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“See the USA in Your Chevrolet” Advertising Campaign

“See the USA in Your Chevrolet” Advertising Campaign

 A year of special Chevrolet promotions will honor America’s 250th anniversary and American culture.

  •  First up is the collaboration with country artist Brooke Lee singing (fearlessly?) atop Castle Rock in Utah.

the 1,400-foot peak of Castle Rock, Utah, with a helicopter hoisting a silverado pickup to the top

Chevrolet hoists a 2026 Silverado pickup to the peak of Castle Rock for its new “See the USA in Your Chevrolet” ad campaign. (Photos courtesy of Chevrolet)

BY MARK MAYNARD

Chevrolet has pulled from its archive of advertising ditties a re-energized version of “See the USA in Your Chevrolet.”

Reverberating in the echo of the 1951 rendition by Dinah Shore, country music star Brooke Lee sings a modern interpretation. Her passionate singing resonates almost as much as the setting. Castleton Tower at Castle Rock, Utah, is about 20 minutes from Moab.

The ad campaign is Chevrolet’s tribute to America’s 250th anniversary and a celebration of motoring in the USA.

Just as it did in the 1950s, the catchy melody seeps into your brain and won’t let go. Singing 1,400 feet up from the tailgate of a 2026 Chevrolet Silverado ZR2, Lee appears to shrug off the freaky-scary setting.

Rising country music artist Brooke Lee on the tailgate of the Chevrolet Silverado ZR2 on top of Castleton Tower.

Rising country music artist Brooke Lee on the tailgate of the Chevrolet Silverado ZR2 on top of Castleton Tower.

Trailblazing Dinah Shore

Those of a certain maturity will remember the original songstress Dinah Shore. Her heartfelt rendition debuted in 1951 during her prime-time TV show, “The Dinah Shore Show.” She closed the show by singing the “See the USA” anthem.

Shore is said to be the first woman to host her own TV show. Her musical variety show evolved from her earlier 15-minute programs, primarily on radio in the 1940s. Her hourlong TV show, “The Dinah Shore Chevy Show” (1956-1963), was the first major series broadcast in “Living Color” on NBC.

Her TV program established her iconic “See the U.S.A. In Your Chevrolet” theme and her signature “Mwah!” farewell kiss to the audience.

Shore had sung “See the USA” since the early 1950s, and the song was used in Chevrolet advertising after Shore’s show ended in 1963.

Singer and TV host Dinah Shore poses with the 1954 Chevrolet Corvette Corvair concept.

Singer and TV host Dinah Shore poses with the 1954 Chevrolet Corvette Corvair concept.

Towering Heights

Chevrolet’s ambition for the dramatic in advertising used the 1,400-foot Castle Rock location in 1964 and 1973. Then, as now, the ad team airlifted a Chevy Impala atop the towering precipice for TV and print advertisements.

View behind-the-scenes videos during the filming of the Stars and Steel campaign, special merch and apparel, and vehicle pricing here.

Singer Brooke Lee sitting on the tailgate of a 2026 blue Silverado pickup on Castle Rock

Country singer Brooke Lee atop the 1,400-foot Castle Rock peak,

2026 Chevrolet Stars & Steel Collection

The Brooke Lee commercial is part of a broader campaign to honor America’s semi-quincentennial. Chevrolet’s Stars & Steel Collection features modernized design elements, including the American flag and logos of the 250th.

The package, which goes on sale in spring 2026, will be available on five models in the 2026 Chevy lineup: Corvette, Silverado EV, Silverado LD, Silverado HD, and Colorado. Package pricing is to be announced closer to the on-sale date.

For every Stars & Steel vehicle sold, Chevrolet will donate $250 to nonprofits that support the veteran community.

Chevrolet’s Stars & Steel Special Collection will be available on five models in the 2026 Chevy lineup: Corvette, Silverado EV, Silverado LD, Silverado HD, and Colorado. Package pricing will be announced closer to the on-sale date.

Chevrolet’s Stars & Steel Special Collection will be available on five models in the 2026 Chevy lineup: Corvette, Silverado EV, Silverado LD, Silverado HD, and Colorado. Package pricing will be announced closer to the on-sale date.

Stars & Steel Appearance Packages

Chevrolet Corvette

The Corvette Stars & Steel Limited Edition will be an exclusive run of just 250 total units. It will be available on all models from Stingray to ZR1X, in coupe or convertible on 3LT and 3LZ trims only. Only the Corvette lineup will be limited to 250. Stingray 3LT to ZR1X 3LZ (AWD) coupe starting prices range from $84,245 to $223,195; convertible pricing ranges from $92,240 to $233,195. Retail prices include the $2,495 freight charge from Bowling Green, Ky.

The 2026 Corvette with rear spoiler showing in red the 250th logos

Black and “250” flag graphics on Corvette doors and spoiler ends.

Paint and interior choices will be Arctic White with a Santorini Blue interior or Black with an Adrenaline Red interior.

Each limited edition includes:

  • American Flag-inspired full-length stripes in Satin Silver or Satin
  • Black and “250” flag graphics on doors and spoiler ends
  • Unique sill plates and interior plaque featuring the build sequence number
  • Black Gloss, Carbon-Flash, or optional carbon fiber wheels (depending on model)
  • Red accents: Edge Red Calipers, Red Seat belts, Floor Mats with Red Stitching, and Edge Red Engine Cover on select models
  • Black exhaust tips and select accessories by model.

Chevrolet Silverado EV

The Silverado EV Stars & Steel Special Edition will be available on the RST Crew Cab trim. It features a Summit White or Black exterior colors, and a Sky Cool Gray interior with bucket seats.

Each special edition includes:

  • American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
  • 24-inch high-gloss black wheels
  • Brembo heavy-duty brake system with red six-piston front calipers and larger 15.7-inch brake discs
  • Black nameplates.

Silverado Light Duty

The silver-gray hood decal on the 2026 Silverado Stars & Steel collection.

The hood decal on the 2026 Silverado Stars & Steel collection.

The Silverado LD Stars & Steel Special Edition is available on the RST Crew Cab Short Box 4WD. It pairs a 6.2-liter V-8 engine in Summit White or Black paint and a Jet Black interior.

Each special edition includes:

  • American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
  • 22-inch high-gloss black wheels
  • Brembo performance brake system with red six-piston front calipers
  • Black exhaust tips
  • Performance air intake
  • 6-inch black rectangular assist steps
  • Protection Package including spray-on bedliner and wheelhouse liners
  • Dark Essentials blacked-out badging
  • Soft roll bed cover with logo
  • Convenience Package II and sunroof.

Silverado Heavy Duty

The Silverado HD Stars & Steel Special Edition is available on the LTZ Crew Cab Trail Boss 4WD. It pairs a 6.6-liter Duramax Diesel V-8 with Summit White or Black paint and a black interior with bucket seats.

A 2026 Chevy Silverado HD with flag hood graphic

The 2026 Silverado HD with hood flag graphic.

