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1957 Chevrolet Bel Air: ‘Moving while standing still’

1957 Chevrolet Bel Air: ‘Moving while standing still’

The jet-age styling of the 1957 Chevrolet was created by GM design chief Harley Earl and overseen by Chuck Jordan

A GM studio image of a baby blue 1957 Chevrolet Bel Air Convertible

The 1957 Chevrolet Bel Air Convertible is considered the crown jewel of the “Tri-Five era, 1955-1957. The Bel Air convertible was a head-turner for its flamboyant styling and engineering milestones. It is often referred to as the “ultimate ’50s car” due to its appealing mix of chrome, fins, and V-8 power. (Photos courtesy of GM Heritage Archive)

BY MARK MAYNARD

The 1957 Chevrolet Bel Air was a masterclass in Jet Age styling. Its fast lines reflected the optimism and technological fascination of 1950s America. Led by two legendary GM designers, chief Harley Earl and overseen by Chuck Jordan, the car was intentionally styled to mimic high-end luxury and modern aviation.

The 1957 Chevrolet Bel Air convertible was Chevrolet’s top-of-the-line model that year, marking the end of the popular “Tri-Five” generation — 1955-1957.

A period black and white view of a 1957 Chevy Bel Air was photographed on track at Daytona.

The 1957 Chevrolet was a monster on the track, winning 49 NASCAR Grand National races, more than any other car in NASCAR history. This 1957 Chevy Bel Air was photographed on track at Daytona.

Key Design Inspirations

Jet Aircraft and Rocketry: The most famous features—the sharp tail fins—were inspired by the rear stabilizers of military aircraft. This theme continued with twin rocket-style hood ornaments and front bumper guards (bumperettes) that resembled jet fighter nose cones.

A “Baby Cadillac” Influence: To keep up with rivals, Chevrolet executives wanted the car to look more expensive than it was. To create an upscale “imperial” feel, designers borrowed several cues from Cadillac. Among the treatments were a chrome-heavy front grille with gold anodized trim on the grille and emblems.

Ferrari-Inspired Front End: While the rear was all American jet, the front grille took subtle inspiration from Italian Ferrari designs of the era. The stance was intended to appear wide and aggressive.

The “Motoramic” Concept: This was a marketing and design philosophy at GM aimed at making cars look lower and wider. For 1957, this was achieved by switching from 15-inch to 14-inch wheels, which dropped the car’s center of gravity and enhanced its sleek, “moving while standing still” silhouette.

1957 Bel Air convertible in Larkspur Blue with India Ivory rear fins. A restored Bel Air Convertible in this color scheme typically commands between $95,000 and $135,000 depending on the engine (V-8 vs. Fuel Injection).

1957 Chevrolet Bel Air convertible in Larkspur Blue with India Ivory rear fins. A restored Bel Air Convertible in this color scheme typically commands between $95,000 and $135,000 depending on the engine (V-8 vs. Fuel Injection).

Notable Cosmetic Details

Gold Accents: Exclusive to the Bel Air trim, the mesh grille and fender chevrons were finished in gold.

Ribbed Aluminum Inserts: Side “spears” on the rear quarters were filled with ribbed aluminum to further distinguish them from the lower-tier 150 and 210 models.

Hidden Fuel Filler: In a clever bit of design integration, the gas cap was hidden behind a chrome trim piece above the left tail fin. The treatment helped maintain the car’s clean lines.

A 50th Anniversary 1955 Chevrolet Bel Air sport coupe in solid color gold, marking the 50th million GM vehicle. Every piece of hardware that was normally chrome or stainless steel—including the bumpers, trim, and grille—was plated in real 24-karat gold.

50th Anniversary 1955 Chevrolet Bel Air sport coupe in solid color gold, marking the 50th million GM vehicle. Every piece of hardware that was normally chrome or stainless steel—including the bumpers, trim, and grille—was plated in real 24-karat gold.

Technical Innovations

Turboglide Transmission: A new automatic transmission that featured a “Hill Retarder” to help save the brakes on steep downgrades.

Safety Upgrades: Chevrolet introduced “crash-proof” door locks, padded dashboards, and optional seat belts (which were rare for the era).

