for stirring the bottom of the chili kettle.

: Dan and his savory kettle korn.

: Hot Licks, San Diego’s favorite seller of hot sauces. Dig the habanero-stuffed olives.

: Hot Licks samples, including a Bloody Mary mix.

: There were eight chili cookers this year.

: Some Like It Hot was among the winners and my favorite.

: Jamul Feed Co. had good spice and winning decor.

: Steve’s was the People’s Choice.

The Jamul Kiwanis staged its annual hot rod show and chili cookoff at the renovated Pio Pico RV resort along Otay Lakes Road in San Diego’s backcountry. It was an ideal location and a engaging gathering with about 70 vehicles on view, hot licks by the Jakes, a dozen vendors and eight chili cookers. Proceeds will benefit the Kiwanis’ scholarships.