Each special edition includes:

  • American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
  • Trail Boss Package w/ Spray In Bedliner
  • 20-inch high-gloss black wheels
  • Z71 Off-Road Package
  • LTZ Convenience Package II
  • Off-road high clearance assist steps
  • LTZ Plus Package
  • Power sunroof
  • Max trailering package
  • Gooseneck and fifth-wheel prep package
  • Soft roll bed cover
  • Floor liner package

Chevrolet Colorado

The Colorado Stars & Steel Special Edition is available on the Trail Boss Crew Cab. It pairs a 2.7-liter V-8, 4WD, and Summit White or Black paint with a black interior and bucket seats.

A Chevrolet Colorado showing the Dark Essentials badging

The America 250 logo on the 2026 Colorado Stars & Steel Special Edition.

Each special edition includes:

  • American Flag-inspired stripes in Satin Silver or Satin Black and “250” flag graphics
  • Midnight Package with sport bar and light bar
  • Dark Essentials badging
  • 20-inch high gloss black wheels
  • Convenience Package 2
  • Technology Package
  • Skid Plate Package
  • Black exhaust tip
  • Red tow hooks
  • Black rocker protectors
  • Spray-on bedliner
  • Soft roll bed cover
  • Floor liners.

5 Generations of the Chevrolet El Camino

5 Generations of the Chevrolet El Camino

Through its five generations, the Chevrolet El Camino became a true American icon. Combining style and utility with muscle car DNA, it deserves a comeback.

A white 1959 El Camino with a bed full of pumpkins and parked in a big pumpkin field.

Introduced on Oct. 16, 1958, the 1959 Chevrolet El Camino was Chevrolet’s response to the success of the Ford Ranchero. The body style carved out a new “coupe utility” segment. (Photos courtesy of the GM Heritage Archive)

Chevrolet El Camino by Generation

First generation— 1959-1960
Second Generation— 1964-1967
Third Generation— 1968-1972
Fourth Generation— 1974-1977
Fifth Generation — 1978–1987

BY MARK MAYNARD

If there is an old-school “utility coupe” body style that deserves a comeback, it’s the Chevrolet El Camino. Over its five generations, from 1964 to 1987, the El Camino was stylish, accommodating, and a smart mix of utility and efficiency.

Ever since Henry Ford bolted a pickup bed onto a 1925 Model T, carmakers have been tormented by the need to create a more carlike truck experience. From the 1930s to the 1980s, manufacturers attempted random acts of motorist kindness to offer a “utility coupe” body style. One vehicle, two forms of motoring functionality.

It was Ford Australia that moved along the concept of a “lifestyle” pickup. The hybrid mashup integrated a pickup bed into a coupe body style.

Credit for the concept goes to a well-documented 1932 request from a farmer’s wife. She wanted a vehicle she could drive to church on Sundays and haul hogs to market on Mondays. Ford’s Australian division complied, and two years later, the first Ford coupé utility (Ute) was released in 1934.

General Motors’ Australian subsidiary Holden, also produced a Chevrolet coupé utility in 1935.

A red 1959 El Camino parked by a barn with a couple chatting alongside the hood

Approximately 22,246 units were built in 1959, dropping to around 14,163 in 1960.

The body style did not return to the U.S. until the 1957 Ford Ranchero.

Along the way, there have been many attempts to expand a car’s trunk space with pickup capability. Among the early contributors were the Studebaker Coupe Express, the Hudson Terraplane Utility Express, and the Chevrolet Coupe Pickup.

A few more modern interpretations attempted to revive the lifestyle coupe utility. Among them: the Dodge Rampage (1982-84), the current Hyundai Santa Cruz (a “Sport Adventure Vehicle”), the Subaru Brat (1978-87), and Subaru Baja (2003-2006).

None of those, however, had the style and vibe of El Camino.

A New Type of Truck

In the United States, Ford championed the coupe utility with its 1957 Ranchero. Ford called it a completely new type of vehicle, marketed with the slogan, “More than a car! More than a truck!”

Two years later, Chevrolet debuted its 1959 El Camino, the first generation, but sales fell significantly in 1960. The first “batwing” El Camino was big, and the American market shifted toward more economical, smaller vehicles. In response, Chevrolet moved forward with the new Corvair and Chevy II Nova.

Looking at a big V-8 with the hood raised

Engine options expanded over the years, initially offering inline six-cylinders and small-block V-8s. By 1966, the formidable 396-cubic-inch big-block V-8 was added, rated up to 375 horsepower.

Banking on style and more city friendliness, Chevrolet brought back the El Camino for 1964. It was based on the midsize Chevelle A-body platform rather than the full-size Impala platform. The downsized El Camino was a sales success and would thrive for another 21 years. It met its demise with the tidal surge of the modern SUV and the elimination of the passenger car by most American brands.

As a lifestyle vehicle, the latter four generations of Chevrolet El Camino were efficient, attractive, and comfortable. All qualities that are so lacking in today’s sport-utility segment.

Today, thousands of “ElCo” enthusiasts keep the marque alive. Here is a look at the five generations of the Chevrolet El Camino. Which is your favorite?

Books

  • “El Camino by Chevrolet,” Mike Mueller
  • “El Camino and SS Muscle Portfolio, 1959-1987,” R.M. Clarke
  • “Chevrolet El Camino Photo History: Including GMC Sprint and Caballero,” Monty Montgomery

First Generation El Camino — 1959-1960

The 1959 Chevrolet El Camino was the very first model year for this legendary nameplate. Introduced on Oct. 16, 1958, it was Chevrolet’s direct response to the success of the Ford Ranchero, which had carved out a new “coupe utility” market two years earlier.

The first-generation Chevrolet El Camino was produced for only two model years: 1959 and 1960. It was introduced in late 1958 as a 1959 model.

A print ad for the 1959

A 1959 El Camino print advertisement claimed: “Good Looks Never Carried So Much Weight.”

Original MSRP starting prices, with base engine:

1959: $2,352

1960: $2,366

Quick Facts for 1959-1960

Platform: It was based on the full-size Chevrolet Brookwood two-door station wagon.

Styling: Its dramatic horizontal tailfins and “cat’s-eye” taillights are from the 1959 Chevrolet Impala. In 1960, the El Camino was toned down with a simpler grille, flatter fins, and rounder taillights.

Production: Approximately 22,246 units were built in 1959, dropping to around 14,163 in 1960.

A 1960 el camino with new flat-top styling and horizontal fins

The 1960 El Camino was restyled with sharper lines and a flat roof.

A print ad for the el camino with a light blue car

Advertisement. “A fashionable slant on hauling!”

Iconic “Jet Age” Design

The 1959 model is the most flamboyant and visually striking El Camino ever built. It shared its radical “Slimline” styling with the 1959 Chevrolet Impala and Bel Air, featuring:

“Seagull-Wing” fins: Unlike the vertical fins of the era, the ’59 Chevy had massive horizontal tailfins that swept outward.