Racing Success: The ’57 Chevy was a monster on the track, winning 49 NASCAR Grand National races, more than any other car in NASCAR history.

The 1957 Bel Air Convertible

The convertible body style spoke to the lure of the open road in the 1950s. Its soft-top roof could be raised or lowered with a push-button. Approximately 47,562 convertible units were sold that year.

Innovative Options: The ’57 models offered many options previously reserved for luxury cars, including:

  • Power brakes, steering, and windows;
  • Air conditioning;
  • The “Autronic eye”  for automatic headlight dimming.
    * The Turboglide turbine automatic transmission was also available.
1957 Chevrolet Bel Air convertible in Surf Green and India Ivory along a rocky ocean coast

1957 Chevrolet Bel Air convertible in Surf Green and India Ivory.

Three Main Series for 1957

Chevrolet offered 20 different models across three distinct series, including convertibles (only on 210 and Bel Air models) and station wagons:

Bel Air: High-end and upscale; $2,290-$2,757 w/6-cylinder;

Two-Ten: Midrange features and pricing; $2,174-$2,402 w/6-cylinder;

One-Fifty: Economy and fleet models; $2,048-$2,307*w/6-cylinder.

*Note: Add $100 for a V-8 engine.

A black-and-white image of the steering wheel 1956 Chevrolet Bel Air hardtop sedan driver area with rare option of air conditioning.

1956 Chevrolet Bel Air hardtop sedan driver area with rare option of air conditioning.

1957 Bel Air Engine Family

The 1957 Chevrolet offered a wide and powerful range of eight engine options for the Bel Air, including the famous small-block V-8s (which were painted orange, except for some early 265s) and a powerful straight-six.

While the standard engine was a 235 cubic-inch straight-six, the car’s performance was driven by the optional 283 cubic-inch small-block V-8.

Inline-Six: 140-hp 235.5 cubic-inch, single one-barrel carburetor. Base engine, known as the “Blue Flame Six.” In 1957, the six-cylinder was an economical and reliable choice, often paired with the manual transmission or the Powerglide automatic, offering a more practical, lower-cost option than the performance-oriented V-8s.

V-8 Turbo-Fire: 162-hp 265 cu. in. two-barrel. The entry-level V-8 option.

V-8 Turbo-Fire: 185-hp 283 cu. in. two-barrel. The standard 283 V-8.

V-8 Super Turbo-Fire: 220-hp 283 cu. in. four-barrel. The most common optional performance engine.

V-8 Super Turbo-Fire: 270-hp 283 cu. in. two 4-barrel. High-performance option, often called the “Dual Quad.”

V-8 Fuel-Injected: 250-hp 283 cu. in. Rochester Ramjet Fuel Injection. Early fuel injection option.

V-8 Fuel-Injected: 283-hp 283 cu. in. Rochester Ramjet Fuel Injection. The top engine achieved the milestone of one horsepower per cubic inch.

The powerful V-8 options put Chevrolet into the competitive motorsports arena and greatly contributed to the car’s popularity.

1957 Chevrolet Bel Air nomad wagon in two tone Highland Green (a deep, dark metallic green) with Surf Green (the lighter pastel green) on the roof and upper body. The 1957 Chevrolet Bel Air Nomad remained the division’s most expensive car.

1957 Chevrolet Bel Air Nomad wagon in two-tone Highland Green (a deep, dark metallic green) with Surf Green (the lighter pastel green) on the roof and upper body. The 1957 Chevrolet Bel Air Nomad remained the division’s most expensive car.

1957 Chevrolet Bel Air Retail Pricing

The original price for the Bel Air models was relatively affordable, though the convertible was significantly more expensive than the hardtop. A V-8 option added just $100 for most models. The final price would increase depending on the engine choice (such as the high-performance Fuelie V-8) and optional equipment, such as power steering and power brakes.

The 1957 Chevrolet Bel Air was offered in two- and four-door sedan styles:

Four-Door Sedan (Post Sedan): The base price for the 4-door sedan with a V-8 engine was approximately $2,390. This body style featured a structural “B-pillar” between the front and rear doors. This was the entry price for the top-trim Bel Air, making it one of the most popular and accessible choices for buyers wanting the iconic ’57 style.

Four-Door Sport Sedan (Hardtop): This model, often called the 4-door hardtop, had a slightly higher MSRP of $2,399, as it lacked the central B-pillar. The styling gave the sport sedan a sleeker, open look when the windows were down.

2-Door Sport Coupe (Hardtop): Around $2,399, with V-8;

2-Door Convertible: Approximately $2,611, with V-8).

These prices were for the base V-8 versions. Opting for the top-tier fuel-injected engine added about $500 to the cost.

Note: Pricing details from the “3rd Edition of Standard Catalog of American Cars 1946-1975.”

A period black and hite image of the front seat area of the1956 Chevrolet Bel Air sedan 6 cylinder.

The front seat area of the1956 Chevrolet Bel Air sedan 6 cylinder.

1957 Bel Air Transmissions

The 1957 Chevrolet Bel Air was available with a manual or automatic transmission.
The primary transmission options available were:

3-Speed Manual (Synchro-Mesh): This was the standard transmission. It offered a 3-speed setup and utilized a high-capacity 10-inch semi-centrifugal clutch. A special close-ratio version was available, particularly for the high-performance engines.

3-Speed Manual with Overdrive (optional): This was a popular option for highway driving; it added an overdrive gear to the standard 3-speed manual, allowing for lower engine RPMs at cruising speeds.

2-Speed Powerglide Automatic (optional): This was Chevrolet’s venerable 2-speed automatic transmission, offered since 1950. It was the most common automatic choice, known for its simplicity and relatively smooth operation. (Some enthusiasts referred to it as the “slush box.”)

Turboglide Automatic (Optional): Introduced for the 1957 model year, the Turboglide was a more advanced, turbine-driven automatic transmission. It was designed to offer a smoother, more continuously variable feel (similar in effect to modern CVTs), avoiding distinct shifts. However, due to its complexity and reputation for reliability issues, many buyers stuck with the simpler Powerglide.

Today, collector prices for a pristine, original convertible with the 283 hp Fuelie engine can exceed $100,000.

1957 Chevrolet Bel Air wagon two-tone Matador Red and India Ivory.

1957 Chevrolet Bel Air wagon, two-tone Matador Red and India Ivory.

Sources for this story include: Wikipedia;
GRAutogallery
Audrain Auto Museum.

Veterans Day Military Appreciation

Veterans Day Military Appreciation
Print advertisement of GM's contributions to
“An Arsenal of Democracy.” Between 1942 and 1945.

Print advertisement of GM’s contributions to “An Arsenal of Democracy.” Between 1942 and 1945. (GM PR image)

BY MARK MAYNARD

As World War II began in 1939, Chevrolet and General Motors answered President Roosevelt’s call to build “An Arsenal of Democracy.”

Between 1942 and 1945, Chevrolet manufactured 60,000 Pratt & Whitney bomber and cargo plane engines; 500,000 trucks; 8 million artillery shells; 3,000 90mm cannon barrels; 1 million tons of aluminum forgings; 1 million tons of grey iron castings; 2,850 tons of magnesium forgings; and 3,800 T-17 Staghound armored scout cars.

During the war, GMC showcased its amphibious military “Ducks” in popular magazines of the day, and encouraged patriotic readers to “invest in victory” and buy war bonds and stamps.

From 1942 to 1945, sales of vehicles to civilians all but ended as manufacturing resources were redirected toward the war effort.

U.S. prepares for 1940 “Arsenal of Democracy”

U.S. prepares for 1940 “Arsenal of Democracy”

A Veterans Day tribute in vintage photography of General Motors’ support for “The great arsenal of democracy”

Tanks being assembled in a GM factory to support the U.S. war effort

During WWII, General Motors converted all of its plant facilities to support the “Arsenal of Democracy.” (Photos courtesy of GM)

BY MARK MAYNARD

It was Dec. 29, 1940, when U.S. President Franklin D. Roosevelt warned of the impending wartime threat to national security. In a radio broadcast, he galvanized the country when he used the term “Arsenal of Democracy” and urged preparations.

According to Wikipedia, it was nearly a year before the United States entered the Second World War (1939-1945.) Nevertheless, Roosevelt’s address was a call to arms for supporting the Allies in Europe in total war against Nazi Germany and Imperial Japan.