“Flat-Top” Cabin: The roofline was short and sharp, giving the vehicle a sleek, aerodynamic silhouette that blended a passenger car front with a pickup bed.

Engine and Performance Options

While it was marketed as a utility vehicle (“More than a car—more than a truck”), the ’59 El Camino could be ordered with any engine from the full-sized Chevrolet passenger car line.

The Base Six: 135-horsepower, 235-cubic-inch “Hi-Thrift” straight-six.

Small Block V-8: A 283-cubic-inch V-8 that ranged in power choices from 185 horsepower (two-barrel carb) to 230 hp (four-barrel carb).

Big Block 348: The top-tier performance option was the 348-cubic-inch “W-series” V-8. In its most powerful tri-power configuration with three two-barrel carburetors, it produced up to 315 hp.

A vertical stack of 3 black and white images of a 1964, front, side, and rear three-quarter

Key Features

First steel bed: Chevrolet promoted the 1959 El Camino as its first pickup with a steel bed floor instead of wood. It was constructed of corrugated sheet metal for added durability.

Interior trim: To keep costs down, the interior was primarily based on the entry-level Biscayne series (vinyl upholstery and rubber floor mats). The exterior used the mid-level Bel Air bright-metal trim.

Cargo capacity: Despite its car-like ride, it had a 1,150-pound payload capacity and a bed more than 6 feet long.

Chassis: The “Safety-Girder” X-frame featured a full-coil suspension, which provided a much smoother ride than traditional trucks.

Second Generation Chevrolet El Camino — 1964-1967

an aqua green el camino parked with big leafy trees in the background

The second-generation Chevrolet El Camino was a more successful blend of car and truck than its predecessor.

This shift gave the El Camino a more balanced, car-like feel and appearance, which resonated with buyers. The vehicle shared the

A color print ad showing red and white el caminos in a farm scene

Advertisement: “Handsome as a car . . . useful as a truck.”

Chevelle’s 115-inch wheelbase and full-perimeter frame. Ride quality and load control were improved by a full-coil suspension and a four-link rear suspension, impressive for the time.

The El Camino was available in base and Custom trim levels. The Custom can be identified by its enhanced brightwork and interior appointments of the Chevelle Malibu.

Engine options expanded over the years to embrace the growing muscle car era. Initially offering inline six-cylinders and small-block V-8s, the lineup quickly grew to include the powerful 327-cubic-inch V-8. By 1966, the formidable 396-cubic-inch big-block V-8 was rated up to 375 horsepower.

Sales success was immediate, with the 1964 model outselling the first generation’s best year. The second generation established the El Camino as a true American icon, combining utility with muscle car DNA.

Looking into the interior of the 1964 from the passenger side with a young woman behind the wheel

The standard model El Camino came with a bench seat upholstered in durable vinyl.

Original MSRP starting prices, with base engine:

1964: $2,271

1965: $2,353

1966: $2,318

1967: $2,467

Looking at the driver area of a 1964

Even the base model included dual armrests, sunshades, a cigar lighter, and door pillar dome light switches.

Key specifications 1964-1967

Payload capacity: Up to 1,200 pounds;

Base engines: 194 cubic-inch, 3.2-liter inline six; 230 cubic inch, 3.8-liter inline six; 283 cubic inch, 4.6-liter V-8;

Top engine options: 327 cubic inch, 5.4-liter V-8; 396 cubic inch, 6.5-liter big-block V-8 (beginning in 1966);

Transmissions: 3-speed manual, 4-speed manual, 2-speed Powerglide automatic.

A camper option was available in 1966.

A camper option was available in 1966.

Third Generation Chevrolet El Camino — 1968-1972

The third-generation Chevrolet El Camino is arguably the most famous and desired by enthusiasts. Its styling came at the peak of the American muscle car era.

Built on a restyled, slightly longer A-body platform, it shared the 116-inch wheelbase with the Chevelle wagon and sedan. The third-gen El Camino has a longer, more substantial, and more aggressive profile than the second-gen model.

Most notably, the Super Sport (SS) officially arrived as a high-performance variant. It was often badged as the SS396 for its 396-cubic-inch big block V-8. However, the 396 in the 1970 model was actually bored out to 402 cubic inches, though the badging remained the same.

Performance reached its zenith in 1970 with the legendary 454-cubic-inch (7.4-liter) big-block V-8. In the engine’s top LS6 tune, it had 450 horsepower (SAE gross). This made the El Camino one of the most powerful “trucks” on the road.

Styling varied slightly over the model years. The 1970 model received a significant facelift, including a wider, more rectangular grille and a more aggressive front end. In this model year, the El Camino could be optioned with the distinctive cowl-induction hood on SS models.

El Camino’s performance glory days were short-lived. By 1971, stricter federal emission standards and an industry-wide shift to unleaded gasoline forced automakers to reduce compression ratios and horsepower ratings. The power decline marked the end of this highly collectible muscle-car-utility-vehicle era.

The third-generation 1968 Chevrolet El Camino arrived at the peak of the American muscle car era. This image shows a white el camino with a surfboard in the bed

The third-generation 1968 Chevrolet El Camino arrived at the peak of the American muscle car era.

A print ad touting 1969 El Camino: “Out to Win the West Again.”

1969 El Camino: “Out to Win the West Again.”

Original MSRP starting prices, with base engine:

1968: $2,586

1969: $2,723

1970: $2,850

1971: $3,074

1972: $2,960

1968 was the first year for the Super Sport (SS) interior.

1968 was the first year for the Super Sport (SS) interior.

Key specifications 1968-1972

Platform: GM A-Body (Chevelle 4-door/Wagon Chassis)

Wheelbase: 116 inches

High-performance trim: Super Sport (SS396/SS454)

Base engines: 230 cubic inch 3.8-liter inline six; 307 cubic inch 5.0-liter V-8

Top engine options: 396/402 cubic inch (6.5-/6.6-liter V-8; 454 cubic inch, 7.4-liter V-8 (up to 450 hp in 1970 LS6)

Transmissions: 3-speed manual, Muncie 4-speed manual, 3-speed Turbo-Hydramatic automatic (TH350/TH400)

Suspension: Coil springs at all four corners; four-link rear

Fourth Generation Chevrolet El Camino — 1974-1977

The fourth-generation Chevrolet El Camino, 1974-1977, is often referred to as the ‘Colonnade’ era.

The fourth-generation El Camino, 1974-1977, adopted the new ‘Colonnade’ styling, as seen on this Malibu.

The fourth-generation Chevrolet El Camino is often referred to as the “Colonnade” era. GM used “Colonnade” as a marketing term to describe its new pillared hardtop design. Unlike the wide-open “pillarless” hardtops of the 1960s, these cars had a fixed B-pillar. The center post between the front and rear windows improved federal rollover regulations.

The Colonnade era marked a significant shift away from the high-horsepower muscle-car years of the late ’60s. The focus now was on safety, ride quality, and luxury.