The Allied War Effort

“The great arsenal of democracy” came to specifically refer to the industry of the U.S. as the primary supplier of material for the Allied war effort.

A 1943 photo of a GMC Duck used in WWII

GMC delivered its first “Ducks” to the U.S. Army in 1943. A unique central tire inflation system allowed the driver to adjust tire pressure from inside the cab.

Roosevelt promised help to the United Kingdom to fight Nazi Germany. The U.S. would sell the U.K. military supplies while the United States stayed out of the actual fighting. The president announced that intent a year before the attack on Pearl Harbor (Dec. 7, 1941), when Germany had occupied much of Europe and threatened Britain.

A vast parking area of completed GMC Ducks

Completed military “Ducks” and trucks built by GMC await deployment. In 1944, GMC received the Army-Navy “E” Award for Excellence in the war effort. The U.S. Army considered the GMC 2½-ton 6x6s the best trucks in service and the GMC Duck the most outstanding of new ordnance weapons.

GMC Ducks on the assembly line in 1943

GMC built these military “Ducks” at its Truck & Coach Division plant in Pontiac, Mich. After the war, surviving vehicles were used for military training and others landed in the tourism industry.

The arsenal for support came from more than 40 U.S. industries. Among the transportation manufacturers were:

  • General Motors: trucks, tanks, and aircraft parts
  • Ford Motor Co.: trucks and aircraft
  • Chrysler: tanks, electronics, and trucks
  • Packard: aircraft engines
  • Nash-Kelvinator: parts
  • Studebaker: trucks
  • Goodyear Tire and Rubber Co.: tires
  • International Harvester: trucks
  • Convair (San Diego-based): aircraft
  • Caterpillar Inc.: tanks
  • Allis-Chalmers: parts

A GMC magazine ad showcased its amphibious military “Ducks”

During WWII, GMC showcased its amphibious military “Ducks” in popular magazines of the day. The campaign encouraged patriotic readers to “invest in victory” and buy war bonds and stamps. From 1942 to 1945, sales of vehicles to civilians all but ended as manufacturing was redirected toward the war effort.

GM Wartime Support

On this Veterans Day, Nov. 11, 2021, I found these General Motors’ wartime photos.

GM has supported the U.S. military since 1917 when 90 percent of its truck production went toward WWI manufacturing. During WWII, GM converted all of its plant facilities to support the “Arsenal of Democracy.”

GM claims to have produced more U.S. military vehicles than any manufacturer in history.

Between 1942 and 1945, GM’s Chevrolet division manufactured:

  • 60,000 Pratt & Whitney bomber and cargo plane engines;
  • 500,000 trucks;
  • 8 million artillery shells;
  • 3,000 90mm cannon barrels;
  • 1 million tons of aluminum forgings;
  • 1 million tons of gray-iron castings;
  • 2,850 tons of magnesium forgings, and;
  • 3,800 T-17 Staghound armored scout cars.

1951 Buick Special Convertible

1951 Buick Special Convertible

In the early 1950s, the Buick brand was full speed ahead in feeding post-war demand for passenger cars. Buick became known for its tagline ‘Premium American Style’

A 1951 black and white Buick print ad for a Buick Special Convertible with model standing in the top-down passenger seat with a beach in the background

The 1951 Buick Convertible remains a symbol of an era when cars were more than mere transportation — they were works of art, craftsmanship, and aspiration. (Photos courtesy of the GM Media Archive)

BY MARK MAYNARD

American car design was on the threshold of a renaissance in the early 1950s. It was just five years since the end of World War II when U.S. automakers got back to the business of making vehicles for civilians and not the war effort.

Between Feb. 10, 1942, and Sept. 9, 1945, General Motors and other American carmakers did not produce cars for civilian use. Starting in 1940, General Motors eventually converted over 100 of its manufacturing plants to produce for the war effort.

After the war, passenger car designs continued to grow in size — a direct reflection of the post-war prosperity enjoyed by most Americans. Automotive engineering brought new technologies, such as electric starters, hydraulically operated convertible tops, power windows, and power driver’s seats — sometimes referred to in period print ads as the pilot’s seat.

A black and white photo showing a factory employee installing a left-side back door.

On the production line in 1951 at Buick City, Flint, Mich.