Original MSRP starting prices, with base engine:

1974: $3,139

1975: $3,828

1976: $4,468

1977: $4,403

A rendering of a 1975 El Camino Nomad concept, which did not go into production.

A rendering of a 1975 El Camino Nomad concept, which did not go into production.

Design and chassis

This generation was the largest El Camino ever produced. It was moved to the redesigned GM A-body chassis used by the Chevelle station wagon, featuring several notable changes:

Safety features: To meet new federal regulations, it was equipped with massive, energy-absorbing “5-mph” hydraulic front bumpers, which added significant weight.

Visibility: The “Colonnade” styling introduced thinner A-pillars and frameless door glass, greatly improving driver visibility.

Unique options: One of the most iconic interior options was the 90-degree swivel bucket seats, designed to make entry and exit easier.

A 1975 El Camino SS with the swivel seat option.

A 1975 El Camino SS with the swivel seat option.

Performance and Engines

The fourth-generation El Camino was affected by the 1973 oil crisis and tightening emissions standards.

Standard engines: For most years, the base engine was a 250-cubic-inch inline-six, while V-8s (305, 350, and 400) were mid-range options.

Efficiency shift: By 1975, all models were required to use catalytic converters, further reducing performance but improving fuel economy and emissions.

The legendary 454-cubic-inch V-8 was still available at the start of the generation (producing about 245 net hp), but it was eventually discontinued after 1975.

1973 El Camino with split bench seat and column shift automatic transmission.

1973 El Camino with split bench seat and column shift automatic transmission.

Key yearly milestones

1973: Debut of the new body style; the Chevelle SS was dropped, but the El Camino SS remained;

1974: Introduction of the El Camino Classic, a more luxurious trim matching the Malibu Classic;

1975: The last year for the 454 big-block engine;

1976: A major facelift introduced stacked quad-rectangular headlights, a signature look for the final two years;

1977: The final year of the fourth generation before the model was downsized for 1978.

A 1976 “El Laguna.” This 1976 El Camino SS with the Laguna S-3 front end, which swapped the standard upright grille for the Laguna's sleek, sloped nose cone originally for 1973-1974 Chevelles.

A 1976 “El Laguna.” This 1976 El Camino SS with the Laguna S-3 front end, which swapped the standard upright grille for the Laguna’s sleek, sloped nose cone originally for 1973-1974 Chevelles.

Fourth-gen trim levels:

Base: Simple, functional, and often used as a true work vehicle;

Classic: Added woodgrain interior accents, plusher seating, and upgraded exterior brightwork;

SS (Super Sport): By this era, the SS was primarily an appearance package rather than a performance one. The treatment featured a blacked-out grille, stripes, and Rally wheels.

Conquista: A high-end appearance package known for its distinctive two-tone paint schemes.

Fifth Generation Chevrolet El Camino — 1978–1987

A 1978 El Camino Black Knight. Special editions such as the Black Knight (1978) and Royal Knight (1979-1983) added bold graphics and performance-inspired touches.

The 1978 Black Knight (shown) and Royal Knight (1979-1983) added bold graphics and performance-inspired touches.

The fifth and final generation of the Chevrolet El Camino was a radical departure from its predecessors. The change was a necessary response to the fuel crises and government mandates of the decade.

The model was part of GM’s comprehensive effort to downsize and move to the new, lighter G-Body platform. It was shared with the Malibu, Monte Carlo, and Pontiac Grand Prix.

Looking into the red interior of a 1981.

A 1981 El Camino SS interior with vinyl bucket seats and center shift console.

This platform shift resulted in a sleeker, sharper, and more modern look. The wheelbase was slightly longer at 117 inches, but the overall vehicle shed substantial weight compared to the fourth generation. Performance, however, was no longer the primary focus.

Styling borrowed heavily from the Malibu and Monte Carlo, with sharper lines, rectangular headlights, and a more formal roofline. For the first time, the El Camino featured a unique chassis not shared with any other Chevrolet model.

Trim levels included the Classic, Conquista, Royal Knight, and Super Sport, each offering varying degrees of luxury or sporty flair. Special editions such as the Black Knight (1978) and Royal Knight (1979-1983) added bold graphics and a Z16 appearance package.

Under the hood, the focus shifted toward V-6 engines as standard powerplants. Engine options included the 3.3-liter V-6 (200 cubic inch), 3.8-liter Chevrolet (229 cubic inch) or 231-cubic-inch Buick V-6, and later the 4.3-liter V-6 (262 cubic inch).

Small-block V-8s were still offered, including the 305 or 350, but horsepower ratings were modest compared to earlier generations. A 5.7-liter diesel V-8 was offered in the early 1980s, though it saw limited success.

A 1980 El Camino with a bed cap, a sought-after option today.

A 1980 El Camino with a bed cap, a sought-after option today.

Original MSRP starting prices, with base engine:

1978: $4,843

1979: $5,377

1980: $5,911

1981: $6,988 (Super Sport $7,217)

1982: $7,995 (Super Sport $8,244)

1983: $8,191 (Super Sport $8,445)

1983 El Camino SS was a regular production option (RPO Z15) that included a front air dam, sport mirrors, rally wheels, and a two-tone paint scheme.

The 1983 El Camino SS (RPO Z15) included a front air dam, sport mirrors, rally wheels, and a two-tone paint scheme.

1984: $8,522 (Super Sport $8,781)

The 1982 El Camino Royal Knight interior with seven-position Comfortilt steering wheel.

The 1982 El Camino Royal Knight interior with seven-position Comfortilt steering wheel.

1985: $8,933 (Super Sport $9,198)

1986: $9,572 (Super Sport $9,885)

1987: $10,453 (Super Sport $10,784)

Key specifications 1978-1987

Platform: GM G-Body (shared with Malibu/Monte Carlo)

Wheelbase: 117 inches

Trims: Base, Conquista, Super Sport (SS), Royal Knight

Base engines: 3.3-liter V-6, later 3.8-liter V-6, and 4.3- liter V-6

Top engine options: 305 cubic inch, 5.0-liter V-8 (up to 150-165 hp), and 5.7-liter V-8 diesel (select years)

Transmissions: 3-speed manual, 4-speed manual, 3-speed automatic, 4-speed automatic (overdrive)

Suspension: Coil springs at all four corners, four-link rear.

Fifth-gen El Camino Production continued through 1987, with assembly plants in the U.S., Canada, Mexico, and even Iran (via vehicle knock-down kits).

By this time, Ford’s Ranchero had exited the market (1979), leaving the El Camino as the sole domestic coupe-utility offering.

Today, fifth-gen El Caminos are appreciated for their distinctive styling, interchangeability with other G-body parts, and role as the last true era of the El Camino before its discontinuation.

The 1984 El Camino Conquista was a high-end appearance package known for its two-tone paint schemes.

The 1984 El Camino Conquista was a high-end appearance package featuring two-tone paint schemes.

SOURCES:

Wikipedia

JD Power

Macs Motorcity Garage

Smithsonian Magazine

The Henry Ford 

Classic Auto Insurance

How Stuff Works

Wiki Cars 

a 1967 print ad with a red el camino illustration with several people checking it out

A 1967 print ad: “Glamorous, luxurious, spirited…”

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2026 San Diego International Auto Show

2026 San Diego International Auto Show

• The annual auto show opens in the San Diego Convention Center on Thursday, Jan. 1, and runs through 6 p.m. Sunday, Jan. 4, 2026.

• Ticket prices remain the same as last year, $18 for adults.

• Technology, design, and an expanded, multi-brand indoor EV Test Track.

The cars are the stars at the San Diego International Auto Show. Image shows a big gold star on royal blue carpet with a stacked three-row icon for San Diego International Auto Show

The cars are the stars at the San Diego International Auto Show. (Mark Maynard image from 2025)

BY MARK MAYNARD

The annual San Diego International Auto Show opens in the San Diego Convention Center on Thursday, Jan. 1, 2026, and runs through 6 p.m. Jan. 4. The convention center is at 111 W. Harbor Drive, San Diego, 92101.

I got the low-down on the highlights of the 2026 show from Scott Webb, president of the New Car Dealers Association San Diego County, which owns and operates the auto show.

“We partner strategically with vehicle manufacturers so they bring their best to San Diego. We’re excited that show visitors will have the opportunity to get to know several new brands, which, previously, haven’t exhibited in San Diego.”

Webb shared these show insights:

Stellantis

“Stellantis is bringing the heat this year with a 15,000 square foot exhibit, and there will be a Ram world debut unveiled on Jan. 1,” Webb said in an email. A sampling of all Stellantis brands will be on display: Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, and Ram. And he said they are even bringing several of their recent debut vehicles to the show, including:

  • The 2026 Dodge Charger Scat Pack
  • 2026 Jeep Cherokee and 2026 Jeep Grand Cherokee;
  • 2026 Jeep Recon, an all-new, fully electric SUV that serves as Jeep’s first “Trail Rated” EV. The Jeep Recon draws heavily on the Wrangler’s design — including removable doors and windows. It is a unibody vehicle built on the STLA Large platform, intended to balance off-road capability with daily on-road comfort.
  • 2026 Jeep Grand Wagoneer
  • 2026 Ram 1500 HEMI.

Stellantis is providing show-goers with the opportunity to test-drive 10 vehicles: Alfa Romeo Giulia, Alfa Romeo Tonale PHEV, Chrysler Pacifica PHEV, Dodge Durango SRT, Fiat 500e, Jeep Gladiator, Jeep Grand Cherokee L, Jeep Wrangler, Ram 1500, and Ram 2500.

The electric 2026 Jeep Recon shown with side doors removed and a pair of mountain bikes mounted on a roof top carrier.,

The electric 2026 Jeep Recon. (Stellantis)

Toyota

I am especially interested in the redesigned and re-engineered 2026 Toyota RAV4. The entire lineup is either gasoline-electric or PHEV, plug-in hybrid.

Webb gave these updates on the Toyota display (and Toyota always packs one of the large auto-show displays.

“As for Toyota, they will have the all-new 2026 RAV4 on display in two trim levels, Woodland and Limited. They’ll also have the new 2026 C-HR and 2026 bZ EVs in the exhibit, the latter of which will be available for test drives, along with the Grand Highlander Hybrid XLE, Toyota Prius PHEV XSE Premium, Toyota RAV4 Hybrid Woodland (2025), and Toyota Tacoma TRD Pro.

The 2026 Toyota RAV4 Woodland all-wheel drive in the new paint color or UrbanRock

2026 Toyota RAV4 Woodland all-wheel drive. (Toyota)

Debuts & New Releases

Webb also teased cool vehicles on the show’s Debuts & New Releases list. Among those, he said, include: the 2027 Chevrolet Bolt, 2026 Honda Prelude, 2026 Kia K4 Hatchback, 2027 Kia Telluride (now with an available 329-hp turbo-hybrid), 2026 Nissan Leaf, 2026 Nissan Rogue Plug-in Hybrid, and 2026 Nissan Sentra.

Other updates, he said, include: “Cadillac and Ford are back on the EV Test Track. Cadillac will offer thrill rides in the Escalade IQ, VISTIQ, OPTIQ, and LYRIQ. Ford will provide rides in the F-150 Lightning and Mustang Mach-E.”

The 2026 Cadillac VISTIQ electric SUV. in Argent Silver.

The 2026 Cadillac VISTIQ electric SUV, in Argent Silver. (Cadillac)

VinFast and Lucid have just confirmed to bring their latest EVs for Street Test Drives. The VinFast VF8 and VF9 (two- and three-row SUVs), the Lucid Air (four-door sedan), and the Gravity (an 800 hp family three-row SUV) will be available for test drives.

2026 Lucid Gravity SUV and the Air sedan, both models are battery electric vehicls

2026 Lucid Gravity SUV and the Air sedan. (Lucid)

Enduring Showgoer Favorites

Toyota Military Appreciation: The auto show has partnered with the San Diego County Toyota Dealers to offer free show tickets to honor active and retired military personnel. Tickets will be available (while supplies last) at San Diego County Toyota Dealers. Toyota is also providing $500 rebates to eligible U.S. military personnel, including their household members (and Gold Star families), U.S. military retirees, and U.S. military veterans (within 2 years of discharge). Learn more here.

Mobility Zone: Golden Boy Mobility in Poway will again provide accessibility-modified vehicles and expert information on special features to promote and provide accessibility.

Family Day: On Sunday, Jan. 4, children are admitted free with an accompanying paid adult admission. Family Day has become a great tradition to spend a few hours of the holiday season at the auto show. Typically, multiple generations enjoy the auto show, Webb said.

A Golden Boy modified four-door Chevrolet Silverado. Both passenger side doors are open and showing a lift system to the front seats.

A Golden Boy modified four-door Chevrolet Silverado. (Mark Maynard)

IF YOU GO

Ticket Prices:

Auto show tickets are on sale now and are only available online at www.sdautoshow.com/. Purchased tickets may be printed at home or shown and scanned on smartphones at the show entrance.

  • Adult, ages 13-61, $18;
  • Military (active-duty w/ID) $15 (one ticket per ID);
  • Seniors, 62 and older, $15
  • Child, ages 7-12, $12;
  • Children 6 and younger are admitted free with a paying adult.
  • Children 12 and younger will be admitted free on Family Day, Sunday, Dec. 29, when accompanied by a paid adult.

Show Hours:

  • 10 a.m. to 9 p.m., Thursday, Jan. 1, 2026, through Saturday, Jan. 4;
  • 10 a.m. to 6 p.m. Sunday, Jan. 4

About the San Diego International Auto Show

Owned, produced, and presented by the New Car Dealers Association San Diego County, the San Diego International Auto Show remains the second-largest auto show in California and one of the best-attended public events at the San Diego Convention Center.