The first safety features debuted, such as padded dashboards, safety glass, and improved brake systems. Now that chrome was again available (restricted during wartime production), large expanses of the shiny metal alloy coating was applied to bumpers, bodyside spears, grilles, and headlight casings.

Design features of warplanes could be seen in the post-war designs of cars, according to a report in Hertz.com. Expansive tail fins emulated aircraft wings. Hood ornaments took the shape of gunsights, and conical “Dagmar” bumper guards would mimic artillery shells. Buick’s iconic “vertiports” — hood portholes — recalled the exhaust outlets of fighter aircraft such as the P-51 Mustang, built by North American Aviation in the 1940s. While the P-51 Mustang was V-12 powered, with six exhaust ports aft the propeller, the Buick had just three to four ventiports on each side of the hood.

A black and white photo of a Buick Roadmaster instrument panel

The Roadmaster instrument panel.

Ventiport History

The now-iconic Buick portholes, correctly termed “ventiports,” were a stylist fluke. Credit for the brand-defining feature goes to noted General Motors stylist Ned Nickles, who designed and installed a set of round fender vents on his personal 1948 Buick Roadmaster. According to the engaging report in MacsMotorCityGarage.com, Nickles used small electric lamps (probably neon or similar) that were wired to the ignition system. The lights would flash in sequence with the cylinders of the engine. Reportedly, he was inspired by the flashing exhaust pipes (or gun muzzles, in some versions of the story) on World War II fighter aircraft.

At that moment, a Buick styling trademark was born.

“Buick manufacturing boss Edward T. Ragsdale ridiculed the gimmick, saying it ruined the car, but general manager Harlow Curtice loved the idea, minus the flashing lamps, and ordered the vertiports into production on the 1949 models, a scant seven months away.

The 1949 Roadmaster debuted four “Cruiser-Line Ventiports” per side, while the junior Super and Special sported just three per side. The Roadmaster earned four portholes for its 320-cubic-inch straight-eight vs. 260 cubic inches of the lesser models. The F-263 engine (for 263 cubic inches) had power ratings of 120 hp or 124 hp in the 40 series or 50 series. The top-line 70 series had an upgrade to 168 hp.

A 1951 color Buick print ad touting "Buick Lifts the Limit on Luxury"

Buick color print ad: “Smart Buy for 1951.”

Post-War Vehicle Demand

The Buick brand was full speed ahead in feeding new post-war demand for passenger cars. The brand became known for its tagline, “Premium American Style.”

The 1951 Buick model-year lineup elevated the General Motors brand to America’s fourth-largest automaker. Total sales that year were 406,657, according to the third edition of “The Standard Catalog of American Cars, 1946-1975.” Convertibles represented 9.4 percent of Buick’s business.

A black and white photo of a Buick Super

Each Buick series had its unique grille pattern, contributing to its identity. The Super Series, for example, sported a bold horizontal grille.

Buick Innovations

The 1951 Buicks were known for their distinctive features, combining style, comfort, and innovation. Here is a list of some of the special features that set Buicks apart:

1. Dynaflow Transmission: Buick introduced the Dynaflow automatic transmission, which provided smooth gear changes and eliminated the need to shift gears manually.

2. Distinctive Grille Designs: Each Buick series had its unique grille pattern, contributing to its identity. The Super Series, for example, sported a bold horizontal grille.

3. Electric Clocks: Buick was among the first to include electric clocks as standard equipment. The timepieces added a touch of modernity.

4. Safety Innovations: Buick emphasized safety. Features like padded dashboards, safety glass, and improved braking systems ensured passenger well-being.

5. Wide Whitewall Tires: Buicks roll on wide whitewall tires, which enhance their visual appeal and ride quality.

The open Buick Roadmaster trunk with a spare tire on the right side

There looks to be room for the golf cart and clubs in the 1951 Roadmaster trunk.

The “Fireball Eight”

Buick debuted the “Fireball Eight” straight-eight-cylinder engine across its entire lineup beginning with the 1931 model year. The straight-8 would continue powering all Buicks until it was replaced by the 322-cubic-inch “Nailhead” V-8 beginning in 1953, per the Journal of Classic Cars.