The dealership association provides critical community support. Among its efforts is a dealership sales training course. Participants are taught professionalism through education with an emphasis on product knowledge, ethical behavior, and customer service.

The Auto Outlook Report is also of interest to consumers. The quarterly report provides an expanded look at new-vehicle registrations, sales trends and projections, and pre-owned-vehicle sales throughout the county.

Learn more online at NCDA.com.

1957 Chevrolet Bel Air: ‘Moving while standing still’

1957 Chevrolet Bel Air: ‘Moving while standing still’

The jet-age styling of the 1957 Chevrolet was created by GM design chief Harley Earl and overseen by Chuck Jordan

A GM studio image of a baby blue 1957 Chevrolet Bel Air Convertible

The 1957 Chevrolet Bel Air Convertible is considered the crown jewel of the “Tri-Five era, 1955-1957. The Bel Air convertible was a head-turner for its flamboyant styling and engineering milestones. It is often referred to as the “ultimate ’50s car” due to its appealing mix of chrome, fins, and V-8 power. (Photos courtesy of GM Heritage Archive)

BY MARK MAYNARD

The 1957 Chevrolet Bel Air was a masterclass in Jet Age styling. Its fast lines reflected the optimism and technological fascination of 1950s America. Led by two legendary GM designers, chief Harley Earl and overseen by Chuck Jordan, the car was intentionally styled to mimic high-end luxury and modern aviation.

The 1957 Chevrolet Bel Air convertible was Chevrolet’s top-of-the-line model that year, marking the end of the popular “Tri-Five” generation — 1955-1957.

A period black and white view of a 1957 Chevy Bel Air was photographed on track at Daytona.

The 1957 Chevrolet was a monster on the track, winning 49 NASCAR Grand National races, more than any other car in NASCAR history. This 1957 Chevy Bel Air was photographed on track at Daytona.

Key Design Inspirations

Jet Aircraft and Rocketry: The most famous features—the sharp tail fins—were inspired by the rear stabilizers of military aircraft. This theme continued with twin rocket-style hood ornaments and front bumper guards (bumperettes) that resembled jet fighter nose cones.

A “Baby Cadillac” Influence: To keep up with rivals, Chevrolet executives wanted the car to look more expensive than it was. To create an upscale “imperial” feel, designers borrowed several cues from Cadillac. Among the treatments were a chrome-heavy front grille with gold anodized trim on the grille and emblems.

Ferrari-Inspired Front End: While the rear was all American jet, the front grille took subtle inspiration from Italian Ferrari designs of the era. The stance was intended to appear wide and aggressive.

The “Motoramic” Concept: This was a marketing and design philosophy at GM aimed at making cars look lower and wider. For 1957, this was achieved by switching from 15-inch to 14-inch wheels, which dropped the car’s center of gravity and enhanced its sleek, “moving while standing still” silhouette.

1957 Bel Air convertible in Larkspur Blue with India Ivory rear fins. A restored Bel Air Convertible in this color scheme typically commands between $95,000 and $135,000 depending on the engine (V-8 vs. Fuel Injection).

1957 Chevrolet Bel Air convertible in Larkspur Blue with India Ivory rear fins. A restored Bel Air Convertible in this color scheme typically commands between $95,000 and $135,000 depending on the engine (V-8 vs. Fuel Injection).

Notable Cosmetic Details

Gold Accents: Exclusive to the Bel Air trim, the mesh grille and fender chevrons were finished in gold.

Ribbed Aluminum Inserts: Side “spears” on the rear quarters were filled with ribbed aluminum to further distinguish them from the lower-tier 150 and 210 models.

Hidden Fuel Filler: In a clever bit of design integration, the gas cap was hidden behind a chrome trim piece above the left tail fin. The treatment helped maintain the car’s clean lines.

A 50th Anniversary 1955 Chevrolet Bel Air sport coupe in solid color gold, marking the 50th million GM vehicle. Every piece of hardware that was normally chrome or stainless steel—including the bumpers, trim, and grille—was plated in real 24-karat gold.

50th Anniversary 1955 Chevrolet Bel Air sport coupe in solid color gold, marking the 50th million GM vehicle. Every piece of hardware that was normally chrome or stainless steel—including the bumpers, trim, and grille—was plated in real 24-karat gold.

Technical Innovations

Turboglide Transmission: A new automatic transmission that featured a “Hill Retarder” to help save the brakes on steep downgrades.

Safety Upgrades: Chevrolet introduced “crash-proof” door locks, padded dashboards, and optional seat belts (which were rare for the era).

Racing Success: The ’57 Chevy was a monster on the track, winning 49 NASCAR Grand National races, more than any other car in NASCAR history.

The 1957 Bel Air Convertible

The convertible body style spoke to the lure of the open road in the 1950s. Its soft-top roof could be raised or lowered with a push-button. Approximately 47,562 convertible units were sold that year.

Innovative Options: The ’57 models offered many options previously reserved for luxury cars, including:

  • Power brakes, steering, and windows;
  • Air conditioning;
  • The “Autronic eye”  for automatic headlight dimming.
    * The Turboglide turbine automatic transmission was also available.
1957 Chevrolet Bel Air convertible in Surf Green and India Ivory along a rocky ocean coast

1957 Chevrolet Bel Air convertible in Surf Green and India Ivory.

Three Main Series for 1957

Chevrolet offered 20 different models across three distinct series, including convertibles (only on 210 and Bel Air models) and station wagons:

Bel Air: High-end and upscale; $2,290-$2,757 w/6-cylinder;

Two-Ten: Midrange features and pricing; $2,174-$2,402 w/6-cylinder;

One-Fifty: Economy and fleet models; $2,048-$2,307*w/6-cylinder.

*Note: Add $100 for a V-8 engine.

A black-and-white image of the steering wheel 1956 Chevrolet Bel Air hardtop sedan driver area with rare option of air conditioning.

1956 Chevrolet Bel Air hardtop sedan driver area with rare option of air conditioning.

1957 Bel Air Engine Family

The 1957 Chevrolet offered a wide and powerful range of eight engine options for the Bel Air, including the famous small-block V-8s (which were painted orange, except for some early 265s) and a powerful straight-six.

While the standard engine was a 235 cubic-inch straight-six, the car’s performance was driven by the optional 283 cubic-inch small-block V-8.

Inline-Six: 140-hp 235.5 cubic-inch, single one-barrel carburetor. Base engine, known as the “Blue Flame Six.” In 1957, the six-cylinder was an economical and reliable choice, often paired with the manual transmission or the Powerglide automatic, offering a more practical, lower-cost option than the performance-oriented V-8s.

V-8 Turbo-Fire: 162-hp 265 cu. in. two-barrel. The entry-level V-8 option.

V-8 Turbo-Fire: 185-hp 283 cu. in. two-barrel. The standard 283 V-8.