“The Buick lineup in the early 1950s was easy to map out, with just three models starting with the Special (Series 40) at the entry-level position. Moving upward came the Super (Series 50) with such features as distinctive rear side windows. Sitting at the top was the Roadmaster (Series 70) flagship with “sweepspear” fender trim and wide chrome panels below the windows and doors.

A black and white of a 1951 Buick Super Convertible.

Convertibles represented 9.4 percent of Buick’s business in 1951.

Buick Special Convertible

The 1951 Buick Special Convertible, also known as Model 46C, epitomized Buick’s dash and elan in a budget-priced package. Despite its affordability, $2,561, it boasted luxurious deluxe finishes that set it apart.

The Model 46C was a two-door convertible with seats for six. It was powered by the new F-263 engine, with high compression ratios and ample horsepower. The convertible was full-bodied at 3,645 pounds but 860 pounds less than the Roadmaster.

Inside, passengers were treated to plush interiors, comfortable seating, and attention to detail.

The top-of-the-line Buick Roadmaster Riviera pushed the starting price to $3,453 in 1951. But it remains a symbol of an era when cars were more than mere transportation — they were works of art, craftsmanship, and aspiration.

For Buick restorations, be sure to visit the Buick Heritage Alliance.

The Fateful “E Day” — Sept. 4, 1957

The Fateful “E Day” — Sept. 4, 1957

The Edsel brand debuted as the ‘the car of the future’ and was introduced with great fanfare as an ‘entirely new kind of car’

William Clay Ford senior, Benson Ford and Henry Ford II at the launch of the Edsel brand and car in 1957. (All photos from Ford PR archives)

 

BY MARK MAYNARD

Ford Motor’s initial “E Day” had nothing to do with electrification, though it was hoped to be electrifying. Sept. 4, 1957, marked the infamous launch of the Edsel brand.

The brand was named for Edsel B. Ford, scion of company founder Henry Ford. The new division was intended to be a fourth selling channel for the carmaker, along with Mercury and Lincoln. Ford spent big on the debut. A reported $250 million went into development, manufacturing, and marketing on the model line, according to its page on Wikipedia.

1958 Edsels on test track for a press event.

The expansive fleet of 1958 Edsels for a press event.

Marketed as “the car of the future,” the “mid-priced” Edsel lineup was introduced with great fanfare as an “entirely new kind of car.”

The Edsel's dome speedometerThe distinctive dome speedometer.

The Edsel would introduce multiple advanced features for the time. Among them:

•The speedometer was a rotating dome, not the traditional horizontal strip or a round dial. The dashboard adopted warning lights such for conditions as low oil level, parking brake engaged and engine overheating. The format was in line with aircraft design.

•Edsel introduced a speed warning on the speedometer if the driver exceeded a preset speed. But it was not cruise control.

The Tel-A-Touch transmission selector.

The Tel-A-Touch transmission selector.

•A column-mounted transmission shifter was standard. But Edsel offered the Tel-A-Touch push-button shifting system that was mounted in the steering wheel hub.

“The Edsel also integrated many elements of the Ford Lifeguard safety package into its design. Along with optional seatbelts, the Edsel featured a deep-dish steering wheel, double-latch doors and childproof rear door locks.

“The model line was among the first to introduce remote-operated trunk opening and self-adjusting brakes.”

The lineup of 1959 Edsels.

The brand debuted with a seven-model lineup. Shown are 1959 Edsels.

In its inaugural model year, Edsel introduced a seven-model product line, including four sedans and three station wagons.

“The lower-trim Edsel Ranger and Edsel Pacer shared bodies with Ford sedans (118-inch wheelbase) while the higher-trim Edsel Corsair and Edsel Citation shared bodies with Mercury sedans (124-inch wheelbase).

A 1959 Edsel Fordor Sedan.

A 1959 Fordor Sedan.

“Sharing its body and 116-inch wheelbase with Ford station wagons, Edsel offered the two-door Edsel Roundup and the four-door Edsel Villager and Edsel Bermuda.

According to Wikipedia, the brand was also promoted by the top-rated television special, “The Edsel Show,” on Oct. 13. But the promotional effort was not enough to counter the adverse initial public reaction to Edsel styling and unconventional build.

Three Ford executives sitting three across in the 1958 Edsel convertible.

Three across seating for the Ford executives.

A reborn LaSalle

“After the launch date, Edsel was described as a ‘reborn LaSalle,’ a General Motors brand that had disappeared in 1940. For months, Ford had been telling the industry press that it ‘knew’ (through its market research) that there would be great demand for the vehicles.

“Ford also insisted that, in the Edsels, it had built exactly the ‘entirely new kind of car’ that Ford had been leading the buying public to expect through its pre-introduction publicity campaign for the cars.

1958 Edsel's 410 cubic-inch OHV V-8 on a display stand..

1958 Edsel’s 410 cubic-inch (6.7-liter), OHV V-8. 

“In reality, however, Edsels shared their engineering and bodywork with other Ford models, and the similarities were apparent once the vehicles were viewed firsthand.

The Edsel brand was introduced in a recession that catastrophically affected sales of medium-priced cars. Edsels were considered overhyped, unattractive (distinguished by a vertical grille), and low quality.

A 1958 Edsel chassis showing the engine and drivetrain

1958 Edsel chassis.

Ford’s damage control moved quickly. In January 1958, the free-standing Edsel division was added to Lincoln-Mercury, according to the Wiki report. The re-christened Mercury-Edsel-Lincoln Division adopted Edsel sales and marketing operations.

A 1958 Edsel dealer showroom

A 1958 Edsel dealer showroom.

“As the model year progressed and sales fell below expectations, multiple Edsel-only dealers closed or expanded their brand offerings with the encouragement of Ford Motor Co. The alternate brands included Lincoln-Mercury or imported Ford of Britain and Ford of Germany franchises.

Ford design VP George Walker attends the 1958 Edsel introduction in the Styling Rotunda

Ford design VP George Walker attends the 1958 Edsel introduction in the Styling Rotunda. 

But the Edsel brand was not be saved. Ford quietly discontinued the Edsel brand before 1960.

Here are a few more Edsel photos too good to not share:

1958 Edsel and 1932 Ford Phaeton with V8 engines. 

The top-line 1958 Edsel Citation hardtop.

And the infamous horse-collar grille.

1953 Cadillac Le Mans Concept

1953 Cadillac Le Mans Concept

Harley Earl’s revolutionary Cadillac Le Mans concept was a look into the future of automotive design

The 1953 Cadillac Le Mans concept convertible

The 1953 Cadillac Le Mans concept, named for the 24 Hours of Le Mans endurance race in France, never went into production, but the design was an exercise using fiberglass and two-seater design. (GM Archives)

BY MARK MAYNARD

The 1953 Cadillac Le Mans was a star dream car at the 1953 General Motors Motorama. The big Caddy’s futuristic design and powerful performance impressed the public and the automotive press, and it helped to set the stage for the next generation of Cadillac cars.

Designed by GM’s legendary design chief, Harley Earl, the Le Mans concept was named for the 24 Hours of Le Mans race in France, in which Cadillac competed in 1950.

Earl uses the concept car to showcase Cadillac’s vision for the future of automotive design. The Le Mans concept was a two-seat, fiberglass-bodied roadster with a low profile and a long, sleek body. Innovative design elements included a wraparound windshield, hidden headlights, and a tailfin design that would become a signature feature of Cadillac cars in the 1950s.

The Le Mans concept’s sporty styling closely resembled the 1954 Eldorado limited production convertible, according to a report at SuperCars.net  Compared to a standard Cadillac convertible, the Le Mans was nearly eight inches lower and its fiberglass body and 115-inch wheelbase made it 400 pounds lighter.

While the 1953 Le Mans concept was never put into production, four versions of the Le Mans concept were built, of which three are accounted for today. One is in the GM Heritage Center in Detroit. But there is some mystery as to the whereabouts of the fourth car, explained in a 2013 AutoWeek story by Wallace Wyss.

1953 Cadillac Le Mans Specifications

Body style: 2-seat roadster; fiberglass body on steel ladder frame

Engine: 6.4-liter, 331-cubic-inch 250-horsepower Cadillac V-8

Transmission: 4-speed Hydramatic

Wheelbase/Length: 116/196 inches

Width/height: 74/51 inches

Curb weight: 4,405 pounds

 

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