V-8 Super Turbo-Fire: 220-hp 283 cu. in. four-barrel. The most common optional performance engine.

V-8 Super Turbo-Fire: 270-hp 283 cu. in. two 4-barrel. High-performance option, often called the “Dual Quad.”

V-8 Fuel-Injected: 250-hp 283 cu. in. Rochester Ramjet Fuel Injection. Early fuel injection option.

V-8 Fuel-Injected: 283-hp 283 cu. in. Rochester Ramjet Fuel Injection. The top engine achieved the milestone of one horsepower per cubic inch.

The powerful V-8 options put Chevrolet into the competitive motorsports arena and greatly contributed to the car’s popularity.

1957 Chevrolet Bel Air nomad wagon in two tone Highland Green (a deep, dark metallic green) with Surf Green (the lighter pastel green) on the roof and upper body. The 1957 Chevrolet Bel Air Nomad remained the division’s most expensive car.

1957 Chevrolet Bel Air Nomad wagon in two-tone Highland Green (a deep, dark metallic green) with Surf Green (the lighter pastel green) on the roof and upper body. The 1957 Chevrolet Bel Air Nomad remained the division’s most expensive car.

1957 Chevrolet Bel Air Retail Pricing

The original price for the Bel Air models was relatively affordable, though the convertible was significantly more expensive than the hardtop. A V-8 option added just $100 for most models. The final price would increase depending on the engine choice (such as the high-performance Fuelie V-8) and optional equipment, such as power steering and power brakes.

The 1957 Chevrolet Bel Air was offered in two- and four-door sedan styles:

Four-Door Sedan (Post Sedan): The base price for the 4-door sedan with a V-8 engine was approximately $2,390. This body style featured a structural “B-pillar” between the front and rear doors. This was the entry price for the top-trim Bel Air, making it one of the most popular and accessible choices for buyers wanting the iconic ’57 style.

Four-Door Sport Sedan (Hardtop): This model, often called the 4-door hardtop, had a slightly higher MSRP of $2,399, as it lacked the central B-pillar. The styling gave the sport sedan a sleeker, open look when the windows were down.

2-Door Sport Coupe (Hardtop): Around $2,399, with V-8;

2-Door Convertible: Approximately $2,611, with V-8).

These prices were for the base V-8 versions. Opting for the top-tier fuel-injected engine added about $500 to the cost.

Note: Pricing details from the “3rd Edition of Standard Catalog of American Cars 1946-1975.”

A period black and hite image of the front seat area of the1956 Chevrolet Bel Air sedan 6 cylinder.

The front seat area of the1956 Chevrolet Bel Air sedan 6 cylinder.

1957 Bel Air Transmissions

The 1957 Chevrolet Bel Air was available with a manual or automatic transmission.
The primary transmission options available were:

3-Speed Manual (Synchro-Mesh): This was the standard transmission. It offered a 3-speed setup and utilized a high-capacity 10-inch semi-centrifugal clutch. A special close-ratio version was available, particularly for the high-performance engines.

3-Speed Manual with Overdrive (optional): This was a popular option for highway driving; it added an overdrive gear to the standard 3-speed manual, allowing for lower engine RPMs at cruising speeds.

2-Speed Powerglide Automatic (optional): This was Chevrolet’s venerable 2-speed automatic transmission, offered since 1950. It was the most common automatic choice, known for its simplicity and relatively smooth operation. (Some enthusiasts referred to it as the “slush box.”)

Turboglide Automatic (Optional): Introduced for the 1957 model year, the Turboglide was a more advanced, turbine-driven automatic transmission. It was designed to offer a smoother, more continuously variable feel (similar in effect to modern CVTs), avoiding distinct shifts. However, due to its complexity and reputation for reliability issues, many buyers stuck with the simpler Powerglide.

Today, collector prices for a pristine, original convertible with the 283 hp Fuelie engine can exceed $100,000.

1957 Chevrolet Bel Air wagon two-tone Matador Red and India Ivory.

1957 Chevrolet Bel Air wagon, two-tone Matador Red and India Ivory.

Sources for this story include: Wikipedia;
GRAutogallery
Audrain Auto Museum.

1951 Buick Special Convertible

1951 Buick Special Convertible

In the early 1950s, the Buick brand was full speed ahead in feeding post-war demand for passenger cars. Buick became known for its tagline ‘Premium American Style’

A 1951 black and white Buick print ad for a Buick Special Convertible with model standing in the top-down passenger seat with a beach in the background

The 1951 Buick Convertible remains a symbol of an era when cars were more than mere transportation — they were works of art, craftsmanship, and aspiration. (Photos courtesy of the GM Media Archive)

BY MARK MAYNARD

American car design was on the threshold of a renaissance in the early 1950s. It was just five years since the end of World War II when U.S. automakers got back to the business of making vehicles for civilians and not the war effort.

Between Feb. 10, 1942, and Sept. 9, 1945, General Motors and other American carmakers did not produce cars for civilian use. Starting in 1940, General Motors eventually converted over 100 of its manufacturing plants to produce for the war effort.

After the war, passenger car designs continued to grow in size — a direct reflection of the post-war prosperity enjoyed by most Americans. Automotive engineering brought new technologies, such as electric starters, hydraulically operated convertible tops, power windows, and power driver’s seats — sometimes referred to in period print ads as the pilot’s seat.

A black and white photo showing a factory employee installing a left-side back door.

On the production line in 1951 at Buick City, Flint, Mich.

The first safety features debuted, such as padded dashboards, safety glass, and improved brake systems. Now that chrome was again available (restricted during wartime production), large expanses of the shiny metal alloy coating was applied to bumpers, bodyside spears, grilles, and headlight casings.

Design features of warplanes could be seen in the post-war designs of cars, according to a report in Hertz.com. Expansive tail fins emulated aircraft wings. Hood ornaments took the shape of gunsights, and conical “Dagmar” bumper guards would mimic artillery shells. Buick’s iconic “vertiports” — hood portholes — recalled the exhaust outlets of fighter aircraft such as the P-51 Mustang, built by North American Aviation in the 1940s. While the P-51 Mustang was V-12 powered, with six exhaust ports aft the propeller, the Buick had just three to four ventiports on each side of the hood.

A black and white photo of a Buick Roadmaster instrument panel

The Roadmaster instrument panel.

Ventiport History

The now-iconic Buick portholes, correctly termed “ventiports,” were a stylist fluke. Credit for the brand-defining feature goes to noted General Motors stylist Ned Nickles, who designed and installed a set of round fender vents on his personal 1948 Buick Roadmaster. According to the engaging report in MacsMotorCityGarage.com, Nickles used small electric lamps (probably neon or similar) that were wired to the ignition system. The lights would flash in sequence with the cylinders of the engine. Reportedly, he was inspired by the flashing exhaust pipes (or gun muzzles, in some versions of the story) on World War II fighter aircraft.

At that moment, a Buick styling trademark was born.

“Buick manufacturing boss Edward T. Ragsdale ridiculed the gimmick, saying it ruined the car, but general manager Harlow Curtice loved the idea, minus the flashing lamps, and ordered the vertiports into production on the 1949 models, a scant seven months away.

The 1949 Roadmaster debuted four “Cruiser-Line Ventiports” per side, while the junior Super and Special sported just three per side. The Roadmaster earned four portholes for its 320-cubic-inch straight-eight vs. 260 cubic inches of the lesser models. The F-263 engine (for 263 cubic inches) had power ratings of 120 hp or 124 hp in the 40 series or 50 series. The top-line 70 series had an upgrade to 168 hp.

A 1951 color Buick print ad touting "Buick Lifts the Limit on Luxury"

Buick color print ad: “Smart Buy for 1951.”

Post-War Vehicle Demand

The Buick brand was full speed ahead in feeding new post-war demand for passenger cars. The brand became known for its tagline, “Premium American Style.”

The 1951 Buick model-year lineup elevated the General Motors brand to America’s fourth-largest automaker. Total sales that year were 406,657, according to the third edition of “The Standard Catalog of American Cars, 1946-1975.” Convertibles represented 9.4 percent of Buick’s business.

A black and white photo of a Buick Super

Each Buick series had its unique grille pattern, contributing to its identity. The Super Series, for example, sported a bold horizontal grille.

Buick Innovations

The 1951 Buicks were known for their distinctive features, combining style, comfort, and innovation. Here is a list of some of the special features that set Buicks apart:

1. Dynaflow Transmission: Buick introduced the Dynaflow automatic transmission, which provided smooth gear changes and eliminated the need to shift gears manually.

2. Distinctive Grille Designs: Each Buick series had its unique grille pattern, contributing to its identity. The Super Series, for example, sported a bold horizontal grille.

3. Electric Clocks: Buick was among the first to include electric clocks as standard equipment. The timepieces added a touch of modernity.

4. Safety Innovations: Buick emphasized safety. Features like padded dashboards, safety glass, and improved braking systems ensured passenger well-being.

5. Wide Whitewall Tires: Buicks roll on wide whitewall tires, which enhance their visual appeal and ride quality.

The open Buick Roadmaster trunk with a spare tire on the right side

There looks to be room for the golf cart and clubs in the 1951 Roadmaster trunk.

The “Fireball Eight”

Buick debuted the “Fireball Eight” straight-eight-cylinder engine across its entire lineup beginning with the 1931 model year. The straight-8 would continue powering all Buicks until it was replaced by the 322-cubic-inch “Nailhead” V-8 beginning in 1953, per the Journal of Classic Cars.

“The Buick lineup in the early 1950s was easy to map out, with just three models starting with the Special (Series 40) at the entry-level position. Moving upward came the Super (Series 50) with such features as distinctive rear side windows. Sitting at the top was the Roadmaster (Series 70) flagship with “sweepspear” fender trim and wide chrome panels below the windows and doors.

A black and white of a 1951 Buick Super Convertible.

Convertibles represented 9.4 percent of Buick’s business in 1951.

Buick Special Convertible

The 1951 Buick Special Convertible, also known as Model 46C, epitomized Buick’s dash and elan in a budget-priced package. Despite its affordability, $2,561, it boasted luxurious deluxe finishes that set it apart.

The Model 46C was a two-door convertible with seats for six. It was powered by the new F-263 engine, with high compression ratios and ample horsepower. The convertible was full-bodied at 3,645 pounds but 860 pounds less than the Roadmaster.

Inside, passengers were treated to plush interiors, comfortable seating, and attention to detail.

The top-of-the-line Buick Roadmaster Riviera pushed the starting price to $3,453 in 1951. But it remains a symbol of an era when cars were more than mere transportation — they were works of art, craftsmanship, and aspiration.

For Buick restorations, be sure to visit the Buick Heritage Alliance.

1965 Plymouth Indianapolis 500 Pace Car

1965 Plymouth Indianapolis 500 Pace Car
black and white photos the Plymouth pace car giving Ford driver Jim Clark a victory lap after winning the 1965 Indy 5..

At the 1965 Indy 500, it was ironic that race winner, Ford driver Jim Clark, took his victory lap in the Plymouth Pace Car. Colin Chapman is on the left. (Ford Archive photos)

BY MARK MAYNARD

A Plymouth has paced the Indy 500 for one year only, and it was with irony.

The 1965 Plymouth Fury Convertible Pace Car, with the Commando 383-cubic-inch V-8, was painted white with a blue top and two-tone blue interior. The Pace Car was driven at the 49th running of the race by Chrysler-Plymouth division general manager P.M. Buckminster.

The occasion was ironic because the race winner was Ford driver Jim Clark. And as the winner, he took his victory lap in the Plymouth Pace Car.

The St. Louis Car Museum recently sold a 1965 Plymouth Pace Car and included this in its report:

“Plymouth launched its new 3rd generation Fury lineup for 1965, which included the new and luxurious Sport Fury model. The Sport Fury was selected as the official Indianapolis 500 Pace Car, a first for Plymouth.

“Approximately 1,300 cars were made for dealerships throughout the country, but only 35 festival cars participated at the actual track event [like the one the museum was selling.]

black and white photo shows from 1965 race driver Jim Clark and Colin Chapman conferring with their tire engineer for the Indy 500 race.

Colin Chapman (left), Jim Clark (center), and the tire engineer confer before practice at the 1965 Indy 500. 

Commando V-8

The full-size 1965 Sport Fury was the top-line model among three other Fury trim levels that year. The Pace Car’s optional Commando V-8 had 330 horsepower and was backed by a three-speed 727 Torqueflite automatic transmission. The “727” is considered one of the most robust automatic transmissions ever built.

“Factory equipment included buckets seats, a center console with tachometer, power steering, power brakes, power top with boot cover, front and rear bumper guards, full dash instrumentation, 14-inch redline tires and full wheel covers, a glove box light, windshield washer, seatbelts, and Plymouth Transaudio AM radio.

Special features on the Plymouth Pace Car included:

  • Indy 500 dash plaque;
  • Red, white, and blue badging;
  • Hand holds on the rear fenders;
  • “Official Plymouth Pace Car” decals with the race date on each side;
  • Unique front bumper guard, rear bumper flag holders, and unique floor displays holding the various race flags of a standard race.

Special ephemera with the car included an original Indianapolis 500 race day program and a framed picture of the Plymouth Pace Car making the victory lap with winning driver Jimmy Clark.

Rev up for the 2023 Indy 500

The 107th Running of the Indianapolis 500 — “The Greatest Spectacle in Racing” — is “Back Home Again” on Sunday, May 28. Presented by Gainbridge, NBC will provide live coverage of the Indianapolis 500 beginning at 9 a.m. ET (Noon Pacific) Sunday, May 28. Coverage will include a bonus two hours of streaming before the race begins on the Peacock streaming platform.

Get the Indy 500 week’s schedule here.